Sampada Pednekar

• Marketing Head at Growel's 101 - All Verticals of Shopping Centre Marketing & Space on Hire.
• Brand Management: Brand Strategy formulation and execution of the same for building and maintaining the brand connect amongst stake holders.
• Advertising & Communication: Media planning and buying, In-Centre communication and Brand creative – briefing, co-ordination and sanctioning.
• Public Relations: External and internal communication for the brand, award presentations, newsletters (B to B and B to C), briefing and sanctioning of press releases and listing notes, and co-ordination with PR agency.
• Events and Activation: Planning and executing ATL and BTL campaigns, events and activities for the organization to generate quality footfall and enhance revenue for retail partners. Planning and executing marketing calendar for ATL and BTL activations.
• Digital Marketing & Social Media Management: Social Media Pages and Website Management, Digital Communication and Digital Marketing. Planning of Digital ads, Promotions and Influencer tie-ups.
• Budgets: Planning, Preparation and Execution of Annual Budgets.
• Unique Engagements and Tie ups: Engagements and tie ups with other brands and organizations to co-create campaigns and events of mutual benefit.
• Corporate Social Responsibility: Planning and executing PR generating CSR campaigns via tie ups with different organizations.
• Customer Rewards Program: Planning, development and execution of the Consumer Rewards Program strategically and operationally to ensure repeat shoppers and retail revenue.
• Revenue Generation: Revenue Generation via Space on Hire for Brand Promotions, Display inventory and Expos as an additional responsibility.

Significant Achievements:

• Consistent YOY improvisation on the Major Events Campaigns via effective engagement and incentive programs resulting in 75-89% growth in the shopping amount registered for the campaigns.
• Developed effective campaigns specific to the Rewards Program Members resulting in 60% increase in the number of members and 3X increase in spends per person.
• Up scaled the Women Centric Community Event “Artistree” resulting in 5X participation in 3 years.
• Successfully re-launched a unique Weekly Food Property “Thoosday” resulting in 43% YOY growth of participant brand sales compared to a regular Tuesday.
• Curating unique weekly / monthly event properties like Funbola and Growel’s Unplugged.
• Consistently driving the SOH revenues of the mall by achieving 100% growth YOY in the 1st year of joining scaling it up to 389% increase in the 4th year.

• Responsible for 360-degree Mall Marketing Planning and Execution.

Significant Achievements:

• One of the key team members responsible for a complete turnaround of the project as one of the to be destinations in Surat in the span of 1 year.
• Planned, Developed and Executed a Community Centric 10day Major Event "Glam Garba" as a unique property for the Shopping Centre.

• Assisting the Marketing Head in all the verticals of Mall Marketing.
• Execution of Events, Vendor Management and Retailer Tie-ups.
• Independently handling Mall Social Media handles, Weekly Event Properties, Special Events and Rewards Program.

Significant Achievements:

• Solely responsible for operational launch and execution of Rewards Program for the mall.
• Independently responsible for selling and convincing the idea of 1-day Flat 50% sale to Retail Partners when mall pioneered the 1st Flat 50 campaign of the industry.