SAMRAT ROY
Delhi
Summary
Highly creative & goal-oriented Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Manager
Tangence
03.2023 - Current
- Kickstarted LinkedIn Full funnel Ads to build revenue pipeline of $50K
- Revamped the 10 year old website to a complete new experience
- Outbound Cold Outreach campaigns with a meeting booking rate of 1.5%
- Handled multi-channel lead generation for SMB vertical of the business
- Created processes for sales + Marketing operations from scratch
- Ran company specific 1:1 ABM campaigns for Fortune 500 companies
- Managed a team of total 3 - content writers, marketer & designers
- Ran B2B Fb ads and generated about $100K quarterly services revenue
Growth Marketing Specialist
NextBillion.ai
06.2022 - 03.2023
- Ran multiple e-mail drip campaigns to revive old/dormant leads, resulting in a pipeline of $800K.
- Kickstarted LinkedIn as a full-funnel marketing channel, with successful lead generation testing
- Produced various types of content to qualify MQLs (Marketing Qualified Leads) into SQLs (Sales Qualified Leads).
- Collaborated closely with the sales team to implement strategies for increasing conversion rates.
Product Marketing Manager
CareerNinja | LearnTube
07.2021 - 06.2022
- Facebook Ad Management: Managed monthly FB ads worth 3.5L and optimized for results.
- Cost Efficiency: Achieved a 45% reduction in Customer Acquisition Cost (CAC).
- Persona Development: Created target personas and optimized buyer journey maps.
- Content Qualification: Produced optimized content for MQL to SQL conversion, and increased it by 3.7%
- Conversion Rate Improvement: Collaborated with sales for growth campaigns and personalised sales touchpoint, increasing conversion rates.
Product Marketing + Management
WisdmLabs
02.2018 - 07.2021
- Achieved 5% annual product revenue growth
- Increased user engagement and conversions by 3.8%
- Improved organic traffic and conversions by 4.5%
- Established partnerships that accounted for 3% of total revenue, creating sustainable revenue channels through CXO pitches
- Collaborated with partners to create growth campaigns, resulting in a 128% revenue boost
- Boosted account growth through client interactions for B2B services vertical
Education
B.Tech - Mechanical Engineering
National Institute of Technology, Silchar
Silchar, Assam05.2016
High-School (XIIth) -
Delhi Public School(XII Th)
Digboi05.2011
Elementary School(Till Xth) -
Carmel School(Xth)
Digboi, Assam04.2009
Skills
- Linkedin Conversion Ads
- Google Tag Manager
- Ahrefs
- Marketing Automation
- Balsamiq
- Microsoft Excel Office
- Facebook Ads
- HTML & CSS
- Mixpanel
- Google ads
- Google Analytics
- Google Search Console
- Google Webmaster Tools
- Hotjar
- Hubspot Other CRMs
- Keyword Planners
- WordPress Other CMSs
- Team Management
- Revenue Management
- Email Marketing
- Project Management
Certification
Inbound Sales Certified - Hubspot Academy Inbound Marketing Certification - Hubspot Advanced Google Analytics - Google Fundamentals of Digital Marketing - Google
Timeline
Marketing Manager
Tangence
03.2023 - Current
Growth Marketing Specialist
NextBillion.ai
06.2022 - 03.2023
Product Marketing Manager
CareerNinja | LearnTube
07.2021 - 06.2022
Product Marketing + Management
WisdmLabs
02.2018 - 07.2021
B.Tech - Mechanical Engineering
National Institute of Technology, Silchar
High-School (XIIth) -
Delhi Public School(XII Th)
Elementary School(Till Xth) -
Carmel School(Xth)
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