Samriddhi Dubey

• Acted as PnL & growth owner for the UK marketplace, supporting the growth of 408 UK SMB Sellers & Enterprise accounts, resulting in a £7.2M increase within a quarter.
• Led sub-category growth initiatives across HPC, Personal Care, Office Products, and Bath & Bedding, utilizing the Amazon Pi tool to drive data-driven strategies, resulting in a 42% revenue increase within a quarter.
• Projects: Core team member in the rollout of Auto-playbook, enhancing productivity by 300% without compromising user experience.
• Spearheaded Project ARIS, resulting in an 18% increase in revenue and better serving evolving client needs.

• Managed a team of 23 advertising specialists, met with project stakeholders on regular basis to assess progress and make adjustments.
• Developed and executed A/B testing strategies to optimize campaign performance.
• Created and supervised advertising strategies on PPC, Brand, Display and Stores advertisements.

Projects :

• Introduced the Buy Box algorithm, improving operational efficiency.
• Managed and resolved 28.5% of DSP internal escalations, enhancing team performance.
• Integrated the Paragon Contact Management System, automating workflows and reducing workloads by 22 hours monthly.
• Reduced Executive Advertiser Relations issues by 18%, improving client satisfaction and retention.

• Spearheaded successful product launches with comprehensive marketing plans that included Amazon Pay, Amazon Now, and Amazon P2P platforms.
• Managed budgets effectively, ensuring maximum return on investment for advertising campaigns.
• Increased brand awareness by developing and executing targeted advertising campaigns.

• Liaised with top brands like Colgate, HDFC,Orra Maybelline at Fodxpert, driving revenue and marketing success with tailored advertising strategies.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.

• Developed customized training materials for digital marketing disciplines including SEO, Google Ads, and E-Commerce optimization, ensuring relevance to the target audience.
• Created and oversaw ACDM/PCDM training programs for operations.