SAMRIDDHI GUPTA
Summary
An execution-focused professional who thrives at the intersection of operations and marketing. Known for taking initiative, building trust with stakeholders, and turning outreach and ideas into well-run outcomes. Brings a calm, structured approach to fast-moving environments while consistently delivering dependable results.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Social Media Coordinator
CIEL Media
- Drove visibility, walk-ins, and footfall for premium café and lifestyle brands (Torii, Grandmama’s Café, Dobaara, Fyole, Eight Cha) through performance-driven content, influencer tie-ups, and promotional campaigns.
- Facilitated end-to-end client communication to enhance project delivery, ensuring timely pitch deck content approvals and effective campaign collaboration.
- Acted as a key point of contact between clients, internal teams, creators, and vendors to ensure stakeholder alignment, service quality, and timely campaign delivery.
- Collaborated with the marketing team to align social media efforts with overall brand and revenue goals, ensuring consistency across platforms.
- Conducted in-depth research on industry trends and competitor activities to inform content strategies aimed at improving audience engagement and driving conversion-focused campaigns.
Head – Operations & Client Coordination
Smart Staffing (Australia)
03.2025 - Current
- Oversaw end-to-end operational processes to enhance recruitment, onboarding, and payroll management for offshore finance and mortgage broking placements.
- Established a systematic talent sourcing pipeline utilizing LinkedIn Recruiter, Indeed, and Google Workspace to improve recruitment processes.
- Facilitated social media content approvals to maintain brand consistency and compliance with guidelines.
- Orchestrated communication between Australian clients and offshore teams to enhance sales and business development initiatives, guaranteeing effective staffing solution implementation.
- Managed client communication and relationship handling, acting as a bridge between recruiters, candidates, and clients to improve customer satisfaction and repeat business.
- Coordinated comprehensive candidate sourcing and onboarding workflows, ensuring adherence to client requirements and service-level standards.
- Played a role in revenue enablement by supporting account managers with follow-ups, documentation, pipeline tracking, and client servicing activities.
- Streamlined record-keeping processes to ensure accurate tracking of client accounts and candidate statuses, facilitating informed operational decisions.
- Proved successful working within tight deadlines and a fast-paced environment.
Outreach & PR Coordinator
NMIMS
05.2022 - 03.2025
- Executed strategic cold calling and outreach campaigns aimed at driving audience engagement and boosting attendance for major college festivals and pro nights.
- Implemented strategies to convert prospects into confirmed attendees, resulting in successful events attracting 8,000 to 10,000 attendees.
- Led outreach promotions and managed on-ground coordination for high-profile events and artist-led shows including: rashmika mandanna talk show. zaydn live concert. munjya movie cast visit. mismatched season 3 launch. duolingo founder interaction. halloween carnival & goonj fest.
- Facilitated alignment among PR, marketing, sponsorship, and hospitality teams to drive strong registrations and deliver a seamless guest experience.
- Coordinated guest list management and entry processes, effectively managing crowd flow to deliver exceptional service quality during high-traffic events.
- Monitored media coverage and prepared reports on PR activities and effectiveness.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
Management Intern
Ultratech Cement – Central Strategic Cell
04.2024 - 07.2024
- Delivered two high-impact strategic projects under the Central Strategy Team, contributing to process efficiency and improved stakeholder experience.
- Maintained documentation of project milestones and progress for stakeholder review.
- Led the integration of a delivery feedback mechanism into the Trade Connect app, collaborating with IT, BPO, and Research teams to improve dealer feedback capture and service quality.
- Worked on structuring and optimizing vendor allocation and social media workflows to enhance CRM efficiency and brand consistency, in coordination with Schbang and Zoho.
- Supported data-backed decision-making by consolidating feedback, tracking performance metrics, and presenting actionable insights during weekly review meetings.
- Ensured structured execution, stakeholder alignment, and timely reporting, strengthening cross-functional collaboration avoiding operational gaps.
Event Coordinator
Starlight Entertainment
- Managed logistics and on-site execution for IPL screening at Mindspace, delivering a well-organized event for 8,000 to 10,000 participants.
- Oversaw logistical planning and execution for events to facilitate smooth operations and enhance attendee experience.
- Collaborated in identifying suitable venues and negotiating contracts to enhance overall event budget management.
- Developed event timelines and schedules, facilitating smooth operations during events.
- Collaborated with vendors to secure catering, audiovisual, and decoration services.
Education
Class XII -
DPS Ghaziabad
Grades 1–8 - undefined
S.A. Jaipuria School, Kanpur
B.B.M.M. - Marketing & Management
NMIMS Mumbai
01.2025
Skills
- Analytical Thinking & Problem Solving
- Process Optimization & Execution
- Client relationship management
- Sales outreach
- Proficient in Zoho and Schbang
- Comprehensive data analysis
- Interdepartmental collaboration
- Professional Written & Verbal Communication
- Social media marketing
Accomplishments
- Employee of the month - SS
- Ranked in the Top 1% in CUET
- N4 Level – Japanese (JLPT)
- SDG research paper (Best research & presentation Performer)
- Student Coordinator – Interact Club (Rotary Ghaziabad)- community initiatives: sanitation drives, donation drives & women’s workshops
- Leadership Excellence Award - college fest leadership (NMIMS)
Certification
Basics in Stocks and Capital Markets (BSCM)
Languages
Japanese
Intermediate (B1)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Head – Operations & Client Coordination
Smart Staffing (Australia)
03.2025 - Current
Management Intern
Ultratech Cement – Central Strategic Cell
04.2024 - 07.2024
Outreach & PR Coordinator
NMIMS
05.2022 - 03.2025
Grades 1–8 - undefined
S.A. Jaipuria School, Kanpur
Social Media Coordinator
CIEL Media
Event Coordinator
Starlight Entertainment
Class XII -
DPS Ghaziabad
B.B.M.M. - Marketing & Management
NMIMS Mumbai