SAMRIDHI JAMWAL

Teams worked with:

• Technology and transformation consulting
• Sustainability.
• EY UK Markets and Geos.
• Campaign management: Combine knowledge of project management, marketing tactics, the EY business, and our customer base in order to create and maintain project plans for BMC’s most critical multi-channel (client deliverables, ads, social media, etc.). Thematic campaigns and other social media campaigns.
• Set up the project and governance structure: Determine the available time, budget, and resources for each program, and track their status in order to help your team meet deadlines and achieve its set goals.
• Manage resources involved in campaign delivery (Global Delivery Services, third-party vendors, etc.). To achieve desired results.
• Hold stakeholders accountable for tasks and deadlines.
• Social media: Collaborate with the design team on social media advertising artwork to ensure that it is compelling and meets brand standards, communicate with stakeholders on timelines and status, post on social media through a unified platform, and report on campaign performance.
• Web presence: Update web pages and promotional spots using our content management system, and track performance.
• Communication: Manage relationships with key stakeholders within BMC, and across geographies and functions (business development, markets, talent, finance, etc.). Conduct regular meetings with your team, present progress reports, and analyze the results of completed campaigns.
• Budgeting: Manage overall and campaign-specific budgets, including organizing invoicing, tracking spending in Excel, and advising on any deviations from the plan.
• Campaign optimization and reporting: Support and advance continuous ad campaign optimization efforts, including analyzing campaign results and gleaning insights for future testing. Create a status overview and performance reporting for BMC programs and projects for various executive stakeholders.
• Ad hoc request management and execution: Support the BMC team in other administrative tasks related to programs.
• Streamlined campaign reporting processes, providing actionable insights for continuous improvement.
• Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.

• Led the marketing function as the sole contributor, engaging with key stakeholders.
• Designed and executed integrated marketing campaigns to strengthen brand positioning.
• Managed social media, PR, and CXO-level events, enhancing industry visibility.
• Spearheaded COVID-19 initiative, hosting virtual roundtables with industry leaders.

• Developed and executed brand partnerships, sponsorships, and ticketed events.
• Led digital marketing efforts to drive event attendance and engagement.
• Managed a team of four, streamlining event planning and execution.

• Defined and executed CKA’s go-to-market strategy and internal communications.
• Built brand presence and managed global marketing coordination.

• Created marketing campaigns, developed content, and managed stakeholder engagement.
• Led thought leadership initiatives, overseeing reports and publications.

• Developed marketing strategies and managed internal communications.
• Conducted competitive analysis and supported business intelligence initiatives.