SAMRIDHI MISHRA

Projects: Oracle, SAP, Cisco, Dell, Juniper Networks

• Researched, identified, and qualified potential clients across target industries using LinkedIn Sales Navigator, CRM analytics, and industry databases.
• Executed multi-channel outbound campaigns (phone, email, social media) to drive engagement and generate new business opportunities.
• Scheduled discovery calls and product demos by aligning ERP solutions (Finance, Supply Chain, HR, etc.) with client-specific needs and pain points.
• Maintained and nurtured a robust sales pipeline, ensuring timely follow-ups and sustained lead engagement.
• Collaborated closely with marketing and sales teams to align messaging strategies and improve lead-to-opportunity conversion rates.
• Utilized CRM systems (e.g., Salesforce, HubSpot) to track outreach activities, update prospect data, and generate performance reports.

Dell, Cisco, and Juniper Networks Project Highlights:

• Promoted enterprise infrastructure and networking solutions from Dell, Cisco, and Juniper to mid-market and large enterprise clients.
• Engaged IT decision-makers to understand infrastructure challenges and positioned products such as Dell servers/storage, Cisco switches/routers, and Juniper networking solutions.
• Partnered with technical pre-sales teams to schedule product walkthroughs and demos for customized enterprise architecture needs.
• Contributed to pipeline growth by targeting CIOs, IT Managers, and System Architects in industries including BFSI, Manufacturing, and Telecom.

Projects: Seqrite, Lightstorm, Commvault, AWS, SoftwareONE

• Collected and analyzed data on consumers, competitors, and market trends to generate actionable insights, reports, and presentations for internal and client use.
• Conducted quantitative and qualitative research using both modern tools (e.g., Google Analytics, web scraping) and traditional methods (e.g., surveys, interviews).
• Compiled and cataloged market research findings into internal databases for ongoing strategic use.
• Evaluated program methodologies and ensured data accuracy, validating that key angles and messaging in campaign releases aligned with client goals.
• Generated sales leads through outbound cold calling, marketing list segmentation, and inbound internet lead capture and qualification.

Project Highlights – Seqrite, Lightstorm, Commvault, AWS, SoftwareONE:

• Researched the competitive landscape and market demand for Seqrite's cybersecurity solutions, identifying target segments across SMB and enterprise sectors.
• Mapped strategic accounts and IT infrastructure needs for Lightstorm to support go-to-market efforts for their network-as-a-service offerings.
• Identified potential clients for Commvault’s data protection and backup solutions, targeting industries with high compliance and data sensitivity (e.g., healthcare, finance).
• Analyzed cloud adoption trends and compiled target lists for AWS cloud migration and storage services, focusing on digital-first businesses and startups.
• Supported SoftwareONE’s licensing and cloud services outreach by profiling companies based on tech stack, region, and cloud maturity.

Projects: Lenovo, HP, Logitech, Newsletter Campaigns

• Worked extensively within CRM systems (e.g., Salesforce, Zoho) to initiate contact with decision-makers, gather qualification details, and coordinate appointments for the sales team.
• Responded to customer inquiries about product features, services, and pricing with accuracy and professionalism.
• Provided timely reports and project analysis to ensure client deliverables and internal benchmarks were consistently met.
• Conducted research on large-segment companies using tools like LinkedIn, Twitter, and industry-specific platforms to support targeted outreach campaigns.
• Developed and nurtured sales leads through cold calling, targeted marketing lists, and inbound internet inquiries.
• Maintained strong focus on meeting project objectives and deadlines, especially for high-priority IT client initiatives.
• Built rapport with key decision-makers, mapped their requirements, and created tailored outreach strategies.
• Presented and demonstrated products effectively, articulating key features and benefits to ensure client understanding and interest.

Project Highlights – Lenovo, HP, Logitech, and Newsletter Campaigns:

• Promoted Lenovo's enterprise hardware solutions including laptops, desktops, and accessories, aligning offerings with client IT procurement cycles.
• Identified opportunities for HP's printing and PC solutions, targeting sectors with high-volume printing needs and distributed workforces.
• Supported marketing and sales efforts for Logitech’s business collaboration tools (webcams, headsets, conference devices), especially in hybrid work and remote team environments.
• Executed targeted newsletter campaigns to drive engagement and awareness for new product launches, promotions, and industry trends, tracking open/click-through rates to refine content strategy.