Samridhi Sharma
Chandigarh
Summary
MBA (Finance & Marketing) with strong expertise in client engagement, product adoption, and data-driven strategy. Experienced in digital product integration, go-to-market execution, and community marketing initiatives. Skilled at bridging customer insights with business growth strategies. Seeking a role in Marketing, Product Development, or Brand Strategy to apply analytical and creative skills in building impactful products and campaigns.
Overview
2
2
years of professional experience
Work History
Deputy Manager II – Transaction Banking
ICICI Bank
06.2024 - Current
- Developed strategic partnerships to expand market reach and customer base.
- Designed client engagement strategies that drove adoption of digital products (CIB, APIs, mobile banking).
- Partnered with product & digital teams to co-create customized financial solutions aligned with customer needs.
- Implemented go-to-market initiatives for new transaction banking offerings, improving adoption and retention.
- Delivered advisory on product positioning, customer experience, and risk solutions, enhancing client satisfaction.
Finance Intern
Shoolini University
07.2023 - 08.2023
- Conducted cost & pricing analysis for trade activities, supporting strategic decision-making.
- Improved data visualization & reporting to enhance financial and operational efficiency.
Management Sprint Trainee
Shoolini University
07.2023 - 08.2023
- Coordinated and marketed a 21-day MBA Induction Program, increasing student engagement through structured campaigns and events.
Marketing Intern
American Express
05.2023 - 07.2023
- Company Overview: India Discovery Program
- Gained exposure to network marketing strategy, advanced analytics, and change management.
- Developed insights on customer behavior and engagement, contributing to marketing innovation projects.
- India Discovery Program
Education
MBA - Finance
Shoolini University
Solan01.2024
B.Com -
Govt. PG College
SolanSkills
- Product Development & Marketing Strategy
- Go-to-Market Planning
- Customer Insights & Engagement
- Brand Strategy & Advertising
- Financial & Data Analysis
- Digital Product Adoption
- Client Relationship Management
- MS Excel
- Power BI
- Tally Prime
- MS Office Suite
- Data visualization
- Market research
- Strategic decision-making
- Problem solving
Projects
SHE HAT – Women Entrepreneur Empowerment Project, Designed and executed go-to-market strategies for 23 women entrepreneurs. Conducted workshops on marketing, branding, and customer outreach, improving visibility and sales. Community Outreach Project, Organized interactive workshops for underprivileged children, applying engagement techniques to build confidence and communication—skills transferable to brand community building.
Timeline
Deputy Manager II – Transaction Banking
ICICI Bank
06.2024 - Current
Finance Intern
Shoolini University
07.2023 - 08.2023
Management Sprint Trainee
Shoolini University
07.2023 - 08.2023
Marketing Intern
American Express
05.2023 - 07.2023
MBA - Finance
Shoolini University
B.Com -
Govt. PG College
Similar Profiles
Edison Ravi KoilpillaiEdison Ravi Koilpillai
IT Technical Sourcer Recruiter at Skillmine Technology Consulting Pvt Limited, ICICI Bank, ICICI Securities, ICICI PrudentialIT Technical Sourcer Recruiter at Skillmine Technology Consulting Pvt Limited, ICICI Bank, ICICI Securities, ICICI Prudential
VISAL VIJAYAKUMARVISAL VIJAYAKUMAR
DEVELOPMENT OFFICER at ICICI FOUNDATION FOR INCLUSIVE GROWTH, ICICI BANKDEVELOPMENT OFFICER at ICICI FOUNDATION FOR INCLUSIVE GROWTH, ICICI BANK
SANTOSH GUPTASANTOSH GUPTA
Mortgage Relationship Manager at ICICI Securities Ltd (Transferred to ICICI Bank Ltd.))Mortgage Relationship Manager at ICICI Securities Ltd (Transferred to ICICI Bank Ltd.))
ASSAD ULLA KHANASSAD ULLA KHAN
Team Leader (Banking Process) Multi Products at ICICI BankTeam Leader (Banking Process) Multi Products at ICICI Bank
Dhruv NayyarDhruv Nayyar
Technical Consultant at Alert EnterpriseTechnical Consultant at Alert Enterprise