Theatre
Samridhi Singh
Delhi
Summary
Experienced marketing professional with a demonstrated history of working in industries such as tech, beauty, lifestyle, finance, wellness. Skilled in social media marketing, public relations, influencer marketing, and cross-functional collaborations. My current role requires me to focus on developing relationships with the clients and supervising the team for ongoing campaigns and activities. A large part of my job is also to ideate and strategize concepts for campaigns using digital creators, influencers, and celebrities by leveraging actionable insights, intelligence, data, and lots of creativity.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Social Media Manager
04.2021
- On-going
- Liaising with teams across the agency, including Creative, post-production and Production, to ensure campaigns and deliverables
- Writing great creative briefs which bring to life the client’s expectations and inspire great work
- Managing campaign budgets throughout the project
- Acting as a critical point of contact for clients and liaising with suppliers
- Supporting junior members of the team and providing coaching to aid their development
- Follow up on the market trends & build strong competitive reviews for the internal team & client., On-going
- Build and maintain relationships with the clients’ digital communities across platforms
- Publish content to all social media channels (Facebook, Instagram, Twitter, LinkedIn)
- Build & Traffic paid social ads to media partners using Facebook Creative Hub and other 3rd party software/documents
- Engage with commenters on all ads/posts across all social platforms, provide empathy, report Adverse Events, and escalate when necessary
- Ideate social media content buckets and creativity based on comment insights
- Identify areas of growth for our brands within the social media space and implement marketing ideas and engagement strategies (e.g
- Build out a Facebook group for our audience and manage this space or help identify social influencers)
Manager | Account Management & Planning
WPP
Gurgaon
04.2022 - Current
- Create a local communications plan for brands in accordance with the global comm. plan
- Responsible for local media monitoring and analysis
- Offer single consumer view (Digital) + Insights (content, media, social) for brands
- Oversee day-to-day campaign management and ensure brand consistency with social strategy
- Responsible for influencer strategy and activities.
- Plan, execute and follow up on internal communications activities, supporting management with strategically important internal communication.
- Support Strategist & Social insights mgr in creating and implementing social media strategies.
- Support the Social Creative team in brand consistency in copy through tone, voice, and terminology
- Oversee the creation and implementation of the monthly social calendar with the Community Manager/ Social Ops Manager
- Reviews with Social intelligence manager on social brand’s monthly performance.
Assistant Team Lead
FoxyMoron
Mumbai
01.2020 - 12.2020
- Develop a relationship with the client by anticipating and addressing their needs, supervising day-to-day activities, and communicating with team members
- Conceptualise campaigns for the brands such as Dabur, Emami, Hershey's, Burger King, Kellogg’s, ABC, Netflix, AO Smith, and Tata Q
- Oversee the day-to-day management of influencer marketing activities for the brand
- Execute campaigns against set budgets delivering MoM growth across key success metrics
- Develop project concepts and maintain optimal workflow
- Lead daily, weekly, and monthly reporting on results (posts, reach, impressions, views, engagement rate)
- Develop and conceptualise the social media handle and the monthly newsletter for Pollen.
Marketing Executive
SPM Fashion Brands Pvt. Ltd
Mumbai
02.2018 - 12.2019
- Handle the Social Media platforms for both the brands under the company, LoveGen and Noble Faith
- Conceptualise the campaign shoots
- Manage the company's collaboration with other portals
- Look after the PR coverage, native features, and movie collaboration
- Monitor all stages of creative work to guarantee that projects run smoothly
- Involved in Product Distribution Strategy and Business Development - lead tracking and reporting
- Involved in planning and providing specific analysis and input into the business planning process.
Marketing Assistant
Genesis Luxury, Reliance Brands Limited
Mumbai
08.2017 - 01.2018
- Conceptualizing creatives for the social media handle, website
- Responsible for developing Competitor Analysis reports in the handbag and footwear category
- Involved in product market research reporting
- Involved in organizing promotional activity for the launch of Michael Kors X Polaroid camera
- Develop concepts for digital campaign
Education
Undergraduate Degree -
Government Law College, University Of Mumbai
07.2014 - 07.2019
Skills
Project managementTeam leadership
Content and digital asset management
Progress monitoring
Communication planning
Written Communication
Interests
Timeline
Manager | Account Management & Planning
WPP
04.2022 - Current
Social Media Manager
04.2021
Assistant Team Lead
FoxyMoron
01.2020 - 12.2020
Marketing Executive
SPM Fashion Brands Pvt. Ltd
02.2018 - 12.2019
Marketing Assistant
Genesis Luxury, Reliance Brands Limited
08.2017 - 01.2018
Undergraduate Degree -
Government Law College, University Of Mumbai
07.2014 - 07.2019