Samriti Sharma
GURUGRAM
Summary
Accomplished Brand Marketeer with deep expertise in brand strategy, integrated marketing, and business growth across diverse industries. Proven ability to build and scale brands through data-driven campaigns and high-impact storytelling. Strong track record of driving revenue, strengthening customer experience, and delivering measurable ROI through multi-channel initiatives. Skilled in leading large cross-functional teams, forging strategic alliances, managing sponsorships and events, and executing end-to-end marketing roadmaps that consistently outperform targets. Adept at client retention strategies, demand generation, and creating cohesive brand ecosystems that enhance visibility, engagement, and long-term equity. Focused on leveraging strategic insight, leadership excellence, and innovation to deliver marketing solutions that align brand vision with organisational growth objectives.
Overview
12
12
years of professional experience
Work History
Brand Marketing Lead
RapidShyp
Gurugram
05.2025 - Current
- Brand Strategy & Positioning: Defining brand architecture, voice, and long-term positioning aligned with business objectives and market differentiation.
- Content Leadership: End-to-end ownership of content strategy across digital, social, web, product, and campaign assets; strong command over storytelling, copy direction, and content calendars.
- Creative & Design Oversight: Managing visual identity systems, UI/UX consistency, campaign creatives, and multimedia production while ensuring brand coherence across touchpoints.
- Performance Marketing: Planning and optimising paid media campaigns across Meta, Google, and other platforms with a focus on CAC, ROAS, CTR, and conversion metrics.
- Integrated Campaign Management: Executing 360° marketing campaigns combining organic, paid, influencer, and partnership channels.
- Growth & Demand Generation: Lead acquisition strategies, funnel optimisation, and lifecycle marketing to drive acquisition, retention, and upsell.
- Analytics & Reporting: Data-driven decision making using marketing dashboards, attribution models, A/B testing, and performance insights.
- Cross-Functional Leadership: Collaborating with product, sales, tech, and operations teams to align brand and revenue goals.
- Team & Vendor Management: Leading in-house creative, content, and performance teams while managing agencies, freelancers, and production partners.
- Digital Ecosystem Management: Website optimisation, SEO/ASO coordination, marketing automation, and CRM alignment.
- Partnerships & Alliances: Sponsorships, co-marketing initiatives, and ecosystem collaborations to expand brand reach and credibility.
- Budgeting & ROI Control: Allocating and monitoring marketing budgets to maximise efficiency and measurable impact.
Head of Brand and Marketing
Anne Lifestyle Pvt Ltd
Gurugram
10.2023 - 05.2024
- Developed research strategies to assess market demand for new offerings.
- Coordinated performance marketing campaigns from conceptual brainstorms to post-broadcast analysis.
- Employed external sales and promotions teams to maximise campaign reach and revenue.
- Collated consumer data for product preference analysis and campaign optimisation.
- Enhanced target market reach through tactical social media advertising.
- Used data to build strategies for targeting specific markets and consumer demographics.
- Selected distribution channels best suited to bespoke advertising objectives.
- Analysed market trends and demand to develop accurate pricing strategies.
- Conducted exhibitions and B2C tactical activations for revenue generation, and brand awareness.
- Developed and integrated payment processing features onto eCommerce websites.
- Developed structured customer reward initiative increasing brand interaction.
- Diffused challenging situations using conflict management techniques.
- Developed trending product merchandising and inventory management.
- Monitored consumer patterns, anticipating changes, and maintaining marketing strategy relevance in a dynamic landscape.
Associate Director- Brand & Digital Marketing
Healthi
New Delhi
12.2022 - 08.2023
- Strategized approaches to meet objectives and capitalize on emerging opportunities.
- Spearheaded annual strategic planning meetings with clients to secure relationships that delivered high-value increases in annual agreements.
- Developed brand identity with distinctive graphic style and tone for all company communications, conveying aclear message to consumers.Balanced organizational objectives against customer satisfaction and profit demand to create optimal brand strategies.
- Worked with product development team members to optimize B2B & B2C product specifications.
- Researched trends to improve strategies in changing perception of consumers viewing brand.
- Conferred with advertising managers to develop and implement marketing plans.
- Managed internal and external communications.
- Brand campaign management- Media buying, campaign planning.
- Sales enablement- Developing sales collaterals, spiels, learning & development programs.
- Managed the in-house operations, lead generation and telesales department for customer centric experience with a team of 40 people.
- Managed serveral accounts such as Citi India, Visa, Amazon for their healthcare internal communication and awareness.
- Improved service quality and increased sales by developing strong knowledge of company's products and services.
- Managed all client inquires through resolution to enhance customer satisfaction ratings.
- Embedded customer priorities in service delivery focusing on outcomes based on customer insight.
Senior Brand Manager
RenewBuy
Gurugram, India
11.2020 - 11.2022
- Evaluate the positioning of the brand and gather consumer insights.
- Convert brand elements into plans and strategies for B2B and B2B2C campaigns. Manage all aspects of branding in PAN India offices
- Monitor market trends, conduct consumer market research, and observe competitors' activities.
- Collaborate with the product and engineering team to create new products that engage users and generate revenue.
- Managed new product/service creation with engineering teams, developed user stories and platform integrations.
- Brand campaign management and Celebrity management. Media planning for both traditional and digital channels.
- Planned, developed and led negotiation of key business partnerships to establish enterprise and align with objectives.
- Worked with cross-functional team members to optimise product specifications for user journeys across B2B portal and B2B communication channels.
- Communication automation tool integrations
- Conducted in-depth client consultations to obtain information on personal requirements, helping to select appropriate products or services.
- Engaged in ongoing training to broaden knowledge, acquire more skills and improve performance.
- Registered data, completed call logs and submitted reports to relay developments, issues and progress.
- Managed a team of 250 feild sales, tele customer support for lead generation and post sales satisfaction teams through well- driven incentivised programs.
- Designed digital marketing strategies based on current marketing trends, market insights and competitor activity.
- Closely monitored digital campaign performance analytics, accurately identifying successes and areas for improvement.
Growth Marketing Manager
RV Online Gaming
Gurugram, India
05.2017 - 11.2020
- Managed customer communications across social media channels, maintaining professional brand style and voice.
- Closely monitored campaign performance, adapting, innovating and optimising current marketing methods.
- Deployed high-performing digital marketing campaigns, growing brand sales and awareness.
- Demonstrated outstanding working knowledge of PPC, CRO, SEO and SEM techniques for complete marketing coverage.
- Identified partnership opportunities with key influencers to raise brand profile and awareness.
- Managed third-party platforms to deliver wide-reaching digital marketing campaigns.
- Created and delivered campaigns in line with targeted marketing strategy, ensuring first-class quality standards across all platforms.
- Collaborated with sales, legal and customer success teams to identify and achieve cross-functional milestones.
- Empowered marketing team to deliver best-in-class creative campaign development and brand engagement.
- Improved service quality and increased sales by developing strong knowledge of company's products and services.
Associate Marketing Head
IStyleYou
Gurugram, India
02.2016 - 04.2017
- Market analysis, trend analysis for strategising the product services.
- Creating product UI/UX user-journeys for best platform experience.
- Conceptualization and creation of small budget adverts for the company.
- Influencer marketing and Community building through organising social meet n greets with designers and bloggers.
- Content management through CRM tools- Writing content for the website and managing the brands blog.
- Brand communications- Conceptualization and delivery of monthly themed newsletters, weekly emailers, daily push notifications. Activity and transaction based communications for revenue generation.
- Managing website and functional project plan (App, styling book), team and vendors to keep deadlines.
Ass. Editor
Value 360
New Delhi, India
08.2014 - 12.2015
- Offered clear editorial advice to producers, working with content and context cues to improve quality and readability.
- Pitched stories weekly, storyboarded plans and assigned the writing to various reporters.
- Evaluated and fact-checked all copy to verify accuracy and quality of work.
- Developed story ideas and assigned topics to team of writers.
- Implemented and improved strategies for online and print publications to optimise coverage, increase revenue and grow subscription numbers.
- Interviewed community members and individuals to gather and verify story content.
- Created layouts and worked with department personnel to produce online and printed publications.
- Assigned categories, topics and tags to all content pieces in line with SEO best practices.
- Optimised all content for widest possible reach, implementing fundamental SEO practices to improve search results.
- Enforced style guide requirements and adherence to industry best practices, supporting consistent quality.
- Wrote and scheduled social posts across multiple channels for all content pieces.
Education
Marketing & Finance- MBA
Swami Vivekanand Subharti University
2024
Bachelor of Arts - English Honours
IGNOU
2019
B. Tech - Biotechnology
MVJCE
2014
Skills
- Brand Management
- Business strategy development
- Customer service excellence
- PnL management
- Growth tracking
- Campaign planning
- Communication management- CRM & CMA optimisation
- User profile creation for services utilisation
- Team Management
- Performance marketing/ Digital marketing
- Lead generation - Traditionally & through digital efforts
- Alliances, Sponsorships and Events
- Client retention strategy
Timeline
Brand Marketing Lead
RapidShyp
05.2025 - Current
Head of Brand and Marketing
Anne Lifestyle Pvt Ltd
10.2023 - 05.2024
Associate Director- Brand & Digital Marketing
Healthi
12.2022 - 08.2023
Senior Brand Manager
RenewBuy
11.2020 - 11.2022
Growth Marketing Manager
RV Online Gaming
05.2017 - 11.2020
Associate Marketing Head
IStyleYou
02.2016 - 04.2017
Ass. Editor
Value 360
08.2014 - 12.2015
Marketing & Finance- MBA
Swami Vivekanand Subharti University
Bachelor of Arts - English Honours
IGNOU
B. Tech - Biotechnology
MVJCE