Samrudhi Patil
Mumbai,
Summary
PR professional with experience managing end-to-end public relations campaigns, media relations, and content development. Skilled in drafting press releases, briefing documents, and feature stories, and in securing strong media coverage. Experienced in coordinating leadership media interactions and improving brand visibility through strategic communication and competitor analysis.
Overview
3
3
years of professional experience
Work History
Management Associate
MSL India
Mumbai
06.2025 - Current
- Manage end-to-end PR and communications for multiple brands including Aprilia, Vespa, JSW One, and MyProtein.
- Develop press releases, briefing documents, media lists, and feature stories aligned with brand messaging and campaign objectives.
- Secure 656+ media stories and 205+ online, print, and social mentions through strategic media outreach and content placement.
- Place feature stories in Exhibit, AutoX, and Autocar India and execute press release dissemination for 14+ corporate stories.
- Coordinate JSW One leadership media interactions with The Economic Times, Mint, and CNBC Asia, while driving speakership opportunities through competitor analysis and strategic pitching.
Music PR Trainee
Dawbell PR
London
08.2025 - 08.2025
- Built and maintained an events calendar for artists, including Tinie Tempah, using Media Eye.
- Conducted research on Manchester-based artists and venues for BRIT Awards 2026 campaign preparation.
- Managed and updated media lists for a sports client, supporting Football Manager announcements.
- Developed and presented a prospective album launch campaign for Harry Styles, while drafting Instagram stories and social media content for artists including Eleni Drake and Blessing Offor to support single and album launches.
- Participated in cross-industry sessions covering sports, live entertainment, reality TV, and music PR to gain a deeper understanding of brand communications and agency operations.
PR Assistant
Frank PR
London
04.2025 - 05.2025
- Contributed to integrated B2B and consumer PR campaigns for brands including Jammie Dodgers, Pret, White Claw, Estrella Galicia, Skoda, and Weetabix.
- Conducted proactive media outreach, managed coverage tracking, and drafted trend and brand briefs to support PR strategy development.
- Supported creation of media materials and targeted media lists using Roxhill and Sprout Social, and assisted with influencer and experiential campaign execution.
- Collaborated with the social media team to produce cross-platform content and monitor campaign performance.
- Assembled PR packages for influencers and contest winners, prepared press notes for Pret, and delivered weekly social media reports for Skoda UK using Sprout Social.
PR & Communications Assistant
WhiteHair.Co
London
01.2025 - 04.2025
- Led website content updates using Wix, ensuring strong SEO performance, brand consistency, and improved user experience.
- Strengthened PR outreach by building targeted media lists, tracking coverage, and maintaining detailed WIP and performance reports for campaigns including Sorel and Barbour.
- Drove social media engagement by curating, scheduling, and optimizing Instagram content for lifestyle and beauty brands such as Palava and Found Clean Beauty.
- Monitored media coverage and analyzed results to enhance client visibility and support strategic reporting.
- Contributed to integrated marketing and communications initiatives to elevate brand presence across digital and PR channels.
Feature Writer Assistant
The Daily Net
Bangalore
08.2022 - 09.2022
- Wrote and edited up to 20 news and feature articles per week, maintaining high editorial and journalistic standards.
- Applied SEO best practices and used CMS tools to optimize content visibility and online reach.
- Met tight deadlines while collaborating with editors to ensure timely and accurate content delivery.
- Supported headline ideation, copy editing, and content promotion across digital and social media platforms.
- Contributed to consistent, high-quality content production for audience engagement and brand credibility.
Education
Master of Arts - Public Relations
University of Westminster
London, United Kingdom 11-2023
Bachelor of Arts - Journalism And Mass Communication
Symbiosis Centre For Media & Communication - SCMC
Pune, India 12-2021
Skills
Public Relations & Media
Media Relations, Media Outreach, Press Release Writing & Editing, Media Monitoring, Stakeholder Communication, Corporate Communications, Crisis Communication Support, UK Media Landscape Awareness, Consumer PR
Content & Copywriting
Copywriting, Feature Writing, Creative Writing, Web Content Development, Content Creation (Digital & Print), SEO Writing
Digital & Social Media
Social Media Management, Social Media Marketing, Influencer Relations, Digital Marketing, SEO & Digital Optimization, Performance Monitoring
Campaigns & Strategy
Strategic Communication Planning, Brand Strategy, Brand Awareness, Campaign Execution, Event Coordination, Consumer Behavior
Research & Analysis
Competitor Analysis, Media Reporting, Market Research, Critical Thinking
Organization & Tools
Deadline Management, Time Management, Task Coordination, MS Office (Excel, Word, PowerPoint)
Affiliations
Parade Volunteer | Pride in London | London, UK | Jun 2024
Supported event logistics and crowd management as a Parade Steward, providing spectator assistance and ensuring smooth parade operations through effective team coordination.
Supported event logistics and crowd management as a Parade Steward, providing spectator assistance and ensuring smooth parade operations through effective team coordination.
Timeline
Music PR Trainee
Dawbell PR
08.2025 - 08.2025
Management Associate
MSL India
06.2025 - Current
PR Assistant
Frank PR
04.2025 - 05.2025
PR & Communications Assistant
WhiteHair.Co
01.2025 - 04.2025
Feature Writer Assistant
The Daily Net
08.2022 - 09.2022
Master of Arts - Public Relations
University of Westminster
Bachelor of Arts - Journalism And Mass Communication
Symbiosis Centre For Media & Communication - SCMC