Samudra Gupta Borah

XNetwork is a premier, full-service Influencer Marketing & Talent Management Agency that operates at the forefront of the creator economy. The agency focuses on two core high-value areas: providing end-to-end business and growth management for an exclusive roster of A-list creators (with a collective reach exceeding 175M+ subscribers/followers), and executing mega-scale influencer marketing campaigns for major global and domestic brands. Xnetwork is distinguished by its in-house Production House capabilities, creating high-budget ad films, commercial music, and specialized digital PR services.

Here, I hold a leadership position, directing the entire Influencer Business Unit, Exclusive Talent Management. My responsibilities span the full commercial lifecycle: serving as the Key Account Managerfor high-value client engagements, overseeing the strategy and execution of major scale influencer campaigns (₹1cr+ per campaign) that collaborate with India’s top digital creators, and driving the business growth and monetization for our expanded roster of exclusive talent.

Achievements & Responsibilities :

• Mega-Scale Campaign Management: Successfully executed high-budget influencer campaigns for multiple major brands, consistently managing projects valued over ₹1−2cr, ensuring maximum market penetration and impact.
• Mass Creator Collaboration & Reach: Drove campaign success by collaborating with 100-200 creators across YouTube and Instagram for numerous brands, routinely achieving 100M+ campaign eyeballs within one month.
• Key Account Manager - Influencer Focus: Served as the dedicated Key Account Manager for Influencer Marketing Efforts for anchor clients, including MPL, Sportsbaazi, HAANAA etc, managing all strategic and executional aspects.
• Exclusive Talent Monetization: Managed the business, growth, and monetization for an exclusive talent roster with a massive collective reach exceeding 175M+ subscribers/followers.
• Extensive Partnership Roster: Secured and delivered creator partnerships with a comprehensive list of top global and Indian brands: Mountain Dew, Head & Shoulders, Samsung, Realme, My11circle, Delta Exchange, Garena Freefire, Weplay, Alienware, Winzo, OMEN, Netflix, STAN, TVS, Google, Infinix, Duolingo, Quizlet, Probo, Techno, Windows11, Oneplus, Rooter, KIA, Luma AI, Moontoon Games, IQOO etc.
• Premier Creator Collaboration Network: Directly collaborated with and managed partnerships involving India's most influential creators for campaigns, including Purav Jha (7.5M IG), Harsh Beniwal (16.5M YT), Elvish Yadav (14M IG), and Fukraa Insaan (12M YT, 10M IG), plus many other celebrities.
• Exclusive Talent Portfolio & Metrics: Provided business management for key exclusive talents, including : Crazy XYZ (35.1M YT), Round2hell (36M YT), Makejokeof (13.1M YT), Zayn Saifi (11.6M IG), Nazim Ahmed (7M IG), Lokesh Raj (7M IG), Swagger Sharma (7.69M YT), Sahil Rana (3M IG), and Sarju Giri (1M IG / 18M YT) etc.
• Specialized Digital PR & Music Management: Managed digital PR services for television show famed creators and successfully launched commercial music projects (e.g., Sab Sahi by Khanzaadi - 1.4M views, Rangreeza by Anurag Dhobal - 2.8M views) via the in-house production house.
• High-Budget Ad Film Production: Led the production house in producing multiple high-budget ad films featuring top creators for brand campaigns, ensuring cinematic quality and seamless integration with the digital strategy.
• Business Unit Leadership: Held ultimate responsibility for the entire influencer business unit, driving strategic vision, negotiation of high-value deals, and expanding market presence across global and major Indian markets.

Glip.gg is a funded Web3 Mobile Gaming Studio with a massive 15M+ userbase, simplifying the transition from Web2 to Web3. The company has raised $6 million to develop core infrastructure and proprietary games. Its flagship title is the mobile anime shooter, BTX Battle Xtreme.

Here I functioned as the lead influencer specialist on the BTX Battle Xtreme early launch team, directly responsible for all influencer marketing activations. Directed community building efforts, managed core partnerships with top creators, and ensured seamless content delivery across multi platform.

• Established Core Player Base: Drove early platform adoption, establishing a dedicated community of 10K daily active players for BTX Battle Xtreme via strategic content activation.
• Achieved High Volume Downloads: Secured 100K+ early downloads for the game through highly successful, paid influencer activations with major gamers and streamers.
• Executed Multi-Channel Influencer Strategy: Launched partnerships with key YouTubers, streamers, and content creators to promote the game across YouTube, Instagram, and Facebook.
• Team Leadership & Content Rollout: Led a small team of 3 people in the daily execution and deployment of influencer-generated content across all major social platforms.
• End-to-End Ownership: Managed full partnership lifecycle, including contract negotiation, execution, metric delivery, and comprehensive reporting.

Turnip is a Series A funded mobile streaming and community platform designed for gamers and content creators. The company has secured $14.7 million in total funding. For creators, Turnip provides high-quality mobile streaming tools, including face-cam and overlays, with the capability to multi-stream to YouTube and Facebook. It drives fan engagement through private community clubs featuring low-latency voice chat, live events, contests, and shared media experiences like watch parties. Furthermore, creators can monetize interactions by running esports tournaments, masterclasses, and talk shows, leveraging built-in UPI donation links.

Here, as the first Growth hire in the 8-member early founding team, I single-handedly established the entire creator and partnership function. I served as the only dedicated Influencer Manager, designing the strategy that powered the platform's exponential scale from 0 to 10M+ users and was a key factor in securing Series A funding. Furthermore, I led end-to-end product marketing launches for most features, driving adoption through strategic paid campaigns and a curated creator content supply.

Achievements & Responsibilities

• Strategic Creator Lead: As the first Growth hire and only dedicated Influencer Manager, I built the function solo, reported directly to the Founders, and was promoted twice to Influencer Lead (managing a team of two).
• Content Engine Management: Orchestrated the scaled execution of over 1,000 influencer content pieces monthly (videos, events) by managing all agency and vendor partnerships to sustain massive content supply.
• User Acquisition : Designed integrated paid creator campaigns that delivered hyper-growth: 1K to 1M users in 6 months, and accelerated the next 1M acquisition in just 1 month. My channel's performance was a key factor in securing Series A funding, based on the successful scale from 0 to over 10M+ users.
• High-Budget Channel Management: Directed the strategic investment of over 1 Crore+ monthly in paid influencer marketing, consistently delivering 1-2 Million monthly user acquisitions needed to hit the 10M milestone in 1.5 years.
• Product Marketing via Content Supply: Led end-to-end product marketing for most features by leveraging creators as the primary content supply vehicle, driving feature adoption across the user base.
• Flagship Campaign Success : Secured millions of downloads via the explosive launch of the Turnip Community Clubs audio rooms. I led the end-to-end campaign execution, partnering with key figures like Total Gaming (30M subs), Mortal & 100+ creators to host interactive voice chat sessions where fans directly engaged with creators.
• Global Partnership : Built the creator function solo and established major budgeted yearly contracts with top gaming streamers globally across SEA, LATAM, and the Middle East, establishing a vast industry network.
• DAU Scale: Major contributor to scaling DAU to 1 Million by driving creator-focused campaigns for both the game streaming and audio tools.
• College Community Program: Established strategic partnerships with 100+ college cultural communitiesacross India, hosting daily paid online events (comedy, poetry, music) in the Audio Club Rooms, driving sustained DAU and community engagement.
• Brand Exposure via influencer events : Designed major online competitive events (e.g., Turnip Streaming Fest), where 100+ creators competed for "Streamer of the Year" through fan support, and led sponsorships for prominent industry events like Comedians on Board (featuring Samay Raina, Tanmay Bhat, Kusha Kapila, etc.), along with other major online events.

Executed a highly focused 1-month sprint to validate the mobile streaming product, successfully building a scalable creator pipeline and onboarding the first 1000 beta game streamers immediately after securing {1.63M}$ in Seed funding.