Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Qualifications
Personal Information
Language Proficiency
Certification
References
Timeline
Generic

Samuel Christopher

Chennai

Summary

As a marketing leader, I am driven to create a world-class organizational image by capitalizing on its unique strengths. My background in in marketing, combined with a deep understanding of customer experience, neuro science, software development lifecycle (SaaS), and program management provides a comprehensive toolkit for achieving this goal.

Overview

1
1
Certification

Work History

General Manager – Global Marketing & Presales

  • Led a team of 7 to develop and execute a multi-channel marketing campaign that increased lead generation by 30% YoY and brand visibility by 40% YoY and marketing automation to increase operations efficiency by 40%
  • Successfully penetrated to North American market, achieving multimillion dollars in sales pipeline through targeted market research and positioning in just 1 year
  • Implemented a data-driven approach to marketing, resulting in a 28x increase in ROI on digital advertising campaigns
  • Collaborated with sales to develop effective lead nurturing programs, improving conversion rates by 20%
  • Managed a marketing budget for events, media, advertising, tools, fora and industry associations.

Global Marketing & Demand Gen – Lead

  • Increased the website visitors by 300% in 3 yrs
  • And achieved a feat of 100k LinkedIn followers
  • Inbound inquiries increase from 0 to 25% in just 1 yr
  • Contributing significantly to pipeline
  • Timely release of PRs & Digital PRs to improve branding for the company
  • Derive at the TAM, SAM, SOM for the region through market research and building high response database using seamless.ai/ Zoominfo
  • Developing ICP to drive marketing campaigns including retargeting using LinkedIn Sales navigator, Seamless.ai/ Zoominfo
  • Mapping Automotive OEM buyer’s journey into an actionable demand gen plan to drive growth
  • Campaign plan in collaboration with regional sales team and execute campaign using Hubspot to achieve a significant increase in sales pipeline
  • Analyze campaign metircs through neuroscience techniques, A/B testing, anlazye and optimize campaign for better results
  • Marketing budget planning, tracking and optimization
  • Project plan with Prepare, Propagate, Pursue methodology
  • Sales Enablement
  • Creative visualization of engineering content to market it according to the buyer personas
  • CMS – Manual implementation and curation across all the channels of communication
  • Marketing Operations – Auto-pilot
  • Define KPIs for the team for the improvement of their self and for the organization’s mission
  • Implementation of Task Management Tool (Click-up) and project-based approach for marketing tasks and KPI measurement
  • Marketing Automation Tool – HubSpot implementation in just 20 business days
  • CRM Implementation initiatives, democratization of collaterals with access rights
  • Lead scoring, MQL/SQL Qualification template to automate the movement to sales pipeline
  • Digital Marketing Strategy and Execution
  • Plan & execute all web, SEO/SEM, marketing database, email, social media & display advertising campaigns
  • Marketing Automation implementation using HubSpot and Salesforce CRM
  • Ensure articulation of Organizations desired image and position, assure consistent communication of image and position to all constituencies, both internal and external
  • ORM in various digital channels like Google, SM, Digital PRs, Review websites like Glassdoor etc
  • Using social media for Branding and demand generation.

Presales – Lead

  • Conceptualized Contact to Contract process for the lead to sales pipeline
  • Complete ownership of RFx response starting from client engagement till the proposal submission and helping in negotiation strategies
  • Sales Enablement through customer analysis, market research, first level presentations, Case Studies, Implemented KPIs to improve performance through daily visual management
  • Process optimization: Avoided repeated mundane task like repetition of proposal making, presentation making etc, through central repository of templates and using technology to re-use presentations quickly in just 2 mins
  • Built a ‘central command centre’ for the global sales team to achieve 90% response time towards all their requests and saved salesperson $ by doing backend research and enabling sales to do only “Sales” than any other backend transactional work
  • Fostered the working environment with high energy and passion by giving the right direction and freedom towards innovation
  • Innovative solutions though partner collaboration especially in digital technology solutions like IoT, Digital Twin and Ind 4.0.

Project / Program Management Experience

  • Played the role of Program manager for one of the world’s largest staffing companies for implementing Service industry ERP for their end-to-end operations including billing and payroll
  • Project managed the implementation of replacing SAP with Ramco ERP for end-to-end production, supply chain and finance for a coffee manufacturing company both in Australia and New Zealand
  • Have successfully implemented ERP solutions at Norske Skog Australasia in 3 plants viz., Albury, Tasmania & Kawarau, New Zealand
  • Replaced Maximo and PeopleSoft.

Business Analysis/Presales /Product Development Experience

  • Structure a Business Process Model by using tools like Ramco virtual works, Enterprise Architect (UML tool) & Visio
  • Being in a Product company, have involved myself in bespoke developments for US manufacturing and supply chain systems
  • Provide innovative ideas & best practice input to Product Management Council for continuous product improvement as a part of IoT initiatives such as email based approvals, mobile use cases, SMS based inquiry etc
  • Product Development including prototypes and POCs for mobile apps to fit the customer’s business use cases working with User Centric Design team to get the best user experience
  • Technical requirements, functional requirements, test cases.

Engineer – Product Development

  • Handled PLC testing system for new product developments
  • Vendor coordination for PPAP according to APQP.

Education

Neuroscience in Marketing -

IIM-Ahmedabad
01.2022

Certification in Supply Chain Modelling & Analysis -

Loyola Institute of Business Administration

B.E. Mech with distinction -

Bharathidasan University

Skills

  • Marketing Automation
  • CRM
  • Analytics
  • SEO/SEM
  • Social Media Marketing
  • Content Management Systems (CMS)
  • Data Analysis
  • Target Database
  • Project Management
  • Business Process Mapping
  • SDLC

Accomplishments

  • ISG – Paragon Award – Australasia winning project implementor – 2 times
  • Team of the quarter Award - multiple times
  • Best Presales Consultant for multiple industry - accolades from business leaders
  • Responsible for many large order wins for Ramco in various geographies including Australia, USA, Middle East, and India
  • Have handled 7 successful end to end implementations with fullest customer and business satisfaction.
  • Rated as an “Exceptional” trainer by the trainees for session handled for Ramco Systems – Training Department as a part of Knowledge dissemination.
  • Have been instrumental in a “Business Transformation Project” by architecting a supply chain model for business which in-turn brought in increased the business growth rate even in times of recession in USA.

Additional Qualifications

  • Certified Value Selling Professional
  • Marketing Management certification from NPTEL

Personal Information

Marital Status: Married

Language Proficiency

Tamil
First Language
English
Advanced (C1)
C1
Hindi
Beginner (A1)
A1

Certification

  • Marketing Management - NETPL

References

References available upon request.

Timeline

General Manager – Global Marketing & Presales

Global Marketing & Demand Gen – Lead

Presales – Lead

Project / Program Management Experience

Business Analysis/Presales /Product Development Experience

Engineer – Product Development

Neuroscience in Marketing -

IIM-Ahmedabad

Certification in Supply Chain Modelling & Analysis -

Loyola Institute of Business Administration

B.E. Mech with distinction -

Bharathidasan University

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Samuel Christopher