Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Disclaimer
Certification
Languages
Timeline
Generic
SAMUEL KUMAR

SAMUEL KUMAR

Mysuru

Summary

Dynamic Senior Associate at Annalect India with expertise in ad operations and campaign management. Proven track record in ensuring flawless campaign execution and compliance, leveraging strong analytical skills and effective communication. Adept at collaborating cross-functionally to enhance performance and drive results in digital advertising platforms.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Senior Associate

Annalect India
Bengaluru
11.2023 - Current
  • Managed end-to-end campaign setup and trafficking using Campaign Manager 360 (CM360), ensuring timely and accurate campaign execution.
  • Reviewed trafficking sheets and validated creative assets to ensure compliance with placement specifications and media plans.
  • Conducted comprehensive creative quality assurance (QA) checks, verifying functionality, click-through URLs, and platform compatibility across HTML5, static, and rich media creatives.
  • Uploaded and managed diverse creative formats, maintaining optimal asset performance, and ensuring zero discrepancies during campaign launches.
  • Maintained structured taxonomy and naming conventions to support consistent reporting and data hygiene across platforms.
  • Collaborated cross-functionally with media planners, creative teams, and analytics teams to resolve issues and maintain campaign quality.
  • Ensured compliance with industry best practices and internal guidelines for ad operations, trafficking workflows, and creative QA.

Process Coordinator

Dollar Bird Technology
Mysuru
03.2021 - 11.2023
  • I worked as an analyst in video platforms and native marketing for two years.
  • Created reports to track campaign performance, and analyzed key metrics.
  • Managed daily communications internally and with clients.
  • Acted as a bridge between advertisers and publishers for full campaign management.
  • Hands-on experience with video platforms like Adtelligent, Cedato, Limelight, Smart Hub, Improve, and Xandr.
  • Familiarity with native marketing tools such as Anstrex, Taboola, Google AdWords, and Outbrain.

Student Consular

UESI Karnataka
Hassan
07.2019 - 07.2020
  • Successfully formed a group of approximately 35 students in college.
  • Managed and coordinated the activities of the group.
  • Provided assistance and support to students in their academic studies.
  • Created an environment conducive to spiritual growth and exploration.
  • Facilitated discussions, study groups, and workshops to enhance students' understanding and learning.
  • Contributed to the overall well-being and personal development of the students.

Education

MASTERS IN COMMERCE - Indian Taxation

TERESIAN COLLEGE
Mysuru
01.2019

Skills

  • Microsoft Office Suite
  • Chat applications
  • Market research
  • Communication skills
  • Keyword research
  • Task management
  • Digital advertising platforms
  • Content creation tools
  • Cloud services
  • Ad operations
  • Media planning
  • Problem solving
  • Campaign management

Accomplishments

  • Supporting other team
  • Making work by creative ideas
  • Pulling reports from twenty five different platform
  • Created instruction sheet
  • Proficient in ad trafficking and troubleshooting campaign settings
  • Shared knowledge and trained team Analysts to keep them up to date
  • Participated in campaign testing and ensured accurate tracking of marketing assets and affiliate links
  • Understanding of performance marketing business models (CPA, CPC, CPM, CPL)
  • Knowledgeable about reporting metrics like CTR, ROI, and revenue
  • Goal-oriented approach to meet ROI and objectives for all partners
  • Understanding of how different digital channels and departments intersect with the affiliate channel

Disclaimer

I hereby declare that the information provided in this resume is true and accurate to the best of my knowledge. I take full responsibility for the correctness of the above-mentioned particulars.

Certification

  • CM360
  • DV360
  • Prisma
  • Google Ads
  • IAS
  • LinkedIn learnings

Languages

Kannada
First Language
English
Intermediate (B1)
B1
Hindi
Beginner (A1)
A1

Timeline

Senior Associate

Annalect India
11.2023 - Current

Process Coordinator

Dollar Bird Technology
03.2021 - 11.2023

Student Consular

UESI Karnataka
07.2019 - 07.2020

MASTERS IN COMMERCE - Indian Taxation

TERESIAN COLLEGE

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