Brand Portal Development
• Led end-to-end development of Brand Dashboard, replaced Retool with a custom dashboard (15× faster load times).
• Built a fully self-serve onboarding flow, reducing brand setup time from days to less than ten minutes.
• Integrated Web Pixel & App Embed for accurate event tracking, even after Shopify domain redirection.
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Attribution Pipeline Engineering
• Improved Appsflyer attribution with IDFA/GAID, enabling deterministic multi-platform tracking.
• Designed attribution pipelines for leading e-commerce platforms; added health checks using sourcing order data.
• Reduced large catalog ingestion time from 48 hours to 3 hours by redesigning the upload strategy.
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Infrastructure & Cost Optimization (Databricks)
• Audited and migrated heavy pipelines to SQL Warehouses, reducing compute costs by 20%.
• Took full ownership of cluster tuning, deployment, and permission management.
Organizer, National Perovskite Society Meet, IIT Roorkee (2023) Member, IITR Volleyball Team (NSO)