Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
SAMYAK TRIPATHI

SAMYAK TRIPATHI

Gurugram

Summary

Strategic B2B marketer with 4 years of expertise in demand generation and account-based marketing (ABM). Proven problem solver with extensive experience in go-to-market (GTM) operations across 7+ business verticals in India, Americas, Europe, and Southeast Asia. Demonstrated ability to drive results and optimize marketing strategies in diverse markets.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Performance Marketing Specialist

DronaHQ
Gurugram, Haryana
06.2024 - Current
  • Led paid advertising campaigns on LinkedIn, Google, Meta, and Reddit, quadrupling qualified demos and doubling sales accepted leads within four quarters.
  • Scaled performance marketing initiatives across Google Search, social retargeting, lead nurturing, and account-based marketing.
  • Initiated Native Ads and Organic Social partnership experiments on YouTube.

DEMAND GENERATION CONSULTANT & CO-FOUNDER

GRUX DIGITAL
Gurugram
02.2021 - 05.2024
  • Assisted over 25 B2B SaaS teams in North America and APAC with demand generation and go to market through paid ads, lead nurturing, and organic LinkedIn strategies.
  • Developed four six-figure and one seven-figure growth marketing pipelines.
  • Over 200k+ organic impressions, 20+ podcast interviews on linkedin.

INDEPENDENT DEMAND GENERATION CONSULTANT

FRETRON
Gurugram
10.2022 - 06.2023
  • Developed marketing pipeline generating $200K through LinkedIn, webinars, and HubSpot.
  • Collaborated with sales and customer success to break-into 40 lost enterprise accounts using account-based marketing strategies.
  • Executed marketing research initiatives involving competitor interviews and online reputation analysis.

Inbound Marketer

LAPAAS
Delhi
10.2020 - 01.2021
  • Optimized SEO strategies for blog content, enhancing visibility and engagement.
  • Developed compelling content for YouTube community of 1 million subscribers, driving audience growth.

Education

BACHELORS - Computer Science

ARSD, UNIVERSITY OF DELHI
India
08-2023

Skills

  • Performance marketing
  • Data-driven marketing
  • Google, LinkedIn, Meta, Reddit, and YouTube ads
  • Lead generation with HubSpot and Salesforce
  • Account-based marketing (ABM)
  • Conversion rate optimization
  • Webinar marketing
  • Funnel optimization
  • Reporting and analytics

Certification

  • Demandbase ABM Foundations, 06/01/22
  • Terminus Account Based Strategy, 01/01/24
  • HubSpot Revenue Operations, 01/01/24

Timeline

Performance Marketing Specialist

DronaHQ
06.2024 - Current

INDEPENDENT DEMAND GENERATION CONSULTANT

FRETRON
10.2022 - 06.2023

DEMAND GENERATION CONSULTANT & CO-FOUNDER

GRUX DIGITAL
02.2021 - 05.2024

Inbound Marketer

LAPAAS
10.2020 - 01.2021

BACHELORS - Computer Science

ARSD, UNIVERSITY OF DELHI

Similar Profiles

CREATE PROFILE
SAMYAK TRIPATHI