SANAM J SHAH

Work History

Wipro

05.2022 - Current

Enhanced brand perception for Wipro's Data, Analytics and Artificial Intelligence service line, to drive demand across target customers, media, ecosystem partners and analysts
Developed and executed the marketing strategy for the service line
Enabled the design, development, and execution of an integrated marketing plan aligned to business goals
Worked with both the business and a content marketing team to produce POVs, case studies, videos, solution collateral and other types of content
Helped with the participation in industry analyst and advisor benchmark reports such as Forrester, Gartner, Everest, IDC, ISG, etc
Worked with key partners to develop and execute joint marketing plans
Collaborated with other Wipro marketing teams, including GTM, partner, brand and service line teams to advance the marketing plan and business objectives.

12.2018 - 05.2022

Won 2020's 'I am Exceptional' award, one of only four recognized
Developed a Go-to-Market strategy for co-created solution with key alliance partners such as Microsoft, SAP, Anaplan
Maximized media share in Entertainment sector via effective social/traditional campaigns
Invented marketing strategies that created substantial resonance in potential markets
Propelled new Tax Tech Solution page to top Google Search results from launch
Supervised website health for assigned mandates ensuring optimal performance
Orchestrated dynamic marketing campaigns for EY's tax technology solutions
Boosted EY's prominence in offshoring industry consulting significantly
Composed compelling case study content to showcase success stories
Spearheaded impactful marketing programs, sponsorships, and events
Managed the annual firm-wide brand initiative - EY's Hackathon.

Future Generali India Insurance FGII

12.2017 - 12.2018

Boosted overall share of voice amongst general insurance companies from 15 to 5 between July to September'18, significantly enhancing market presence
Identified and managed FGII's Corporate Social Responsibility initiatives for social impact
Enhanced stakeholder relations by introducing a monthly newsletter, fostering improvement
Managed execution of special projects like Annual Report, ensuring punctual completion
Orchestrated external and internal communication for clarity and consistency.

Adfactors PR

01.2015 - 12.2017

Won a Gold award at The India PR & Corporate Communications Awards 2016 in Financial Services for leading Aviva's Early Starters Initiative campaign
Recognized by Mahindra Finance in March 2017 for boosting subsidiary brand awareness
Supervised strategic planning, execution, and management of communication strategies for a diverse client portfolio in banking, insurance, and mutual fund sectors
Led campaigns for clients such as Citibank, Mahindra Finance, Cigna TTK, Aviva Life Insurance, Ambit Capital Private Limited
Cultivated storytelling techniques aligning messaging with company products, effectively implementing PR proposals
Spearheaded public relations strategies, driving key business objectives.

Edelman

04.2014 - 12.2014

Crafted strategic plans, key messages, press releases, and concept notes for unified messaging
Advised clients on impactful media and stakeholder outreach for improved brand visibility
Developed communication strategies enhancing relationships with internal stakeholders
Managed daily operations for healthcare leaders, ensuring smooth client activities
Orchestrated events and press conferences, offering thorough on-site assistance
Fostered and maintained robust relations with the healthcare, pharma.

Dun & Bradstreet

02.2012 - 06.2013

Fostered effective communication with Correspondents, Customers, Sales Associates internally to ensure quality and timely delivery of reports
Expedited processes significantly to reduce turnaround time for conducting analysis and assigning ratings to small and medium enterprises
Performed intricate financial analysis and crafted insightful business research reports
Compiled data efficiently from various regional offices for specific clients
Conducted thorough analysis of SMEs, assigning precise credit ratings.

Morgan Stanley Advantage Services

12.2008 - 03.2011

Analyzed the US term loan market meticulously as a key member of a pilot team
Received the prestigious Spot Award for outstanding performance, significantly strengthening Morgan Stanley's bank loan Team through substantial contributions
Scrutinized complex pricing patterns of hedge fund securities and drove significant improvements by providing recommendations to counter discrepancies
Successfully minimized risk by accurately managing reconciliation of traders' positions
Educated colleagues across various teams by presenting diverse findings concisely
Enhanced service basket by introducing 'term loan' as a new product.