Sanat Ghosh
Product Leader & Serial Entreprenuer
Bengaluru,KA
Summary
A seasoned product leader & serial entrepreneur (Co-Founded 3 startups) with more than 12+ years of experience in building multiple 0-1 products across Real Estate, HR Tech, Gaming and Mobile Payments. Have experience of delivering highly engaging, personalized and reliable products to millions of consumers in India. Currently looking for a leadership role in a fast-paced product first organization.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work History
Chief Product Officer
GetMega (E Sports, Backed By Accel, $25Mn)
Bengaluru, India
05.2019 - Current
- Leadership: Leading product (9), analytics (24) & customer support (20) org. Built all the functions from scratch, mentored function heads & designed org structure to deliver on strategic priorities.
- Culture: Set up data driven & user first product development culture, designed rituals such as monthly pulse, weekly product leadership sync, quarterly leadership OKR setting etc to keep the team members motivated and aligned in a fully remote setup.
- Learning & Development: Worked with domain experts from the industry (Ex- VP Product LinkedIn, Head of AI Candy Crush, Head of Data Products Google etc) to groom internal leaders and help them grow in their roles.
- Strategy: Formulated the product strategy to position us as a mobile platform with a large selection of games (15+), best in class customer support & differentiated features like instant withdrawals, no limits on daily withdrawals, fraud prevention system, verified profiles etc
- Monetisation: Built several revenue levers to enable product led growth. Helped us scale to $120 Mn GTV/$ 6 Mn in annual revenue run rate within 18 months of our product launch with healthy unit economics (CMR ~ 35%)
- Acquisition: Led product led growth initiatives for APK driven installs. Key initiatives include APK distribution on whatsapp, personalised referrals and free games on playstore. As a result we acquired 10 Mn+ registered users with Avg CAC <$1 in a highly competitive market.
- Retention: Took key initiatives for building Skill based matchmaking, fraud mitigation system, user level personalisation system & wait time optimisation to achieve industry leading benchmarks ~ 50% M1 retention of our players. This helped us grow our users to ~ 1Mn MAUs and time spent to 6+ hrs/week.
- Processes: Hired Agile coach to set up scrum framework for streamlined product shipping, launched in-house product monthly newsletter Stride, implemented OKRs for proper resource planning and seamless execution.
- Systems: Architected and designed a suite of internal products such as personalised deposit offers (free to paid: 7 to 12%), task-rewards (cross-sell & upsell), spotlight and leaderboard product (ARPU: Rs 1200 to Rs1800) to enable efficient growth of revenues while reducing the KPI of Reward/Revenue from 50% to 25%
- Policy: Worked closely with external stakeholders from Legal & Finance to set up user friendly product policies while meeting all compliance requirements.
CEO & Founder
FastPad (HR Tech, Backed by YC, $250K, Profitable)
San Fransisco, USA
09.2016 - 11.2018
- Fundraising: Got backing from SV based accelerator Y-Combinator and Top tier Investors from US to launch B2B SaaS product for Talent Acquisition.
- Growth: Scaled business to GMV of 10 Cr+ annually and turned company profitable within 8 months of business launch.
- Operations: Established a fully remote team by building robust culture and internal team processes to manage our teams spread across US and India.
- Sales: Worked with clients such as Big Basket, Headout, Vogo, Rapido, Nestaway and several other fast growing startups to set up their product and tech teams from scratch.
- Organic Growth: Achieved industry leading 95 % offer rollout rate. This helped us with word of mouth growth and in-bound demand from clients.
Chief Product Officer and Founder
Housing.com (Real Estate, Backed by Softbank, $120 Mn)
Mumbai, India
05.2014 - 07.2016
- Product: Launching & scaling a suite of products across categories like Rentals, Buy, PG, Serviced Apartments, Home Loans etc across all platforms Web, Android & iOS
- Strategy: Led the transformation of Real Estate industry by solving for Trust & Transparency via Verified Photos, Verified Location and Verified information.
- Leadership: Was the first person to establish product org. Led hiring, mentoring and buidling product (25), design (30) & analytics (20) functions from scratch.
- Design: Onboarded & collaborated with the acclaimed product design agencies from US & Europe to build world class user experience designs.
- Acquisition: Spearheaded launch of industry first products such as Slice View, Online Rental Agreement, Free Property Valuation tool etc to reduce our CAC.
- Monetisation: Led the teams to build several monetisation levers including subscription for brokers, ad-tech platform for developers, on-demand services for users etc thus reaching $20Mn+ annual revenue run rate.
- Processes: Streamlined product development process via organization redesign into smaller Pod’s by adopting spotify’s agile manifesto to our use case.
- Systems: Enabled our ops team to collect data at scale by leveraging mobile apps and reducing time to list a property < 1 hr. We were able to reach 1 Mn+ Verified Listings with Photos and 50+ verified data points while keeping CPL < $2 within 2 years.
- Branding: Led the re-design of our product during Brand launch ($30Mn Look Up campaign). We were able to support spike in traffic from 2 Mn to 15 Mn+ DAUs
- M&A: Drove Integrations of products post acquisition of IREF and Realty BI within the core product experience by working closely with internal & external teams.
Head of Mobile Engineering
Housing.com
Mumbai, India
03.2012 - 04.2014
- Leadership: As the first & only Mobile engineer developed Housing’s Android app from scratch. Took care of analytics, UI/UX and coding single handedly.
- Hiring: Built & scaled the entire Android and iOS team from 0 to 15 member team. Drove campus recruitment pan-india for fresher hiring in the engineering team.
- Growth: Drove the mobile app tech roadmap towards 1 Mn+ App installs within 18 months of launch by closely working with digital marketing team.
- Engineering: Worked on emerging technologies in google maps and location based services to enable robust user experience across a large set of android devices.
Education
B.Tech - Materials Science
Indian Institute of Technology
Mumbai 07.2007 - 04.2011
Accomplishments
- Received Undergraduate Research Award (2 people out of class of 80 students) during second year internship.
- Published 2 research papers in peer reviewed journals while doing internship in US during third year.
- Was awarded fully paid scholarship and grants worth ~ $20k/yr to pursue MS in Materials Science from US.
Timeline
Chief Product Officer
GetMega (E Sports, Backed By Accel, $25Mn)
05.2019 - Current
CEO & Founder
FastPad (HR Tech, Backed by YC, $250K, Profitable)
09.2016 - 11.2018
Chief Product Officer and Founder
Housing.com (Real Estate, Backed by Softbank, $120 Mn)
05.2014 - 07.2016
Head of Mobile Engineering
Housing.com
03.2012 - 04.2014
B.Tech - Materials Science
Indian Institute of Technology
07.2007 - 04.2011
Tools & Softwares
- Analytics: Have experience with Mixpanel, Amplitude, Tableau & AppsFlyer.
- A/B Testing: Hands on experience with Apptimize to run A/B tests.
- Project Management: JIRA, Confluence, Trello and Notion.
- Customer Support: Freshdesk, Intercom.
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