Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

SANATKUMAR MISHRA

Mumbai

Summary

Accomplished marketing professional with a strong track record in audience research and analytics. Expertise in developing award-winning intellectual properties and optimizing multi-platform media strategies to deliver measurable results.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Executive Vice President & National Marketing Head

Radio City (Jagran Prakashan Group)
Mumbai
06.2007 - Current
  • Established and scaled sub-brands RCSS and GPL, achieving over 35% profit margin growth in three years.
  • Launched LoveGuru app, generating over 100,000 organic downloads within three months.
  • Achieved 104% revenue target in Film & Entertainment vertical through strategic leadership.
  • Developed and executed award-winning intellectual properties, including Radio City Super Singer and Freedom Awards.
  • Managed partnerships with Mumbai Indians, ISL, Star India, Colors, and Times Network.
  • Optimized costs while achieving 18% year-over-year growth in marketing revenue.
  • Led pan-India teams across marketing, research, and operations to enhance performance.
  • Designed and implemented Brand Communication Strategy across multiple properties.

Media Director

Lowe Lintas Group
Mumbai
11.2006 - 11.2007
  • Spearheaded data-driven media strategies and campaign planning for marquee clients.
  • Developed proprietary statistical model, Predictorate, for forecasting sports viewership.
  • Contributed to Maruti Suzuki pitch win by applying strategic media frameworks.
  • Conducted integrated consumer research for ITC, including concept and advertisement tests.
  • Automated channel tracking through Xpress to enhance visibility of campaign performance.
  • Established in-house research protocols, achieving faster turnaround times and cost efficiencies.
  • Delivered insight-driven narratives for pitch decks to support business development initiatives.

Division Head – Media & Consumer Insights

IMRB International (now Kantar)
Mumbai
11.2000 - 11.2006
  • Managed India’s largest Household Consumer Panel, serving Unilever and P&G.
  • Led multi-country QOV study for Unilever across India, China, Thailand, Indonesia, and Malaysia.
  • Designed and launched RADAR, India’s first syndicated radio listenership panel.
  • Collaborated with Voice of America on South Asia business strategy modeling.
  • Developed and presented ‘Print Passion Index’ at WRRS in London.
  • Presented ‘Attention Index’ TV study at IMRB Conference in 2003.
  • Played a lead analytical role in National Readership Survey, supporting TOI and HT edition launches.
  • Created data fusion model integrating TGI with TV, press, and household data.

Education

MBA - Marketing Management

Bhartiya Vidya Bhavan
Mumbai
05-2000

Bachelor of Science - Statistics

Mumbai University
Mumbai
05-1999

Skills

  • Brand strategy and communication
  • Audience research and analytics
  • Revenue-focused campaign development
  • Content creation for media
  • Multi-platform media planning
  • Strategic partnerships and alliances

Accomplishments

    · CEO Award (MBL) – ₹2 Lakhs Cash Prize

    · Best Marketing Person of the Year – Internal Recognition

Certification

RAM, BARC, IRS, NRS, SPSS, TGI, TAM, BMRB Choices-3
Google Analytics, Meta Ads Manager, Canva, Adobe Suite

Timeline

Executive Vice President & National Marketing Head

Radio City (Jagran Prakashan Group)
06.2007 - Current

Media Director

Lowe Lintas Group
11.2006 - 11.2007

Division Head – Media & Consumer Insights

IMRB International (now Kantar)
11.2000 - 11.2006

MBA - Marketing Management

Bhartiya Vidya Bhavan

Bachelor of Science - Statistics

Mumbai University

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