Summary
Overview
Work History
Education
Skills
LANGUAGES & INTERESTS
Hobbies and Interests
Timeline
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Sanaya Banatwalla

Summary

Dynamic marketing leader with 15+ years of experience in beauty, luxury, and retail. Proven expertise in brand partnerships, trade marketing, customer engagement, and large-scale campaign management. Adept at driving revenue growth through strategic budgeting, PR, experiential marketing, and team leadership. Currently leading trade marketing for Beauty at Shoppers Stop as General Manager, building the largest beauty retail presence in India.

Overview

23
23
years of professional experience

Work History

General Manager – Marketing & Communication, Beauty

Shoppers Stop
06.2024 - Current
  • Optimized multi-crore annual marketing budgets ensuring efficient allocation and maximum ROI; introduced monetization streams by leveraging retail space through partnerships and events.
  • Built strategic alliances with global and Indian beauty brands, co-created high-impact campaigns, and strengthened visibility with effective fund utilization.
  • Designed 360 integrated campaigns across ATL, BTL, digital, and PR to drive seasonal sales uplift and loyalty; enhanced CRM programs with personalized offers, improving retention.
  • Conceptualized and executed large-scale in-store activations, beauty festivals, and outdoor events to boost footfalls and create experiential brand moments.
  • Spearheaded media, influencer, and PR strategies to strengthen Shoppers Stop Beauty's positioning; managed press and digital outreach ensuring consistent messaging.
  • Leveraged customer insights and competitive benchmarking to introduce innovative retail formats and PR models.
  • Mentored and built a high-performing marketing team with strong succession planning and cross-functional collaboration.

Deputy General Manager – PR & Corporate Communication

Baccarose Perfumes & Beauty Products
02.2022 - 05.2024
  • Led corporate and brand communications, ensuring consistent messaging across media, events, and internal channels.
  • Built and nurtured strong media and influencer relationships, securing high-quality coverage for global beauty brands.
  • Directed large-scale brand launches, masterclasses, and experiential events in collaboration with global teams.
  • Developed influencer engagement programs and digital PR strategies to amplify brand storytelling and reach.
  • Forged strategic partnerships with malls, retailers, and lifestyle platforms to enhance brand visibility.
  • Oversaw crisis communication, reputation management, and proactive media monitoring.
  • Managed PR agencies and mentored in-house teams to drive impactful campaigns and events.
  • Tracked performance through KPIs, delivering insights, competitor benchmarking, and recommendations to leadership.

PR Manager

Intercraft Trading Pvt. Ltd. (Baccarose)
01.2006 - 01.2015
  • Execute PR and media plans to support brand launches, campaigns, and retail activations.
  • Draft and distribute press releases, brand notes, and media kits in line with brand guidelines.
  • Manage media relations, ensuring consistent coverage in lifestyle, beauty, and fashion publications.
  • Coordinate press events, influencer gatherings, and product seeding activities.
  • Support influencer collaborations by identifying profiles, managing outreach, and tracking deliverables.
  • Liaise with external PR agencies, event partners, and creative vendors for timely execution.
  • Track PR coverage, share of voice, and influencer performance; prepare reports for management.
  • Assist in internal communication initiatives and brand storytelling across corporate platforms.

Sr. Executive, Corporate Communication

Cosmos Brands International Pvt. Ltd.
01.2004 - 01.2006
  • Assist in drafting press releases, media notes, and event communication under guidance of the PR Manager.
  • Coordinate with media houses for product information, image requests, and coverage follow-ups.
  • Support execution of press events, influencer engagements, and product sampling activities.
  • Maintain and update media and influencer databases for outreach campaigns.
  • Track daily media coverage and prepare reports for the PR & Communications team.
  • Assist in managing product dispatches, PR kits, and event logistics.
  • Monitor competitor PR activities and share relevant industry updates with the team.
  • Provide day-to-day administrative and coordination support to the PR Manager and DGM.

Summer Trainee, Client Servicing

J. Walter Thompson
01.2003 - 01.2003
  • Assisted the client servicing team in managing day-to-day coordination between Godrej and the agency.
  • Conducted market research and competitor analysis to support brand positioning strategies.
  • Contributed to developing advertising briefs by analyzing target audiences and consumer insights.
  • Assisted in preparing presentations, campaign reports, and client communication decks.
  • Coordinated internal team discussions across creative, media, and planning departments.
  • Supported execution of surveys and feedback collection to gauge campaign effectiveness.
  • Documented learnings and provided recommendations for improving advertising strategies.

Education

Bachelor of Mass Media (BMM) -

K.C. College
01.2004

Skills

  • Strategic Marketing & Brand Partnerships
  • Retail Marketing & Customer Engagement
  • Trade Marketing & Monetisation
  • PR, Influencer & Media Relations
  • 360 Campaign Management (ATL, BTL, Digital)
  • Team Leadership & Capability Development
  • Performance Tracking & Insights

LANGUAGES & INTERESTS

Languages: English, Hindi, Gujarati

Hobbies and Interests

Writing, Film-making, Photography, Travel, Design, Baking

Timeline

General Manager – Marketing & Communication, Beauty

Shoppers Stop
06.2024 - Current

Deputy General Manager – PR & Corporate Communication

Baccarose Perfumes & Beauty Products
02.2022 - 05.2024

PR Manager

Intercraft Trading Pvt. Ltd. (Baccarose)
01.2006 - 01.2015

Sr. Executive, Corporate Communication

Cosmos Brands International Pvt. Ltd.
01.2004 - 01.2006

Summer Trainee, Client Servicing

J. Walter Thompson
01.2003 - 01.2003

Bachelor of Mass Media (BMM) -

K.C. College

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Sanaya Banatwalla