Hi, I’m
Sanchari Chakraborty
Associate Manager
Bangalore
Summary
Results-driven and innovative leader with a proven track record in managing high-performing teams and driving operational excellence. Experienced in digital marketing, ad operations, process improvement, cross-functional collaboration, and delivering exceptional customer experiences. Seeking the Manager II, Advertiser Support position to leverage entrepreneurial mindset, leadership skills, and data-driven approach to enhance team performance and contribute to organizational success.
Overview
2024
years of professional experience
Work History
YahooBangalore
Associate Manager
1 1 - Current (24 education.years_Label & 8 education.months_Label)
Job overview
- Mentor, coach and manage a team of 12 Ad Quality specialists that leverage Yahoo’s proprietary tools and policies to improve the health of advertising ecosystem
- Accountable for overseeing all aspects of people management, encompassing recruitment, training, motivation, and active engagement in annual performance reviews
- Oversee hiring & training needs of new team members and support their development
- Establish short and long-term goals for the team by leveraging right resources and enabling them to take informed risks and ensure team is up-to-date on all ad policy, process and product changes
- Drive team performance through action plans, coaching, and employee audits, resulting in improved productivity and quality
- Drive customer-first mindset on the team and constantly raise the bar
- Conduct quarterly reviews, 1:1s for all direct reports and provide feedback as needed to improve team performance
- Accountable for quality, productivity and performance of team, drives results through action plans, employee audits, and coaching, support career growth
- Collaborate with internal and external stakeholders to address operational needs and ensure seamless processes
- Collect, analyze, and present metrics to identify process inefficiencies and defects, implementing improvement strategies
- Initiate and lead site-level process improvement and change initiatives, coordinating communication across teams and stakeholders
- Maintain expertise in Advertising products, ensuring a deep understanding to provide effective support
- Enforce ad policy & advertiser activation, upholding a high quality consumer ad experience
- Prevents bad actors from running on Y! platforms
- Proactively identifies and solves data quality issues within Yahoo ad ecosystem.
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies
- Increased employee performance and job satisfaction to strengthen retention and engagement
- Developed strategy to increase sales and drive profits
- Set and enforced performance and service standards to keep consistent, high-quality environment devoted to customer satisfaction
YahooBangalore
Account Strategist/Lead Optimization Service Specialist
01.2012 - 08.2021
Job overview
- Identified new opportunities and cultivated leads to consistently meet sales goals and increase business growth
- Balanced up to 50-60 accounts simultaneously, maintaining regular contact and professional relationships with each
- Collaborated with team members to enhance customer service experience and exceed team goals through effective client satisfaction rates
- Developed highly empathetic client relationships and earned reputation for exceeding service standard goals
- Promptly responded to inquiries and requests from prospective customers
Reduced process inconsistencies and effectively trained team members on best practices and protocols - Investigated and resolved customer inquiries and complaints quickly
- Planning and implementing digital marketing campaigns for US (NAR), UK and Southeast Asia Market
- Working with Account Directors and Account Managers to create Media plan for clients
- Optimizing campaigns on native ad platforms for maximum ROI and performance and help clients achieve their KPIs
- Communicating directly with advertisers and agencies at all levels of their organization to promote behavior that grows, spends and ensures long-term client success
- This includes daily interaction via phone and email, as well as quarterly presentations
- Participated in ad-hoc projects including development of GTM, best practices, new analytical techniques and industry-specific insights
- Responsible for people management including hiring, training, retention, motivation, overall improvement of team members
- Lead and pilot process improvement or change initiatives at org level
- Manage and coordinate change management initiatives and communication strategy across teams
- Promote and develop environment which is receptive and adaptable to business change
- Proactively learn about new Advertising products to maintain expertise and train team
- Demonstrates excellent time-management skills, prioritization and ability to work autonomously
- Expertise in Account management, Native and DSP advertising, PPC and Content Marketing
- 3 years of extensive experience in Singapore market client communication and support
- Lead teams on revenue generating projects and collaborating with stakeholders at higher level to ensure on-time completion and achieve success
- Key role in analyzing, strategizing, recommending and implementing improvements to achieve client goals
- Managed campaigns and drove revenue for Global brands like Uber, Amazon, Macy’s, TurboTax, JCPenney, Verizon, Disney, etc
- DSP and Native ad certified
- Hands on experience with Google ads, Worked on Facebook Ads as freelancer
- Drove team wide GTM projects like Gemini Playbook, modified Revenue dashboards, etc, during transitioning from Search to Native platform and helped team understand Native ad product and to generate more revenue from those pitches
- Lead SME groups and come up with opportunities for knowledge sharing
- Deliver on all critical tasks and guide the team on optimizations, incremental pitches and help new analysts scale up their Book of Business
- Quarterly visit to Singapore to present QBRs to clients like HonestBee, GoBear, StarHub.
YahooBangalore
Creative Analyst/Sr. Creative Analyst
01.2008 - 01.2012
Job overview
- Managed over 100 accounts in per month, setting up new campaigns and optimizing them to generate maximum revenue
- Worked closely in a team environment to provide development advice and implementation for advertisers, including finding new keywords, developing and/or improving ad copy, and structuring accounts
- Provide keywords for relevant searches and ensuring quality traffic to clients’ website
- Online Advertising – Wrote ad copies for clients’ websites based on client’s specifications to promote their website on Yahoo Search Engine
- Generated revenue for clients through online advertising
- Identified new opportunities for clients’ accounts proactively
- Supported leadership team with reporting, analysis, and business presentations to inform divisional strategies
- Analyzed performance metrics to identify opportunities to increase sales
- Worked for Singapore, NAR (US) and UK markets.
Marketplace – YahooBangalore
Content Editor
01.2007 - 01.2008
Job overview
- Reviewed and edited online ads to ensure relevancy and compliance with Yahoo guidelines
- US (Yahoo Search Engine) and Yahoo UK
- Leadership Responsibilities:
- Mentored new hires to help them become efficient in their work and achieve their targets
- Trained teams on various task types to ensure good quality work flows out
- Workflow management to avoid SLA misses
- Responsible for assigning and distributing tasks and act as backup for manager
- Completed thorough research into assigned topics
Macmillan India LtdBangalore
Copy Editor
08.2006 - 06.2007
Job overview
- Reviewed and edited content for correct grammar and style.
- Developed and maintained database of high-quality boilerplate copy, enabling faster service and turnaround for time-sensitive projects.
- Compiled lists of common usage and style errors to reduce number of mistakes and improve consistency in style.
- Recommended copy edits based on knowledge of target audience and internal and external style guides.
Education
Capital College
Bangalore University
M.Sc from Biotechnology
University Overview
GPA: 75%
TJohn College
Bangalore University
B.Sc from Microbiology
University Overview
GPA: 68%
Denobili School
ISC
University Overview
GPA: 67%
ICSE
Denobili School
ICSE
th
University Overview
GPA: 75%
Skills
Collaborationundefined
Accomplishments
- I have led local SME groups to modify, streamline various tools (for reporting, UI enhancements, feedback, etc) and processes as well as provide regular feedback to the project managers that are beneficial to the larger org
- Achievements
- Won the Top Performer award multiple times
- Attained the highest revenue or second highest revenue in most of the quarters and got appreciated in the Global Sales Conference
- Great client relationship
- Great and effective collaboration with all my internal partners and stakeholders
- Got bravos and appreciation from internal partners as well as clients
Strengths
- Strong understanding of search, native and DSP advertising
- Understanding the pulse of the team and getting the job done under tight deadlines
- Expert in developing best practices for campaign development, management, optimization and reporting
- Ability to solve problems and identify opportunities through critical thinking
- Creative approach to all content related assignments that results in unique and superior final products for clients
- A proven team leader who has participated in a number of creative team projects and assignments to drive team and process efficiency
- A multi-tasker who is able to handle multiple assignments in parallel under tight deadlines
- Excellent client relationship and communication
- Good Microsoft Office Suite skills (Excel, Word and PowerPoint) and Google suites
- Hands on experience in Google ads, Facebook ads
- Strong working knowledge of ad development best practices
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Account Strategist/Lead Optimization Service Specialist
Yahoo
01.2012 - 08.2021
Creative Analyst/Sr. Creative Analyst
Yahoo
01.2008 - 01.2012
Content Editor
Marketplace – Yahoo
01.2007 - 01.2008
Copy Editor
Macmillan India Ltd
08.2006 - 06.2007
Capital College Bangalore University
M.Sc from Biotechnology
04.2006
TJohn College Bangalore University
B.Sc from Microbiology
04.2004
Denobili School
ISC
04.2000
ICSE
Denobili School ICSE
th
04.1998
Associate Manager
Yahoo
1 1 - Current (24 education.years_Label & 8 education.months_Label)
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