Sanchari Sengupta
Gurugram
Summary
Results-oriented Senior Program Manager with a strong history at AIRTEL in strategic business development and program coordination. Delivered notable geographic expansion and elevated customer engagement through cross-functional leadership and precise data management. Demonstrated ability to achieve a 50X ROI for clients by integrating user experience insights with effective multitasking skills. Aiming to leverage this expertise to drive further innovation and growth in future projects.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Program Manager – App/Non-App Automation
AIRTEL
GURUGRAM
05.2023 - Current
- Led strategic planning for expansion projects, setting critical goals to align with organizational growth targets.
- Formulated value propositions and pricing strategies centered on customers through extensive user research.
- Managed and optimized the entire customer lifecycle to drive business growth.
- Created initiatives to boost user retention, driving continuous growth in customer base.
- Set success metrics for strategic programs and implemented tracking mechanisms.
- Delivered periodic, data-driven updates to senior leadership.
- Acted as the voice of customers, gathering insights and feedback to shape product roadmap and improve customer experience.
- Collaborated with stakeholders to drive product enhancements, ensuring alignment with customer needs and market demands.
- Facilitated alignment between marketing, operations, finance, legal, and other teams to scale initiatives.
- Managed interdisciplinary teams to execute strategic projects, enhancing process efficiency.
- Formulated and implemented strategies for regional geographic expansion.
- Expanded business reach in new markets, navigating legal and regulatory challenges to support sustainable growth.
Product Manager
Innovaccer Analytics pvt ltd
Noida
02.2020 - Current
- Formed a seamless connection between acquisition and marketing teams.
- Analyzed product performance to pinpoint areas of failure and success.
- Coordinated schedules for product launch.
- Analyze market trends to create sales strategies.
- Managed $2 million budget projects and achieved scheduled project goals.
- Achieved weekly targets for new client development, encompassing sales calls, client meetings, and pitches.
- Received SPOT Award for Q1 FY21 for overachieving quarterly targets.
- Develop deep, strategic C-level relationships.
Senior Account Manager
Xeno
New Delhi
03.2019 - 03.2020
- Scheduled Onsite Meetings with new and existing clients to ensure Cloud software is functional, updated, and supported
- Rebuilt Fledgling relationships with 9 key accounts to generate incremental revenue of 45 lakhs in less than 6 months
- Successfully Sold and executed a full suite of Xeno AI-powered Ml products including new company offerings
- Handled a portfolio of 40 accounts with an ARR Quota of 3 Crores
- Performed weekly software demos to prospects consisting of the entire suite of products
- Generated a Pipeline net worth 92 Lakhs working with clients like Levis, Forest essentials for an entire Fiscal year
- Fostered a robust, sustainable network of buyers for the domestic market leveraging strong listening, presentation, and closing skills to optimize sales results despite previously dominant competitor advantage
- Helping FMGC, Apparel, and restaurants to increase their ROI by 50X by giving deep insights (customer personas and their reactivity)
- Designed brand awareness campaigns for all company products
- Evaluate campaign outcomes, distills customer insights, competitive and environmental trends to refine current marketing strategies, and to develop future marketing strategies
- Worked with internal matrix partners and External vendors to develop and optimize budget resources to meet objectives and improve ROI
Inside Sales Account Manager
Lime Tray
Gurgaon
04.2018 - 03.2019
- Managed a Portfolio Count of 100 diversified clients spread across PAN India and Dubai
- Partner with various departments including field sales, marketing and operations to develop materials and systems to increase the Team’s Productivity
- Overseeing the management of Google Ad Words campaigns to deliver maximum client ROI
- Served as primary point of contact for clients for media execution, sales process, and the management
- Drove the sales of clients and increased it by 60% through SEO and SEM Strategies
- Continual SEO Development including keyword research, site optimization, and outreach campaigns
- Boosted Lead Generation for Major clients by 80% Through Social Media Platforms (Facebook, Twitter)
- Developing and managing online marketing campaigns to drive relevant traffic to client sites
- Consistently Secured new accounts by visits, closing deals, negotiations resulting in a 40% increase in three months
- Trained and managed new junior account managers as well as administrative help for the sales dept
- Prepared client budgets; reviewed all client billing and managed monthly invoices & Maintained a target 85% Clientele renewal/retention rate with an average renewal length of two years
Operations Intern
Decorazzi Paints & Coating Pvt. Ltd.
Kolkata
04.2018 - 07.2018
- Responsible for overall social media strategy for Facebook, Twitter
- Produced strong growth in social media footprint: Facebook fans increased by 50% over a period of three months
- Managed all aspects of new business development for clients, generating revenue by growing existing customer base, while prospecting, developing and introducing new services to clients, developed and implemented sales plans that provided clearly defined strategies, tactics, and time frames to maximize performance
- Monitoring data management to keep accurate product, contract, pricing, and invoicing information & Analyzed bottlenecks and optimized the document retrieved process, to improve work efficiency by 15%
- Researched, reviewed, and arranged meetings with new prospect companies and maintained a detailed weekly call log/sales report for all customer communications
Marketing Analyst
Bajaj Allianz Life
Pune
04.2017 - 06.2017
- Collaborated with HOD, Marketing, and formulated Back-linking Strategy for the upcoming targets
- Enhancing customer touch-points in BALIC
- Conducted Competitor analysis in terms of Customer service, Industry analysis to understand the barriers to adoption
- Conducted a three-stage analysis based on website, offline communications, CRM software’s and suggested necessary changes
- Devised a Tool for formulating and analyzing social media through various platforms
Education
PGP -Sales/Marketing -
IIM Raipur
04.2018
Graduation - Chemical Engg.
RGPV
04.2015
Skills
- User Experience Strategy
- Comprehensive Program Coordination
- Strategic Business Development
- Data Management Expertise
- Customer-Centric Strategy
- Effective Multitasking
- Project Management Skills
- Cross-functional leadership
- Product and Market Insights
- Geographic Expansion and Compliance
Awards
- Winner at Tata Crucible Business Quiz, 2017
- Finalist at Conundrum -Marketing Plan Event, 2017
- Finalist for SUTHERLAND case study competition, 2017
- Successfully completed UN RIO+23 Program, 2017
- Achieved first position in SPELLATHON, 2017
Languages
- English
- Hindi
- Bengali
Certification
- Green Belt: Six Sigma at KPMG
- SCM-exe Certified
- Inbound certification at HubSpot Academy
Accomplishments
Winner at the Tata Crucible Business Quiz, the flagship business b-school event conducted by the TATA Group, 2017
Finalist at Conundrum: Marketing Plan Event organized by the marketing club, Symbiosis Pune, 2017
Finalist for the Sutherland case study competition 2017 (Espirit de Corps)
Successfully completed the UN RIO+23 Program conducted by the Centre for United Nations and awarded an A grade
Achieved first position in SPELLATHON conducted at the undergraduate level
Timeline
Senior Program Manager – App/Non-App Automation
AIRTEL
05.2023 - Current
Product Manager
Innovaccer Analytics pvt ltd
02.2020 - Current
Senior Account Manager
Xeno
03.2019 - 03.2020
Inside Sales Account Manager
Lime Tray
04.2018 - 03.2019
Operations Intern
Decorazzi Paints & Coating Pvt. Ltd.
04.2018 - 07.2018
Marketing Analyst
Bajaj Allianz Life
04.2017 - 06.2017
- Green Belt: Six Sigma at KPMG
- SCM-exe Certified
- Inbound certification at HubSpot Academy
PGP -Sales/Marketing -
IIM Raipur
Graduation - Chemical Engg.
RGPV
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