Sanchari C Bhattacharya

Develop customer business through execution of best practices and insights, and develop common strategic initiatives along with trade marketing activations for RMT, HORECA, E-COM, Retail Marketing in the Eastern India market.

Achieve volume and sales targets through effective implementation of sales strategies identifying key challenges and enables; stock requirement forecasting.

Develop a mutually beneficial JBP with key customers with clearly defined KPIs and review mechanism along with supply chain management.

Achievement :

Revenue Achievement: Exceeded Sales targets by 52% during tenure contributing to overall company revenue growth.

Category Development: Developed a new category strategy that led to a 62% increase in market share in Eastern India.

Key Partnership: Established partnerships with 89 major retailers, enhancing brand distribution and visibility.

Successfully launched Premier Energy Drink in the Eastern India.

Managed a team of sales representatives, providing guidance, coaching, and training to drive performance and exceed sales goals.

Travelled through assigned territory to solicit orders from regular and prospective customers.

Collaborated with marketing teams to develop and implement promotional campaigns and sales initiatives.

Utilized strong interpersonal skills when interacting with customers at all levels of an organization.

Monitored team performance to ensure sales goals were met on a monthly basis.

Prepared sales forecasts to develop tactical plans to meet goals.

Participated in strategy development sessions aimed at improving overall organizational performance.

Evaluated market conditions, identified potential risks and developed mitigation plans accordingly.

Organized promotional events including trade shows and conferences to create brand awareness.

Resolved complex customer issues through creative solutions while maintaining a high level of customer satisfaction.

Conducted regular meetings with the sales force to discuss best practices for achieving goals.

Created and managed weekly, monthly, quarterly and yearly sales plans to exceed revenue targets.

Utilized CRM systems to track progress against goals and objectives.

Identified potential customers and developed relationships with key decision makers to drive sales growth.

Prepared budgets and approved budget expenditure.

Achievement:

• Best Sales Team of the Year 2021-22

• ‘Eagle Award’ for Secondary Sales

Develop and maintain strong relationships with key modern trade and HORECA accounts in the Eastern Region.

Identify new business opportunities and expand the company's presence in General Trade, Modern Trade Channels and HORECA.

Collaborate with marketing and supply chain teams to ensure product availability and effective promotional execution.

Monitor and analyse sales performance, market trends and competitor activities.

Implement plans to increase market share and penetration.

Develop and manage the budget for modern trade accounts to ensure optimal ROI.

Build a roadmap to leadership strategies and implement programs/ plans for the development of sales for all RMT.

Handle MTs such as Big Bazaar, Spencers,More, Arambaghs along with state based standalone counters as well as govt. samabayikas.

Achieve volume and sales target through effective implementation of sales strategies, identifying key challenges and enablers sales planning and stock requirement forecasting.

Sales Growth: Increased Sales Volume by 94% in Eastern India markets within the first quarter of implementation.

Trade Marketing Initiatives: Successfully launched a trade marketing Champaign that resulted in 100% increase in brand visibility and consumer engagement.

Provided support for customers by addressing complaints quickly and efficiently, displaying exceptional customer service skills.

Monitored team productivity and performance to support goals.

Utilized strong analytical and problem-solving skills to address operational issues.

Collaborated with staff to develop and carry out processes.

Monitored sales activities and identified opportunities for improvement, displaying keen analytical skills.

Regularise POs in weekly basis format.

Handled CPC and CPD counters of Bengal.

Achieve 120% growth on Cuticure Deo across Northern Part of India.

Awarded for the best performer in volume sales.

Developed new business and long-term account opportunities through prospecting and cold calling.

Created and maintained a customer database for tracking potential business opportunities.

Built business relationships with current and potential clients via face-to-face meetings or video conferencing to deliver opportunities.

Closed opportunities with senior-level executives and decisions makers.

Created sales presentations, conducted seminars, and participated in meetings.

Attended trade shows, conferences, seminars, and other industry events.

Provided leadership and guidance to a team of business development professionals.

Conducted presentations and product demonstrations for prospective customers.

Developed strong relationships with clients to grow business networks.

Trained new employees on company policies, procedures and work ethics.

Supervised and coordinated activities of staff to ensure compliance with established policies, procedures, and standards.

Worked closely with upper management to develop strategies for improving operational efficiency within the department.

Resolved conflicts between team members and departments.

Answered customer questions and made product recommendations according to needs.

Assisted managers with employee recruitment and interviews.

Created detailed reports summarizing daily operations, progress towards objectives, and potential areas of improvement.

Organized weekly meetings with subordinates to discuss current projects, deadlines, and any other pertinent information.

Developed and maintained strong relationships with clients to promote loyalty.

Advised customers on latest and newest beauty products upon arrival.

Utilized point-of-sale systems to process payments, returns, and exchanges quickly and accurately.

Advised customers on proper skin care techniques according to their individual skin types.

Organized promotional displays and events to promote product sales.

Provided makeup, skin care, and hair care consultations to help customers with product decisions.

Attended meetings to learn about new beauty products and trends.

Maintained inventory levels by restocking shelves and ordering new merchandise as needed.

Took inventory or examined merchandise to identify items needing reordering or replenishment.

Answered questions regarding store and merchandise.

Maintained records related to sales.