Sanchi Kala
Writer | Storyteller | Content Expert
Bangalore
Summary
I have 13+ years of experience as a writer with expertise in content management and team building. As a writer, I am identified as someone who is good at producing content that touches the masses with its simple yet strong messaging. Apart from being a dependable writer, my strength lies in building teams from scratch and cultivating a healthy, growth-oriented work environment for my team members. Being a people person, I am able to build lasting relationships with the leadership team as well as my team members. I take a keen interest in people-centric initiatives and pitch in with my skills to help build a friendly, progressive culture across the organization.
Overview
14
14
years of professional experience
2
2
Languages
Work History
Deputy Head of Content
GUS Education India, Global University Systems
Hyderabad
06.2018 - 06.2023
- Setting processes for smooth content deliveries to stakeholders.
- Planning monthly and weekly content calendars for team.
- Reviewing copies for language and factual accuracy.
- Creating article templates for writers.
- Implementing time management techniques to ensure on-time deliveries.
- Resolving editorial issues between writers and stakeholders (US/UK Clients).
- Serving as SPOC for all content-related issues.
- Identifying team’s skill gaps and closing them with appropriate training.
- Overseeing hiring process in case of vacancies in team.
- Ghostwriting on behalf of Managing Director to address organization/top execs.
- SPECIAL INITIATIVES
- Created and managed GEI Staff Stories – a section to document the human side of organization.
- Ran cooking competition across the organization and created a coffee table book - GRUB Recipes by GEI Super Chefs.
- Created G3 Club and organized fun engagement activities under it for staff on monthly basis.
- Drove learning and development initiatives for team members in the form of candid conversations and Q&A sessions with business heads. Encouraging team members to conduct KT sessions, also, inviting speakers from outside the organization to conduct sessions on niche subjects.
- Ran and managed an initiative called Orator’s Club to groom entry-level executives for public speaking.
Senior Content Writer
IDrive Software
Bangalore
09.2017 - 02.2018
- Produced web page content, pop-up messages, mailers, and video voice-over content.
- Produced and managed blog content on the website.
- Drafted meta descriptions for various web pages.
- Worked in close coordination with techies and coders to understand the front-end content requirement and delivered accordingly.
Content Manager
Zop Smart Technologies
Bangalore
01.2016 - 08.2017
- Drafted content for day-to-day mailers, app notifications, and SMS services.
- Planned and executed cross-category promotions on the website.
- Worked in close coordination with writers and designers for product descriptions and brand presentation.
- Ideated and executed content for the company’s in-house magazine - ZopLetter.
- Planned and executed offers and deals for customer retention and new customer acquisition.
- Ran interactive contests for customer engagement on Facebook & Twitter.
- Planned monthly and weekly content calendars for blog and social media updates.
- Maintained company’s Facebook fan page and Twitter feed via regular posts.
- Managed home page banners and the overall look and feel of the website.
Assistant Manager
Biz2Credit Inc
Noida
03.2014 - 10.2015
- Headed a team of five in-house writers and a suite of freelancers.
- Planned monthly and weekly content calendars in accordance with the digital marketing requirements.
- Maintained overall content hygiene on site.
- Reviewed articles produced by the team for language quality and consistency.
- Conceptualized unique ideas for e-books, mailers, ads, banners, and other promotional campaigns.
- Acted as a voice for the brand Biz2Credit across a variety of digital media channels.
Assistant Manager
Times Group, MagicBricks.com
Noida
09.2011 - 03.2014
- Produced creative content for mailers, ads, banners, and teaser campaigns.
- Conceptualized promotional campaigns for print and online media.
- Edited and seeded value inputs in raw content provided by clients.
- Delivered quality content within strict timelines to meet the set TAT.
- Coordinated with freelance writers for quality analysis and on-time delivery.
Content Writer and SEO/SMM Executive
Indiamart Intermesh Ltd
Noida
12.2009 - 09.2011
- Produced SEO-friendly articles and category-specific website content at regular intervals.
- Produced blog entries for promoting individual pages of each site.
- Coordinated with content and SEO freelancers for content production.
- Brought in traffic via social media platforms like fan pages, article marketing sites, bookmarking, etc.
- Improved the navigation structure of websites.
- Handled extensive on-site and off-site link-building activities.
- Analyzed traffic trends via Google Analytics and planned strategies accordingly.
- Optimized meta tags for improved search rankings on various search engines.
- Maintained and generated portal revenue reports as per Google AdSense.
- Improved and maintained the online reputation of brands.
Junior Copywriter
Design Associates
New Delhi
09.2009 - 11.2009
- Account Handled: Bhilwara Group (BSL Suiting)
- Independently handled content of Bhilwara group’s newsletter ‘Opinion’.
- Took brief from brand representatives and tailored content accordingly.
- Assisted in the overall layout design of newsletter.
Education
Bachelor of Journalism & Mass Communication -
Sikkim Manipal University
Diploma - Marketing, Advertising, and Public Relations
International Polytechnique for Women
Bachelor of Arts - undefined
Delhi University
Skills
Article writing
Story telling
Editing and proofreading
Strategic planning and leadership
Corporate communications
Team management
Time management and organization
Data analysis
Blogging
Timeline
Deputy Head of Content
GUS Education India, Global University Systems
06.2018 - 06.2023
Senior Content Writer
IDrive Software
09.2017 - 02.2018
Content Manager
Zop Smart Technologies
01.2016 - 08.2017
Assistant Manager
Biz2Credit Inc
03.2014 - 10.2015
Assistant Manager
Times Group, MagicBricks.com
09.2011 - 03.2014
Content Writer and SEO/SMM Executive
Indiamart Intermesh Ltd
12.2009 - 09.2011
Junior Copywriter
Design Associates
09.2009 - 11.2009
Bachelor of Journalism & Mass Communication -
Sikkim Manipal University
Diploma - Marketing, Advertising, and Public Relations
International Polytechnique for Women
Bachelor of Arts - undefined
Delhi University