Sanchi Kala
Writer | Storyteller | Content Expert
Bangalore
Summary
I have 13+ years of experience as a writer with expertise in content management and team building. As a writer, I am identified as someone who is good at producing content that touches the masses with its simple yet strong messaging. Apart from being a dependable writer, my strength lies in building teams from scratch and cultivating a healthy, growth-oriented work environment for my team members. Being a people person, I am able to build lasting relationships with the leadership team as well as my team members. I take a keen interest in people-centric initiatives and pitch in with my skills to help build a friendly, progressive culture across the organization.
Overview
14
14
years of professional experience
2
2
Languages
Work History
Deputy Head of Content
GUS Education India, Global University Systems
Hyderabad
06.2018 - 06.2023
- Setting processes for smooth content deliveries to stakeholders.
- Planning monthly and weekly content calendars for team.
- Reviewing copies for language and factual accuracy.
- Creating article templates for writers.
- Implementing time management techniques to ensure on-time deliveries.
- Resolving editorial issues between writers and stakeholders (US/UK Clients).
- Serving as SPOC for all content-related issues.
- Identifying team’s skill gaps and closing them with appropriate training.
- Overseeing hiring process in case of vacancies in team.
- Ghostwriting on behalf of Managing Director to address organization/top execs.
- SPECIAL INITIATIVES
- Created and managed GEI Staff Stories – a section to document the human side of organization.
- Ran cooking competition across the organization and created a coffee table book - GRUB Recipes by GEI Super Chefs.
- Created G3 Club and organized fun engagement activities under it for staff on monthly basis.
- Drove learning and development initiatives for team members in the form of candid conversations and Q&A sessions with business heads. Encouraging team members to conduct KT sessions, also, inviting speakers from outside the organization to conduct sessions on niche subjects.
- Ran and managed an initiative called Orator’s Club to groom entry-level executives for public speaking.
Senior Content Writer
IDrive Software
Bangalore
09.2017 - 02.2018
- Produced web page content, pop-up messages, mailers, and video voice-over content.
- Produced and managed blog content on the website.
- Drafted meta descriptions for various web pages.
- Worked in close coordination with techies and coders to understand the front-end content requirement and delivered accordingly.
Content Manager
Zop Smart Technologies
Bangalore
01.2016 - 08.2017
- Drafted content for day-to-day mailers, app notifications, and SMS services.
- Planned and executed cross-category promotions on the website.
- Worked in close coordination with writers and designers for product descriptions and brand presentation.
- Ideated and executed content for the company’s in-house magazine - ZopLetter.
- Planned and executed offers and deals for customer retention and new customer acquisition.
- Ran interactive contests for customer engagement on Facebook & Twitter.
- Planned monthly and weekly content calendars for blog and social media updates.
- Maintained company’s Facebook fan page and Twitter feed via regular posts.
- Managed home page banners and the overall look and feel of the website.
Assistant Manager
Biz2Credit Inc
Noida
03.2014 - 10.2015
- Headed a team of five in-house writers and a suite of freelancers.
- Planned monthly and weekly content calendars in accordance with the digital marketing requirements.
- Maintained overall content hygiene on site.
- Reviewed articles produced by the team for language quality and consistency.
- Conceptualized unique ideas for e-books, mailers, ads, banners, and other promotional campaigns.
- Acted as a voice for the brand Biz2Credit across a variety of digital media channels.
Assistant Manager
Times Group, MagicBricks.com
Noida
09.2011 - 03.2014
- Produced creative content for mailers, ads, banners, and teaser campaigns.
- Conceptualized promotional campaigns for print and online media.
- Edited and seeded value inputs in raw content provided by clients.
- Delivered quality content within strict timelines to meet the set TAT.
- Coordinated with freelance writers for quality analysis and on-time delivery.
Content Writer and SEO/SMM Executive
Indiamart Intermesh Ltd
Noida
12.2009 - 09.2011
- Produced SEO-friendly articles and category-specific website content at regular intervals.
- Produced blog entries for promoting individual pages of each site.
- Coordinated with content and SEO freelancers for content production.
- Brought in traffic via social media platforms like fan pages, article marketing sites, bookmarking, etc.
- Improved the navigation structure of websites.
- Handled extensive on-site and off-site link-building activities.
- Analyzed traffic trends via Google Analytics and planned strategies accordingly.
- Optimized meta tags for improved search rankings on various search engines.
- Maintained and generated portal revenue reports as per Google AdSense.
- Improved and maintained the online reputation of brands.
Junior Copywriter
Design Associates
New Delhi
09.2009 - 11.2009
- Account Handled: Bhilwara Group (BSL Suiting)
- Independently handled content of Bhilwara group’s newsletter ‘Opinion’.
- Took brief from brand representatives and tailored content accordingly.
- Assisted in the overall layout design of newsletter.
Education
Bachelor of Journalism & Mass Communication -
Sikkim Manipal University
Diploma - Marketing, Advertising, and Public Relations
International Polytechnique for Women
Bachelor of Arts - undefined
Delhi University
Skills
Article writing
undefinedTimeline
Deputy Head of Content
GUS Education India, Global University Systems
06.2018 - 06.2023
Senior Content Writer
IDrive Software
09.2017 - 02.2018
Content Manager
Zop Smart Technologies
01.2016 - 08.2017
Assistant Manager
Biz2Credit Inc
03.2014 - 10.2015
Assistant Manager
Times Group, MagicBricks.com
09.2011 - 03.2014
Content Writer and SEO/SMM Executive
Indiamart Intermesh Ltd
12.2009 - 09.2011
Junior Copywriter
Design Associates
09.2009 - 11.2009
Bachelor of Journalism & Mass Communication -
Sikkim Manipal University
Diploma - Marketing, Advertising, and Public Relations
International Polytechnique for Women
Bachelor of Arts - undefined
Delhi University
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