Sanchit Kaul
Noida
Summary
Dynamic Senior Marketing Executive with a proven track record at SPARK MINDA GROUP, specializing in leveraging data analytics and Power BI for strategic marketing and decision-making. Excelled in building strong client relationships and leading cross-functional teams to success. Expert in data management and communication, driving innovative marketing campaigns and data-driven strategies.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Marketing Executive (Corporate Planning Digitalization)
SPARK MINDA GROUP
Noida
04.2022 - Current
- Leveraged data analytics tools to track customer behavior and preferences for targeted marketing efforts.
- Provided support in the resolution of complex technical issues related to software applications and systems infrastructure.
- Collaborated with cross-functional teams such as development, quality assurance and operations to ensure successful implementation of projects.
- Collected and analyzed market research data for use in forecasting.
- Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
- Created team objectives and roles with specific goals outlined for each individual.
- Designed dashboards using reporting tools such as Tableau or Power BI to better visualize data points.
- Established and maintained CRM databases, ensuring data accuracy and compliance.
- Collaborated with marketing teams on promotional campaigns for products and services.
Executive
CARS24 PVT. LTD.
Gurgaon
01.2021 - 03.2022
- Functional Support
- Lead Generation Tool.
- Customer Experience Management.
- Delegated work to staff, setting priorities and goals.
- Conducted market research and analysis to identify potential business opportunities.
- Formed and sustained strategic relationships with clients.
- Created and maintained relationships with key stakeholders.
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
Trainee
MINDA SILCA ENGINEERING PVT LTD (SPARK MINDA GROUP)
Greater Noida
01.2020 - 01.2021
- Assistance in NPD (New Product Development).
- Conducting BTL activities.
- Support CRM for MIS (Management Information System).
- Analyzed company's expenditures and developed financial models.
- Participated in brainstorming sessions to generate ideas for marketing campaigns.
- Developed marketing campaigns to increase brand awareness.
- Worked alongside senior team members to learn related job tasks and roles.
Education
B.Tech - Mechanical Engineering
Galogotias College of Engg. & Technology
Gr. Noida07.2020
XII - CBSE
Greenway Modern School
Dilshad Garden, Delhi07.2016
X - CBSE
Greenway Modern School
Dilshad Garden, Delhi07.2014
Skills
- Communication Skills
- Integrated Marketing Campaigns
- Search Engine Optimization (SEO) tools
- Data Management Systems (DMS)
- Power BI
- Research
- Branding
- Gap analysis
- Microsoft Excel mastery
- Forecasting and planning
- Pivot tables
- BI tools expertise
- Data management
- User access control
- Troubleshooting and diagnosis
- Project coordination
- Data analysis
- Technical documentation
Languages
- English
- Hindi
Certification
Udemy - Google Digitization Certification
Coursera - Power BI
Salesforce Trail Head - Fuctional Admin
Timeline
Senior Marketing Executive (Corporate Planning Digitalization)
SPARK MINDA GROUP
04.2022 - Current
Executive
CARS24 PVT. LTD.
01.2021 - 03.2022
Trainee
MINDA SILCA ENGINEERING PVT LTD (SPARK MINDA GROUP)
01.2020 - 01.2021
B.Tech - Mechanical Engineering
Galogotias College of Engg. & Technology
XII - CBSE
Greenway Modern School
X - CBSE
Greenway Modern School
Similar Profiles
Akshay SinghAkshay Singh
Welfare Officer at Spark Minda Pvt. Ltd.Welfare Officer at Spark Minda Pvt. Ltd.
Akanksha KothawaleAkanksha Kothawale
Marketing Engineer at Spark MindaMarketing Engineer at Spark Minda
ANIKET NAGAREANIKET NAGARE
Administration and Travel Desk at Spark Minda CorporationAdministration and Travel Desk at Spark Minda Corporation