Reading blogs on Industry Practices
Sanchita Roy
SENIOR BUSINESS ANALYST
Kolkata
Summary
- A highly energetic, passionate and organized marketing professional with 16 plus years of experience in Business Analysis. Agile Framework, Sales, Marketing, HR and Training.
Overview
16
16
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Senior Business Analyst
Speridian Technologies Pvt Ltd
Benguluru
09.2021 - Current
- Elicited Pain Points from Requirement Gathering Workshops, resulting in clear project objectives and deliverables.
- Mapped Scope of Work Document points with Pain Points elicited from AS IS and TO BE sessions with client
- Mapped Scope of Work Document points with BRD Requirement Ids
- Drafted and Formalized Business Requirements Documents and Functional Design Documents
- Prepared MoMs for To Be Sessions, BRD Walkthroughs ,Data Migration Templates Discussion ,Integration Discussions and CRP Sessions with action items
- Maintained the updated RTM with updates after each Iteration
- Collaborated with cross-functional teams, ensuring a cohesive approach to business analysis.
- Implemented Agile methodologies within project teams, increasing overall adaptability and responsiveness.
- Created detailed user stories with well - defined Acceptance Criteria leading to improved functionality and user satisfaction.
- Enhanced stakeholder engagement through effective communication of complex data and insights.
- Mentored junior analysts on best practices for business analysis techniques, fostering professional growth within the team.
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
- Utilized data visualization techniques to present and explain complex data sets.
- Took track of Amendments in User Stories and Change Requests for ensuring total Requirements Coverage.
- Attended Story Refinement Sessions with Developers, QA and BA team along with Scrum Master to attach story points to user stories before onset of sprints
- Prepared Test Data for User Stories in Azure Dev Ops after following the Entity Relationship Diagram in Vertabelo
- Attended Daily Scrum Calls
- Designed test cases, executed test cases under Current Release and Regression Cycle, detected bugs/defects, retested bug fixes for a range of Modules
- Updated Test Cases based on AC changes on real time basis in Assignment List – Test Case Updates
- Regular review of Test Cases to ensure that Test Coverage with respect to Acceptance Criteria of User Stories and CRs are 100 percent included in Test Cases. When required created additional test cases to cover the 100 percent requirements.
- Regular entries in QA Velocity Metrics Excel Sheet to feed what has been covered in New Test Case Design and Test Case Execution wrt Functional Points on daily basis.
Senior Executive- Marketing Communications
Fortuna Impex Pvt Ltd
Kolkata
04.2014 - 09.2021
- Launched Face Recognition Reader Portfolio in Dealer Market in 2016 pan India
- Appointed Channel Partners for non- represented areas
- Launched SaaS Mobile App Attendance Application (based on live face recognition) in Class A cities
- Channel Management of Existing Dealers & New Dealers collating feedback on sales and prospects
- Coordinating with Sales team for daily updates
- Responsible for Weekly & Monthly Management Reporting
- Preparation of Pre-Tendering Documents and Generation of Manufacturer Authorization Certificates
- Maintaining leads and prospects in CRM and monitor the progress in Sales & Marketing Dashboards
- Circular Release on New products, features and conducting Webinars
- Release of Price List and Sales Promotions
- Coordination with Digital Marketing Agencies for Social Media Marketing on Facebook, Instagram, Twitter and YouTube
- Organizing Road Shows, Trade Fairs & Security Expos
- Remote demonstration on Cloud Based Software Solutions
- Payroll Partner Integration Lead – Collaboration with Partners and internal engineering team
Relationship Manager
Excel Consultancy Services
Kolkata
06.2013 - 03.2014
- Instrumental in bringing Revenue from giant Corporate sectors like Dabur India Ltd, Genpact, Mahindra Holidays, Anmol Feeds, Audi Kolkata
- Made new corporate alliances through cold calling and in-person client meetings. Was very effective in selling the key features of company’s employee recruitment services, and managing & nurturing the client long term relationship
- Catered to a portfolio of diverse group of clients in Automobile, FMCG, FMCD, Timeshare, Real Estate, Manufacturing, Asset Management, BPO & KPO sector
- Managed all job posting on online portals like Naukri, Times Jobs, Monster, etc.
- Conducted job fairs to develop a pool of prospective candidates. Used Professional and Social Networking Sites to identify and source candidates
HR-In-Charge
Concept Academy of Professional Studies
Kolkata
06.2012 - 05.2013
- Recruitment - Initial screening of the candidates. New hire engagement, offer letters and on -boarding
- Conducted employee orientation and facilitate new hires’ joining formalities
- Imparted Training on Educational courses to Franchise Staff personnel
- Maintenance of employee database – personal info, timesheets, leave records, etc
English & Personality Development Trainer
The Institute Of Computer Accountants (ICA)
Kolkata
12.2008 - 05.2012
- Conducted Spoken English and Personality Grooming classes
- Proficient in using Language Learning Tools like audio devices
- Hosted interview preparation sessions including mock interview, role plays and resume writing
Education
Cerificate - Digital Marketing
The Internet Marketing School
Delhi, India 03.2020 - 07.2021
Certificate - Industrial Accountant
ICA Eduskills
Kolkata, India 04.2007 - 10.2008
Bachelor of Commerce - Accounting And Finance (Honours)
Calcutta University
Kolkata, India 07.2002 - 07.2006
Skills
- Expertise in agile frameworks
- Strategic stakeholder communication
- Stakeholder requirements analysis
- Business workflow visualization
- Content marketing expertise in product videos and infographics
- Managing email marketing campaigns
- Test case design and execution
- Defect management in Azure DevOps
- Process Modelling & Workflow Designing Tool – Microsoft Visio,Lucid Chart
- Experience in Vertabelo – Data Modeler
Interests
Gardening
Making handcrafted artifacts
Timeline
Senior Business Analyst
Speridian Technologies Pvt Ltd
09.2021 - Current
Cerificate - Digital Marketing
The Internet Marketing School
03.2020 - 07.2021
Senior Executive- Marketing Communications
Fortuna Impex Pvt Ltd
04.2014 - 09.2021
Relationship Manager
Excel Consultancy Services
06.2013 - 03.2014
HR-In-Charge
Concept Academy of Professional Studies
06.2012 - 05.2013
English & Personality Development Trainer
The Institute Of Computer Accountants (ICA)
12.2008 - 05.2012
Certificate - Industrial Accountant
ICA Eduskills
04.2007 - 10.2008
Bachelor of Commerce - Accounting And Finance (Honours)
Calcutta University
07.2002 - 07.2006
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