Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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Sanchita Shrivastava

Sanchita Shrivastava

Nagpur

Summary

Strategy and result driven digital marketer with experience in building paid marketing funnels for SaaS companies. Ready to apply my skills and training to a new role with the potential to make positive contributions and continue to develop acquired skill.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Strategic Outreach Specialist

G2
Remote
12.2022 - Current
  • Manage end-to-end execution of campaign across various channels, including email, online communities, and LinkedIn ads to drive new reviews for target accounts
  • Utilize analytical skills to interpret data from various campaigns, providing actionable insights for continuous improvement.
  • Lead the planning and execution of LinkedIn campaigns, managing bidding strategies, objective structure, and continuous technical optimization.
  • Communicate effectively with cross-functional teams, ensuring alignment and collaboration across different departments for successful campaign execution.
  • Research high-value software user audiences to drive internal understanding and inform targeting of campaign
  • Generated more than 600+ reviews in the first 6 month with highest approval rate in the team with a constant CPAR below 35$.

Demand Generation Marketer

Facilio
Bangalore
04.2022 - 11.2024
  • Understand where real-estate and facilities professionals are getting their information today and build partnerships, co-marketing, and sponsorship opportunities to run lead-gen campaigns.
  • Write email campaigns to promote Facilio
  • Reach out to influencers for content promotion
  • Oversee and develop compelling content for our social media account.
  • Communicate and coordinate with the outsourced agency to overlook our LinkedIn ad account.
  • Write content for PR activities
  • Managed day-to-day operations of Google Ads Account including account setup and optimization
  • Conducted ongoing keyword research and expansion, as well as negative keyword discovery, to continually improve campaign reach and performance.
  • Created weekly reports detailing campaign progress and sent them to management for review
  • Worked with aggregator sites- Capterra, Software Advice and Get App to run our PPC and PPL campaigns
  • Worked on restructuring the campaign and ad copies, resulting in 160% increase in conversion rate
  • Created and published content for the Landing Pages for our Google Ads and aggregator sites.

Media Buying Intern

Strux Digital
Remote
05.2021 - 10.2021
  • Identified appropriate KPIs and reported key metrics from digital campaigns using Google Analytics and Facebook
  • Wrote authoritative and interesting landing page copy and Ad copy for Facebook ad
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Developed paid clients ads for use on Facebook and Instagram platforms, achieving average of 390 users at CPR of 19 INR.
  • Provided front-end landing page development for 6 clients using WordPress
  • Maintained marketing automation tools like Zapier and Pabbly to help clients complete tasks quickly and with accurate outcomes.
  • Facebook Ad Pixel Set Up & Installation.
  • Setting up custom Event set up on-site via Facebook Event Tool or GTM
  • Understanding and implementation of Webhooks, Zap and Google spreadsheets
  • Presented weekly data reports to the clients

Education

MBA, Marketing -

ITM Business School
01.2022

B.E, Electrical Engineering -

Shri Ramdeobaba College of Engineering
01.2018

Skills

  • Copywriting
  • Campaign Planning
  • Facebook & Instagram Ads
  • LinkedIn Campaigns
  • Communication Skills
  • Google Ads
  • B2B SaaS Environment Expertise
  • Paid Social Media Campaign Management
  • Communication and Collaboration Skills

Certification

  • Instagram & Facebook Marketing
  • Hubspot Content Marketing by Hubspot
  • Expert Expert, IIDE, 01/01/21
  • Hubspot, Hubspot, 01/01/20

Languages

Hindi
First Language
English
Proficient (C2)
C2

Timeline

Strategic Outreach Specialist

G2
12.2022 - Current

Demand Generation Marketer

Facilio
04.2022 - 11.2024

Media Buying Intern

Strux Digital
05.2021 - 10.2021

MBA, Marketing -

ITM Business School

B.E, Electrical Engineering -

Shri Ramdeobaba College of Engineering

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Sanchita Shrivastava