

Strategic and performance-driven QSR leader with 23+ years of experience in scaling food service brands, driving multi-unit operations, leading franchise networks, and delivering consistent P&L growth. Expert in rapid expansion, SOP-led operations, CX transformation, cost control, and team capability building. Recognised for building strong franchise ecosystems and turning under performing operations into high-performing stores.
Multi-unit leadership
QSR Operations and Franchisee development
Profit and loss management
New store openings
Expansion strategy and market growth
Standard operating procedure governance
Audit compliance and oversight
Customer experience enhancement
Supply chain and vendor management
Management information systems and analytics
Cost optimization strategies
Team leadership and development