Sandeep Ajgaonkar

Report to Managing Director. Core responsibilities include Business Development, COE Management, and Client Servicing

Key achievements:

• New retainer additions: INR 220 Lac
• Cross sell/Projects: INR 600 Lac
• Total monthly retainer managed: INR 160 Lac
• Established the Digital, Direct-to-Consumer (D2C), Digital Reputation Management (DRM) & Deep India practices

Clients under management:

• Tata Group: TCS, Tata Power, Tata Advanced Systems, Tata Consumer, Tata Trent, Tata Croma, Tata Neu
• Aditya Birla Group: Hindalco, Essel Mining, UltraTech Cement
• New economy: Nykaa, Dream 11
• Frontier Tech: E42, BCT DIgital, Aira Matrix, Fractal
• Core sector: Lafarge Holcim, CMA
• Consumer: Herbalife, Skechers
• Healthcare: Apollo, Thyrocare

Head the Consumer Healthcare (in a consulting role) for UK-based Vitabiotics, one of the UK's leading nutraceutical company. This includes managing the P&L, Marketing, and Sales functions to launch the entire product portfolio in India

• Responsible for development and execution of India marketing strategy. This includes: Positioning, Strategic narrative development, Media planning, Product launch planning, Promotion & sales
• Work closely with Manufacturing, Supply chain, Demand Planning & Finance to ensure forecast accuracy
• Develop and foster KOL and Social Media influencer relationships to drive market awareness through product advocacy, activations and clinical marketing

Report to the CEO. Lead Digital & Direct marketing for diverse TG: Doctors, Patients & Consumers; Digital Transformation for Corporate (HO) and Sales Force.

• Defined the Digital, Direct Marketing and Consumer Healthcare Digital vision for the organization aligned to business strategy
• Created a Digital & Direct Marketing COE to maintain leadership in the industry and develop superior customer value propositions
• Managed Digital, Direct Marketing strategy and campaigns for 35 Rx business units across 26 therapies and Consumer Healthcare for Revital, Volini, Suncros, Abzorb and Prohance
• Created industry-first multi-lingual digital properties for creating consumer awareness in India under the SPEAK Health branding to reach 1.4 million followers, 18 million video views, 53 million reach and 6.4 million engagements in less than 18 months
• Set-up industry-first design patented Patient Education kiosks to create disease awareness and generate epidemiology data
• Set up and managed the largest Sales Force Effectiveness initiative in Indian Pharma - rollout out of iPads and CLM + CRM solution for the sales force

• Launched India operations of Tech Target, Inc., global leaders in building digital awareness, lead generation, and lead nurture through a network of leading technology websites
• Deliver on revenue, business development, marketing, client servicing and finance operations
• Built an Asia COE for digital lead generation and marketing best practices

• Managed business development and client servicing
• Engaged in creating and managing PR and Corporate Communication campaigns for tech clients like IBM, Microsoft, Aptech, Asus, etc. through print, television & digital platforms

• Achieved five-fold growth in revenue through a mix of diversification, re-positioning and brand extension strategy
• Created the digital publishing and events business by leveraging the groups strengths in print media to create a sustainable long-term revenue stream
• Partnered with trade associations and consulting firms to create industry-leading IPs: Technology Senate CIO Conclave, Intelligent Enterprise Awards, Pharma Excellence Awards and Healthcare Excellence Awards