Sandeep Bhatia

• Developed and executed comprehensive marketing strategies and campaigns that align with the company's goals and objectives
• Streamlined the campaign process, achieving 100% automation by creating user behavior-based journeys, resulting in increased retention rates
• Collaborated with external teams to successfully launch new marketing channels, resulting in a 10% increase in customer acquisition and revenue.

• Developed marketing strategies, campaign management & crafting compelling messages across marketing channels
• Increased CRM revenue contribution from 3% to 15%
• Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
• Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.

• Identifying, analyzing, & solving problems related to the overall experience of Nykaa fashion
• Aim for holistic growth of platform and the user experience
• Worked with the tech team to introduce new marketing properties such as in-app notifications & web messages to send more personalized communication

• Responsible for end-to-end execution of push, sms and email campaigns, which includes planning, deployment and reporting of the campaigns
• Creating user segments best suited for communication
• Coordination with different growth managers, internal teams and managing promotional campaigns
• Working with tech and product team to ensure smooth operation of campaigns
• Created campaign execution process to ease the communication within internal teams
• Lead, motivated and empowered a team of high-performing digital marketing professionals.

-Core Committee Member - Crescendo- 2013- Annual Cultural Fest.

-Organizing Committee Member-2011 Aashayein (Cultural Fest for the underprivileged)

-Captain of Student Council

-Secretary - Leadership training in service