SANDEEP BS

Dynamic digital marketing professional with extensive hands-on experience in Adobe Experience Manager (AEM) tools and a proven track record of driving content management and digital marketing initiatives. My role involved:

• Website Content Production: Led day-to-day production efforts for VMware.com website content, focusing on creating new pages, maintaining existing content, and utilizing innovative delivery methods for worldwide VMware.com sites.
• Collaboration and Leadership: Collaborated with content strategists, web marketing managers, and IT teams to develop engaging web properties that deliver customer value and generate leads.
• International and Domestic Web Properties: Oversaw the development and production of international and domestic web properties, with a specific focus on product life cycle activities to meet acquisition, retention, and adoption goals.
• Project Development and Management: Worked with cross-functional teams to develop site design documents, schedules, and functional specifications, ensuring the successful delivery of web programs and initiatives.
• Product Launch and Management: Played a key role throughout the product launch process, guiding timelines, managing specification documentation, and ensuring content deliverables.
• Traffic Generation and Lead Improvement: Supported initiatives to increase site traffic and enhance lead generation, employing a strong understanding of SEO strategies.
• Content Accuracy and Relevance: Maintained regular communication with internal teams to ensure content accuracy and relevance remained at a high level.
• Course and Content Development: Collaborated with team members to manage all stages of course and content development, as well as the product release process.
• SEO and Content Tagging: Worked with web marketing managers and editorial teams to create, implement, and maintain standards around SEO and content tagging.
• Brand Guidelines Adherence: Maintained a working knowledge of brand and usability guidelines, ensuring all web properties adhered to these standards.
• Development and QA Deployment: Created, managed, and maintained the development and QA deployment process and schedules.
• Marketing Automation Tools: Leveraged marketing automation tools such as Oracle Eloqua, Salesforce, Social Studio, and Percolate to optimize digital campaigns and lead nurturing.
• Site Wellness Reporting: Produced monthly Site Wellness Reports and Activities, including Site Footprints Reports (Pages & DAM Assets) and monthly Broken Links Reports.
• Technical Proficiency: Utilized functional tools such as Adobe Experience Manager (AEM 6.5), JIRA, and Confluence.

Leveraging Team Site CMS Tools: Team Site CMS

Key Accomplishments:

• Spearheaded the implementation of the Team Site content management system, effectively managing personalized websites for global distributors.
• Conceptualized and designed configurable GoHerbalife.com extensions featuring five themes: Product, Business Opportunity, Weight Management, Sports, and Herbalife24. Oversaw the consistent maintenance of the Distributor Shop module and lead generation functionalities.
• Empowered distributors with an instant and reputable online presence by curating an array of health and nutrition resources. This included health videos, shake recipes, informative articles, essential tools such as Lean Protein Estimator and BMI calculator, cash flow calculator, product banners, success stories, testimonials, Herbalife sponsorships, and personalized content from each distributor.
• Orchestrated comprehensive online marketing efforts, crafting impactful emails for web marketing. Contributed to cultivating a branded and credible web presence updated by Herbalife. This empowered each distributor to tailor their contact information, theme, and content areas to align with their unique requirements.

Web Analyst - Expertise in Oracle Web Centre and Wordpress CMS Tools: Oracle Web Centre and Wordpress CMS

Web Site Migration Project Highlights:

Focused on the meticulous migration of Oracle's Press Release and Press Room web pages from Oracle 10g Portal Content Management System (CMS) to Oracle's Universal Content Management System, Stellent. Key project details include:

• Manual Migration: Successfully orchestrated the manual migration of web pages, utilizing MS Word as the intermediary platform for content transfer.
• HTML Formatting: Managed the transformation of HTML-format web pages from the Portal into a specially designed Word template, complete with assigned styles catering to Stellent's CSS.
• Dynamic Conversion: Utilized a dynamic converter to transition Word documents into HTML format, incorporating specific styles and formatting required for Stellent.
• Seamless Transition: Oversaw the smooth transition of the migrated pages, ensuring adherence to specified styles and formatting.
• Live Deployment: Monitored and facilitated the pages' transition to a live state, facilitating their accessibility at the URL: http://www.oracle.com/us/corporate/press/index.html

Oracle.com Web Pages and Oracle Partner Network:

• Spearheaded the preparation of content for Oracle.com web pages, contributing to the efficient maintenance of the online platform.
• Managed web site maintenance for the Oracle Partner Network, overseeing updates and enhancements to ensure optimal user experience.