Sandeep Chavan
Influencer Marketing Lead
Navi Mumbai
Summary
Influencer Marketing Lead building scalable creator programs from discovery through reporting. Drives creator sourcing, audience intelligence, celebrity negotiations, paid amplification, and ROI measurement to improve campaign performance across tech, gaming, fintech, beauty, lifestyle, and entertainment. Strengthens execution through agency relationships, vendor onboarding, and team development.
Overview
7
7
Certifications
9
9
years of professional experience
Work History
Brand Manager
Discovr AI
03.2026 - Current
- Managed influencer marketing campaigns with ₹2–3 Cr monthly budgets, overseeing planning, execution, and performance.
- Identified automation and optimisation opportunities in campaign processes to enhance efficiency and scalability.
- Identify opportunities to automate and optimize campaign processes to improve efficiency and scalability.
- Pitched and defined AI-powered features and workflows with product and development teams to align project goals.
- Build custom AI micro-apps and workflows to automate repetitive tasks and improve team productivity by 30–40%.
- Managed brand accounts and campaign operations to ensure seamless execution and effective stakeholder coordination.
- Translate business and operational requirements into practical AI workflows and automation solutions.
Sr. Account Manager
IPLIX Media
05.2025 - 01.2026
- Developed and executed end-to-end influencer strategies for 8+ retainer brands.
- Managed monthly influencer budgets exceeding $120K to maximize campaign effectiveness.
- Own end-to-end influencer strategy for 8+ retainer brands.
- Executed paid creator amplification and performance tracking to enhance campaign insights.
- Partner with legal on contracts, usage rights & brand safety.
- Hybrid
Account Manager
White Rivers Media
08.2024 - 11.2024
- As part of the influencer marketing division at White Rivers Media, I managed multiple creator-led campaigns across lifestyle, beauty, and entertainment brands.
- Focused on improving campaign efficiency and measurable outcomes through strategic initiatives.
- Integrated AI-based campaign management tools for outreach, reporting, and performance tracking, cutting manual work by 30%.
- Collaborated cross-functionally with strategy, content, and media teams to align campaign narratives with brand goals.
- Strengthened relationships with top creators and agencies, ensuring consistent communication and on-time delivery.
- Enhanced reporting precision by leveraging analytics dashboards to translate creator performance into actionable insights.
- Strengthened relationships with top creators and agencies, facilitating consistent communication and timely delivery.
- Leveraged analytics dashboards to enhance reporting precision and translate creator performance into actionable insights.
- On-site
Sr. Campaign Manager
Fame Keeda
08.2023 - 07.2024
- Oversaw influencer operations from inception to execution, ensuring alignment with campaign goals.
- Contributed to strategy development and implementation to enhance campaign effectiveness.
- Executes campaigns with utmost efficiency and effectiveness.
- Managed operational processes to ensure seamless execution and address challenges proactively.
- Possesses diverse skills including campaign tracking, team management, escalation resolution, marketing strategy development, negotiation, and budget management.
- Skilled in tracking campaign progress, managing teams, resolving escalations, and developing effective marketing strategies.
- Skilled in negotiation and budget management to maximize campaign returns.
- Committed to driving campaign success through strategic planning and adept management.
- On-site
Campaign Manager
Greenroom Now
08.2022 - 07.2023
- End-to-end Influencer marketing campaign management, ensuring seamless execution from planning to delivery.
- Oversaw client servicing activities, consistently meeting or exceeding client expectations.
- Monitoring and analyzing campaign metrics to measure success and identify areas for improvement.
- Managing campaign budgets, ensuring efficient allocation of resources and cost-effective solutions.
- Conducting market research and competitor analysis to identify opportunities and optimize campaign performance.
- Monitored and analyzed campaign metrics, identifying areas for improvement and informing future strategies.
- Overseeing client servicing activities, ensuring that client expectations were met or exceeded.
- Built and maintained strong relationships with clients, vendors, and internal stakeholders to enhance collaboration and campaign success.
- Staying up-to-date with industry trends and best practices to drive innovation and deliver impactful campaigns.
- Hybrid
Influencer marketing specialist
GetMega
05.2021 - 08.2022
- Developing influencer marketing strategies that align with the business’s goals and objectives, and selecting influencers who can help bring in users to the platform.
- Identifying and researching potential influencers to partner with, based on factors such as their audience demographics, engagement rates, and brand affinity.
- Built and maintained relationships with influencers, negotiating terms and compensation to enhance brand collaboration.
- Coordinating with influencers to develop content that aligns with the business’s brand messaging and marketing objectives.
- Conducted campaign analysis to evaluate influencer marketing success, tracking metrics such as views, downloads, signups, and deposits.
- Staying up-to-date with the latest trends and best practices in influencer marketing, and continuously refining strategies and tactics to maximize ROI.
- Planned and managed all aspects of influencer campaigns, overseeing budgets and resources to ensure cost-effective execution.
- Leading a team of 13 members and providing guidance and training to them on influencer marketing best practices and tactics.
- User Acquisition through Influencer campaigns on different platforms like YouTube, Instagram, WhatsApp, and Telegram with the help of team members.
Digital Marketing Executive
GetMega
09.2020 - 05.2021
- Conduct keyword research and analysis to identify target keywords and phrases relevant to the business and its audience.
- Develop and execute an SEO strategy that aligns with the business’s goals and objectives.
- Optimize website content, including meta tags, header tags, and on-page content, to ensure it is search engine friendly and optimized for target keywords.
- Develop link-building strategies to improve website authority and increase the number of high-quality backlinks.
- Stay up-to-date with the latest trends and best practices in SEO to ensure that the business’s SEO strategy remains effective.
- Report on key performance metrics, including organic search traffic, keyword rankings, and backlink profile, to demonstrate the ROI of SEO efforts.
- Publish informative blogs/articles on CMS for SEO activities.
- Remote
Senior Sales Executive
Honda Motorcycle & Scooter India Pvt. Ltd.
01.2018 - 02.2019
- Exceed monthly and annual sales targets consistently, showcasing dedication to excellence.
- Built and maintained strong customer relationships, enhancing buying experience through exceptional service.
- Actively generate leads through referrals, online platforms, and events, ensuring prompt follow-up.
- Conducted market research to identify and engage potential customers.
- Negotiate terms effectively, balancing company interests with customer satisfaction to secure sales.
- Possess in-depth knowledge of Honda 2-Wheeler products, effectively educating customers on features and advantages.
- Conduct market research to identify potential customers.
- Negotiated terms to secure sales while aligning company interests with customer satisfaction.
- Ensure accurate and prompt completion of paperwork, providing regular reports on sales activities.
- Actively pursue continuous training for self-improvement and contribute to the development of training programs for new team members.
- On-site
Education
Postgraduate Degree - Marketing
Welingkar Institute of Management
01-2022
Bachelor's degree - Marketing/Marketing Management, General
University of Mumbai
01-2019
Skills
- Brand strategy
- Campaign planning
- Performance marketing
- Market research
- Marketing analytics
- Content strategy
- Influencer marketing
- Creator sourcing
- Creator relationship management
- Budget management
- Contract negotiation
- Campaign reporting
Certification
be10X
Timeline
Brand Manager
Discovr AI
03.2026 - Current
Sr. Account Manager
IPLIX Media
05.2025 - 01.2026
Account Manager
White Rivers Media
08.2024 - 11.2024
Sr. Campaign Manager
Fame Keeda
08.2023 - 07.2024
Campaign Manager
Greenroom Now
08.2022 - 07.2023
Influencer marketing specialist
GetMega
05.2021 - 08.2022
Digital Marketing Executive
GetMega
09.2020 - 05.2021
Senior Sales Executive
Honda Motorcycle & Scooter India Pvt. Ltd.
01.2018 - 02.2019
Bachelor's degree - Marketing/Marketing Management, General
University of Mumbai
Postgraduate Degree - Marketing
Welingkar Institute of Management