Summary
Overview
Work History
Education
Skills
Accomplishments
Awards
Languages
Timeline
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Sandeep Dogra

Summary

Proven leader in sales and marketing, adept at driving market penetration and revenue growth for brands like Havells India Ltd. Expert in expanding dealer networks and fostering team collaboration. Achieved a 60% market share increase with ARK, demonstrating exceptional team leadership and marketing strategy execution skills.

Overview

28
28
years of professional experience

Work History

Zonal Head – Sales & Marketing

Jupiter Aqua Lines Ltd.
Bangalore
11.2021 - 11.2024
  • Manage operations across Southern states and Goa, consistently driving revenue growth and strengthening brand presence for JAL, NOBERO, and JALAJ
  • Lead a team of 16, including 6 State Heads and Sales Executives, aligning them with corporate goals to ensure success
  • Successfully expand dealer and distributor networks while implementing innovative marketing strategies for all three brands
  • Oversee credit collection processes, ensuring low outstanding dues and maintaining financial health

Zonal Head – Sales & Marketing

Tropical Industries International Pvt. Ltd.
Bangalore
07.2016 - 10.2021
  • Spearheaded the launch of VINK faucets in Southern states, establishing a robust dealer and distributor network within 9 months
  • Strengthened the presence of Neelkanth kitchen sinks, driving increased market share and fostering high levels of customer retention
  • Managed a high-performing team of 12, including 5 State Heads and Sales Executives, achieving exponential sales growth
  • Developed and implemented targeted marketing strategies to enhance VINK faucets’ competitive position and Neelkanth kitchen sinks’ brand loyalty

Assistant General Manager – Branch Head, Punjab

Havells India Ltd.
Ludhiana
01.2013 - 01.2016

Senior Manager – Product Head, Switches & Wires

Havells India Ltd.
Chandigarh
01.2010 - 01.2013

Manager – Sales

Havells India Ltd.
Noida
01.2007 - 01.2010
  • Directed operations for the Punjab branch, achieving an impressive revenue growth from ₹240 Cr to ₹350 Cr annually
  • Managed a large team of 110 members across various departments, ensuring streamlined operations and consistent growth
  • Led the Switches and Wires vertical for Punjab, driving sales from ₹25 Cr to ₹75 Cr within two years
  • Played a key role in expanding the dealer network, strengthening customer relationships, and enhancing Havells’ brand positioning in Northern India

Zonal Sales Manager – South East

Crystal Sanitary Fittings Pvt. Ltd.
Hyderabad
01.1997 - 01.2007
  • Managed dealership operations across Andhra Pradesh (including Telangana) and Orissa for the brand ARK, significantly expanding market share with 60% growth in the first year, increasing sales from ₹6 Cr to ₹10 Cr annually
  • Led the sales operations, consistently exceeding targets and earning recognition with annual sales achievement awards
  • From 2003 to 2007, managed a team of 2 State Heads, overseeing their performance across the regions

Education

Bachelor of Arts (B.A.) -

01.1997

Skills

  • Team Leadership
  • Large-Scale Operations
  • Regional Sales Management
  • Collections Management
  • Dealer Network Expansion
  • Distributor Network Expansion
  • Brand Launch
  • Market Penetration
  • Multi-Product Vertical Management
  • Competitor Analysis
  • Business Intelligence
  • Marketing Strategy Development
  • Marketing Strategy Execution
  • Customer Retention
  • Escalation Management
  • Customer focus
  • Team management
  • Motivational leadership
  • Innovation skills
  • Sales and promotions
  • Marketing strategies
  • Bargaining Strategies
  • Teamwork
  • Friendly and helpful
  • Team leadership
  • Sales goals achievement
  • Relationship building
  • Market research

Accomplishments

  • Successfully launched VINK faucets in Southern states, establishing a dealer network within 9 months.
  • Enhanced the market presence of Neelkanth kitchen sinks, increasing market share and customer retention.
  • Boosted sales by over ₹100 Cr at the Havells Ludhiana branch, managing a team of 110 members.
  • Increased regional sales from ₹6 Cr to ₹10 Cr within two years at Jupiter Aqua Lines Ltd.

Awards

  • Jupiter Aqua Lines Ltd. (JAL, NOBERO & JALAJ)
  • Best Advertisement Award (2022-23)
  • Highest Growth Award (2023-24)
  • Appreciation Award for Creativity from the Directors (02/01/23)
  • Tropical Industries International Pvt. Ltd. (TIIPL), Received Double Increment in the first year as an award for exceptional performance.
  • Havells India Ltd.
  • Award for Excellence in Sales Performance for achieving over 100% of the set sales targets (2014).
  • Outstanding Leadership Award for driving significant revenue growth in the Punjab branch (2015).
  • Best Regional Sales Manager Award for outstanding contribution to sales growth in Northern India (2010).
  • Tour to Thailand (2009)
  • Tour to Dubai (2011)
  • Tour to Europe (2013)
  • Tour to Macao (2015)
  • ARK (Crystal Sanitary Fittings Pvt. Ltd.), ARK Achievement Awards for consistently achieving 100% sales targets every year from 2001 to 2007.

Languages

  • English
  • Hindi
  • Punjabi
  • Telugu (Basic)
  • Kannada (Basic)

Timeline

Zonal Head – Sales & Marketing

Jupiter Aqua Lines Ltd.
11.2021 - 11.2024

Zonal Head – Sales & Marketing

Tropical Industries International Pvt. Ltd.
07.2016 - 10.2021

Assistant General Manager – Branch Head, Punjab

Havells India Ltd.
01.2013 - 01.2016

Senior Manager – Product Head, Switches & Wires

Havells India Ltd.
01.2010 - 01.2013

Manager – Sales

Havells India Ltd.
01.2007 - 01.2010

Zonal Sales Manager – South East

Crystal Sanitary Fittings Pvt. Ltd.
01.1997 - 01.2007

Bachelor of Arts (B.A.) -

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Sandeep Dogra