Sandeep Lakshyakar

• Strategic Leadership: Orchestrated comprehensive sales operations in Central Gujarat with a high-performing team, overseeing territory assignments and managing 3 ASMs and 3 BDEs to drive sales efficiency and maximize market penetration.
• Market Analysis & Strategy: Analyzed market trends and competitor landscapes to identify growth opportunities, adapt sales strategies, and align product offerings with customer preferences for sustained business expansion.
• Relationship Building: Cultivated robust relationships with current and potential customers, addressing their needs by aligning company products with solutions, ensuring customer satisfaction, and fostering long-term loyalty.
• Business Expansion: Proactively sought and capitalized on new business prospects, expanding company's customer base within designated territory, thereby bolstering market presence and revenue streams.
• Performance Evaluation & Collaboration: Tracked sales metrics, generated comprehensive reports for management insights, and collaborated seamlessly with internal teams, fostering coordination among marketing, customer service, and production for efficient product delivery. Also provided training and mentorship to enhance sales representatives' skills and product knowledge for optimized performance.

• Strategic Leadership: Directed a team of 12 sales officers, achieving a notable 20% revenue surge in Private Label territory within 12 months, emphasizing sustained growth through effective guidance and leadership.
• Territorial Expertise: Managed sales operations across urban and rural Bhopal, spanning Sehore, Vidisha, Raisen, Narmadapuram, and Harda districts, leveraging insights to optimize sales strategies in diverse areas.
• Platform Adoption Strategy: Devised and implemented a comprehensive strategy for a sales-enhancing platform, elevating usage by 30% within territory, driving revenue growth and operational efficiency.
• Distribution Network Enhancement: Strategically reviewed distributor coverage, implementing measures that bolstered distribution network, resulting in increased market penetration and heightened product visibility across region.
• Sales Training & Strategy Development: Mentored sales employees, refining their presentation, negotiation, and customer service skills, thereby boosting sales effectiveness and elevating customer satisfaction levels. Conducted regular market analysis visits, identifying opportunities, and crafting competitive responses while formulating key sales strategies.
• Financial Planning & Revenue Maximization: Budgeted and forecasted sales, crafted collection plans ensuring timely payments, and optimized revenue opportunities, contributing to sustained financial health and growth. Established and maintained 500 accounts, expanding territory by 75 Lakh Per Month.

• Territorial Management & Revenue Growth: Oversaw Gujarat territories, including South Gujarat, Surat, Vadodara Rural, and Ahmedabad areas, driving increased sales revenue and market share growth through strategic management and targeted sales initiatives.
• Team Leadership & Retail Focus: Directed a 45-member team, emphasizing retail and Self Service Outlet (SSO) sales growth, ensuring monthly brand assortment, availability, and optimal placement to meet sales targets.
• Distributor Management & Stock Optimization: Managed distributor relationships, maintained stock availability, and ensured timely deliveries, optimizing Return on Investment (ROI) while implementing FIFO (First In, First Out) methods for efficient stock rotation.
• Primary Planning & Claim Management: Orchestrated primary planning and expedited claim resolution, optimizing manpower for effective issue resolution, ensuring timely resolutions, and smooth operations.
• Sales Strategy & Expansion: Employed effective sales strategies, exceeding targets, and fostering market leadership. Tracked key retail outlets, utilizing the PASSION approach (Planning, Approach, Store Check, Sell & Secure, In-store merchandising, Outstanding collection, Newness) to efficiently cover the retail universe. Additionally, expanded retail coverage quarterly by identifying opportunities, appointing new distributors, and providing staff training.

• Distribution Network Excellence: Developed and maintained robust primary and secondary distribution networks, consistently surpassing annual sales targets through strategic network enhancement and efficient operations.
• Retail Relationship Building: Fostered strong ties with small appliance stores, electrical outlets, and diverse retail channels, ensuring comprehensive market coverage and sustained business growth.
• Pricing Management & Financial Coordination: Implemented and supervised pricing control, collaborated with accounting for prompt payments, and managed credit risks, ensuring financial stability and profitability.
• Service Quality Assurance: Ensured quality services across all distribution channels, collaborating with service team to deliver exceptional service and gather valuable customer feedback for continuous improvement.
• Strategic Reporting & Review: Compiled and presented comprehensive monthly reports to heads of sales, service, and marketing, highlighting activities, risks, opportunities, and competitive insights. Actively participated in monthly/quarterly reviews with senior and regional sales managers, contributing to strategic discussions and improvement strategies.

• Channel Optimization & Growth Identification: Ensured consistent product availability across channels, identifying growth opportunities crucial for business expansion and market penetration.
• Target-Driven Business Planning: Strategized and met monthly/yearly targets to drive business growth, emphasizing planning and execution for sustained success.
• Trade Relationship Strengthening: Built and enriched enduring trade relationships, fostering sustainability and long-term viability for the business.
• Activation Programs & Brand Visibility: Developed and executed activation and merchandising programs, enhancing brand visibility and boosting sales through effective trade and consumer engagement strategies.
• Operational Oversight & Distributor Management: Managed operational programs, ensured distributor compliance, efficient deliveries, timely payments, and optimized expenditure. Additionally, supervised the secondary sales force for compliance, training, performance evaluation, and effective communication while setting and ensuring targets for distributors to maximize sales and market share.

GPA: 65%

• Completed professional development in Sales
• Board Member of Project Tough

GPA: 59%

• Awarded Quiz Competition
• Member of Prathvi House

GPA: 60%