Sandeep Mane

From April 2018 onwards Handling: Cardiac-Diabetic range of important products

Brands: Damita/M (Dapagliflozin combination) 12 Cr, Macsart Range (Telmisartan combinations) 35 Cr, Sacuhart (ARNI) 1.5 Cr, Moxovas (Moxonidine) 43 Cr, Linamac range (Linagliptin combinations) 1.7 Cr

Total Portfolio Size: 93 crore annually

Previously handled brands: Amlovas Range (Amlovas combinations) 37 Cr and Rozustat Range

(Rosuvastatin combination) 26 Cr

Total Portfolio Size: 63 crore annually

• Creating marketing strategies and plans for brands in the cardio-diabetic area in order to grow and maintain market share.
• Analyze the gaps in performance and product portfolio and design strategies accordingly.
• Hold a meeting to assess the strategy's implementation and to provide an update on the brands' next marketing plans. ·
• Brand design and conception via marketing promotion, campaigns, and tactics.
• Ensure brand growth by making the best use of existing resources and preserving the brand's E/S ratio.
• Conduct CMEs, Diabetes camps, HF Summit, monthly review meetings, fieldwork, Cycle meeting etc.
• Implemented packaging innovation so that it can help in prescription adherence, ease of identification, assurance of quality and patient education
• Conducted World Hypertension Day with a radio program, World Diabetes Day with doctor personalized microsites, and World Heart Day with digital posters/radio programs.
• Manage National conferences.
• Work in coordination with pharmacovigilance, R&D, CNF distribution, dispatch, sales, admin, Legal and the medical affairs team.
• Regular follow-up with Senior & Frontline Management team to complete the assigned task

• An employee of Macleods Pharmaceuticals Ltd, Cardio-Diabetic (ProcareAHT) division. Played an important role in the launch of the new division, ProcareHD.
• Marketed brands like Acenomac, Anti-Thyrox, and Rozustat.
• Conducted CMEs on Acenocoumarol
• Handled sample/print dispatch, cycle meeting, training, ORG data, RX IMS data, & internal data.
• Managed Thyroid camps (SRL)
• Managed Diabetes camp for Geminor M (Abbott Freestyle)
• Managed National conference like CAD, ESICON, RSSDI, CSICON, APICON along with team

• Designing marketing strategies for the brands allocated within the cardio-diabetic segment Amlovas/AT/H, Mylamin G/GN, Maczeal, Voglimac/MF to increase & retain the market share and prescription for the brands and follow up for the same with the field force.
• Analyze the ORG & RX IMS data and internal sales performance and plan the strategies accordingly.
• Conducting a cycle meeting to analyze the implementation of the strategy and to brief about the upcoming marketing plans for the brands.
• Designing & conceptualizing the brands through visual aids, LBLs, reminder cards, & other marketing promotional campaigns & strategies.
• Review and analyze product portfolio gaps, identify the right-fit product with a focus on incremental market share, sales, and profits.
• Preparation of brand plan, as well as assistance in brand plan of major focused brands in terms of growth, to increase the market share and rank of the brand.
• Ensure the brand's growth by maximizing the utilization of the available resources & maintaining the E/S ratio of the brand.
• Managing brand files (updating, tracking, analyzing, and acting on them).

• Gained valuable insight into doctors preferences by conducting surveys.
• Aligned activities with strategic plans in targeting key audiences.
• Created and managed campaigns to increase brand engagement.

• Worked on a few products in terms of activities & campaigns to increase the market share for particular brands in the cardio-diabetic segment - Rolip, Telmivas, Glimtide and Amlo.
• Executed all marketing campaigns & strategies in coordination with field managers.
• Prepared promotional inputs.
• Designed & conceptualized folder inserts for the brands.
• Conducted training for newly joined and refresher programs for field force.
• Analyzed brand perception of both internal & external customers during fieldwork.
• Addressed doctor’s product-related queries personally and electronically.
• Analysis of the ORG IMS and SMSRC data to understand the market growth, brand position, and the prescription habit of the customers.
• Managed Lipid camp (Thyrocare)

Planning a territory, determining a specific group of target customers, and putting the company's marketing tactics into practice and adhering to them. To promote pharmaceutical products to physicians, pharmacists, and stockists, and to market antibiotics, cough syrup, antispasmodics, antiulcers, NSAIDs, steroids, antivirals, V&M, and antiemetics. Weekly stock monitoring was necessary to ensure that pharmacists have enough inventory to meet demand and sales goals.