Sandeep Prabhudesai
Bangalore
Summary
Results-driven digital marketing professional with 16+ years of experience in driving business growth through product development, digital marketing planning, execution, optimization, and marketing analytics.
Overview
17
17
years of professional experience
Work History
Chief Business Officer
Credvest India Pvt Ltd
06.2024 - 11.2024
- Developed and implemented a non-convertible debenture (NCD) product for early-stage real estate funding, specifically targeting land acquisition.
- Established a comprehensive online platform www.parkingcapital.in to facilitate NCD investments, ensuring full compliance with relevant investment regulations.
- Built and led a dedicated team of 8 people to oversee sales, marketing, and compliance aspects of the product.
- Raised INR4 Crs within first month from retail investors for Primary Subscription NCD Issue.
AVP - Digital Marketing
BHIVE Group
02.2022 - 05.2024
- Driven 15X AUM growth from 15Crs to 250+Crs by creating awareness through Digital Marketing of niche Investment Category like Alternative Investments into Business Financing & Fractional Real Estate
- Developed and implemented a comprehensive digital marketing strategy that contributed to increase in revenue by 75%
- Utilized data analysis and customer journey mapping to optimize campaign performance, drive conversions & increased LTV
- Worked on the production of high-quality content, including blog posts, sales decks, and video content, to drive traffic and engagement
- Empowered marketing team to deliver best-in-class creative campaign development and brand engagement.
- Trained and guided marketing team to maintain high productivity and performance metrics on various aspects like Content Creation, Copy Writing & Campaign setups, Data Analytics & Budget Optimisations.
Digital Marketing Consultant
Independent
08.2021 - 01.2022
- Worked with an early stage start-ups with their JTM strategies
- Building VC Pitch decks for Seed Funding Rounds
- Built & Executed end to end Performance Marketing Strategy for 25 Years old Mattress brand by creating their Digital Presence, implementing complete ECHM channel & contributing 15% sales through Digital Mediums.
GM - Digital Marketing
Madison Communications Pvt Ltd
10.2017 - 01.2022
- Leading Digital Marketing & Marketing Analytics helping all Madison Clients during setting up annual plans by identifying right Marketing (PI through building Media Mix Models to set up media weights by market, Ideal TV, Print, Radio and Digital Media Mix )Planning & Execution
- Worked on Market Mix Modeling (MMM) to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics for Brands like Airtel, Domino6s, Marico, Asian Paints, ITC Personal Care & Tata Tea.
Business Director
Essence GroupM India Pvt Ltd
10.2019 - 09.2017
- Leading Digital Marketing team for largest E-CHM brand Flipkart handled Marketing Spends of 'INR70 Crs annually
- Strategy & Planning of Digital Marketing to increase awareness for Category focused campaigns of Flipkart
- Led Flipkart's first Digital only Sale event BIJ 10 Sale which delivered equal impact like Big Billion Day Sale
- Led team of 12 Digital Marketing Specialists.
Sr. Marketing Analyst & Digital Marketing Manager
Madison Communications Pvt Ltd
09.2011 - 08.2017
- Performed robust market, competitor research and 'build digital media strategy & execution of media plans
- Measured efficiency and effectiveness of campaign advertising spend to inform future projects
- Utilized data-driven insights to optimize sales funnel and campaign spend
- Automated complete Media Mix Modeling framework in R-Programming to reduce Model building process of 8 hours to 40 Minutes.
Data Scientist
Meritus Analytics/Gain Theory
06.2010 - 09.2011
- During early days of Digital Marketing days built data-driven decision-making models by creating a robust data repository and interactive dashboard.
- Leveraged data analytics to optimize media efficiency, identify trends, and implement corrective actions.
- Led a team of data scientists to develop predictive analytics models and simulators to forecast marketing ROI.
Knowledge Management Team
Reliance Communications
03.2008 - 05.2010
PHP Developer
Entrust Technologies
06.2009 - 03.2008
Education
B.SC - Comp Science
Pune University
07.2005
Skills
- Product Development
- Team Management
- Sales & Marketing
- Social Media Marketing
- SEM/SEO
- Programmatic Advertising
- Affiliate Marketing
- Media Planning/Buying
- Marketing Analytics
Languages
English
Hindi
Marathi
Hobbies and Interests
- Wildlife Photography
- Bird Watching
References
References available upon request
Timeline
Chief Business Officer
Credvest India Pvt Ltd
06.2024 - 11.2024
AVP - Digital Marketing
BHIVE Group
02.2022 - 05.2024
Digital Marketing Consultant
Independent
08.2021 - 01.2022
Business Director
Essence GroupM India Pvt Ltd
10.2019 - 09.2017
GM - Digital Marketing
Madison Communications Pvt Ltd
10.2017 - 01.2022
Sr. Marketing Analyst & Digital Marketing Manager
Madison Communications Pvt Ltd
09.2011 - 08.2017
Data Scientist
Meritus Analytics/Gain Theory
06.2010 - 09.2011
PHP Developer
Entrust Technologies
06.2009 - 03.2008
Knowledge Management Team
Reliance Communications
03.2008 - 05.2010
B.SC - Comp Science
Pune University
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