Sandeep Pratap Singh
Prayagraj
Summary
SEO specialist with 12+ years' experience in driving organic traffic, technical SEO, on-page optimization, and content strategy. Proficient in tools like GA4, SEMrush, Ahrefs, and Screaming Frog. Industry experience spans Defence, e-learning, gaming, e-commerce, healthcare, and SaaS. Strong knowledge of HTML, CSS, JavaScript, and understanding of Google & Facebook Ads.
Overview
13
13
years of professional experience
1
1
Certification
Work History
SEO Manager
Major Kalshi Classes
02.2025 - Current
- Boosted user engagement and conversion rates by implementing strategic UX and conversion rate optimization (CRO) techniques.
- Led comprehensive website audits, resolving performance, layout, and functionality issues to enhance user experience.
- Executed structured data markup, improving SERP visibility and click-through rates.
- Implemented event tracking through Google Tag Manager to capture user interactions.
- Implemented advanced keyword research, identifying high-value opportunities that boosted rankings for competitive terms by 20%.
- Collaborated with content teams to optimize website content-including landing pages, blog, and news posts.
- Collaborated with cross-functional teams to resolve responsive design issues, implement technical SEO enhancements, and address website bugs.
- Developed and implemented strategies for Google My Business.
- Generate leads through GMB.
- Developed and implemented strategies for YouTube SEO & App Store Optimization to enhance visibility and organic growth across platforms.
- Leading and supervising a team of SEO executives and content writers.
Senior SEO Manager
Medicover Hospitals
01.2024 - 10.2024
- Strategically developed and implemented backlink strategies, leveraging competitor analysis and guest posting, resulting in a 50% increase in organic traffic.
- Developing strategies to address session drop pages.
- Executed structured data markup, improving SERP visibility and click-through rates.
- Implemented advanced keyword research, identifying high-value opportunities that boosted rankings for competitive terms by 50%.
SEO Team Lead
UniAthena
04.2022 - 01.2024
- Developed and executed SEO strategies that drove rapid growth, doubling organic traffic within a year.
- Conducted comprehensive SEO audits to support data-driven optimization.
- Enhanced landing page and content optimization to improve user engagement.
- Implemented structured data markup for better search engine visibility.
- Collaborated with the content team on SEO-focused content strategies.
- Managed on-page and off-page SEO, optimizing robots.txt, XML sitemaps, and canonical links.
- Led keyword research and external link optimization, contributing to improved website visibility.
- Monitor and disavow harmful links.
- GMB optimization, collect and respond to reviews, competitor research, create google posts.
- Implemented international SEO initiatives.
Sr. SEO Executive
Era University
04.2020 - 04.2022
- Implemented backlink strategies, and contributed to SEO-optimized content.
- Improved keyword rankings, achieving a 25% boost in organic traffic.
- Implemented schema markup for rich snippets, increasing click-through rates.
- Performed user behaviour analysis to optimize user experience.
- Conducted regular SEO health checks and technical audits.
- Managed International SEO initiatives.
- Enhanced Wikipedia content by updating relevant links.
Sr. SEO Executive
Baazi Networks Pvt Ltd
03.2018 - 04.2020
- Managed SEO for gaming platforms, conducted keyword research, and optimized content, leading to a 40% increase in organic traffic.
- Implemented mobile-responsive designs to improve user experience.
- Collaborate with web developers and marketing team for site’s SEO friendly health and SEO strategy.
- Conducted competitor analysis to identify growth opportunities.
Sr. SEO Executive
Logik Park Technologies
01.2016 - 03.2018
- Conducted SEO audits, executed backlink strategies, and researched top keywords, leading to a 35% rise in organic traffic.
- Implemented AMP pages to improve mobile loading speeds.
- Developed and executed content marketing strategies.
- Collaborated with development teams to implement SEO best practices.
SEO Executive
GA Technocare Technology Pvt Ltd
01.2014 - 12.2015
- Monitored website architecture, conducted keyword research, and resolved crawl issues.
- Implemented on-page optimization techniques, increasing organic traffic.
- Conducted comprehensive website audits.
SEO Executive
SEO India Higherup
01.2013 - 12.2013
- Conducted technical monitoring, optimized on-page criteria, and removed low-quality links, achieving a 50% increase in organic traffic.
- Implemented canonical tags for duplicate content management.
- Collaborated with editorial and marketing teams to drive SEO in content creation.
Education
MCA -
Rajiv Gandhi Proudyogiki Vishwavidyalaya
Bhopal, MP01.2012
DCA - undefined
Sterlite Foundation
Patna, Bihar01.2007
BSC - Math
Magadh University
Gaya, Bihar01.2005
Higher Secondary (10+2) - undefined
Board of Intermediate Education
Patna, Bihar01.2001
Secondary School (10th) - undefined
Bihar School Examination Board
Patna, Bihar01.1999
Skills
- Database Management: MS SQL Server, Oracle 10g
- Technology Expertise: ASPNET, PHP
Accomplishments
- Awarded Best Employee of the Month at PokerBaazi.
- Recognized as Best Employee of the Year at GA Technocare Technology Pvt Ltd
Certification
- Competitive Analysis and Keyword Research - SEMrush Academy
- Technical SEO - SEMrush Academy
- SEMrush SEO Toolkit - SEMrush Academy
- SEMrush Site Audit - SEMrush Academy
- Google Analytics Certification-Skillshop
Timeline
SEO Manager
Major Kalshi Classes
02.2025 - Current
Senior SEO Manager
Medicover Hospitals
01.2024 - 10.2024
SEO Team Lead
UniAthena
04.2022 - 01.2024
Sr. SEO Executive
Era University
04.2020 - 04.2022
Sr. SEO Executive
Baazi Networks Pvt Ltd
03.2018 - 04.2020
Sr. SEO Executive
Logik Park Technologies
01.2016 - 03.2018
SEO Executive
GA Technocare Technology Pvt Ltd
01.2014 - 12.2015
SEO Executive
SEO India Higherup
01.2013 - 12.2013
DCA - undefined
Sterlite Foundation
BSC - Math
Magadh University
Higher Secondary (10+2) - undefined
Board of Intermediate Education
Secondary School (10th) - undefined
Bihar School Examination Board
MCA -
Rajiv Gandhi Proudyogiki Vishwavidyalaya
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