Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
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Sandeep Pratap Singh

Sandeep Pratap Singh

Prayagraj

Summary

SEO specialist with 12+ years' experience in driving organic traffic, technical SEO, on-page optimization, and content strategy. Proficient in tools like GA4, SEMrush, Ahrefs, and Screaming Frog. Industry experience spans Defence, e-learning, gaming, e-commerce, healthcare, and SaaS. Strong knowledge of HTML, CSS, JavaScript, and understanding of Google & Facebook Ads.


Overview

13
13
years of professional experience
1
1
Certification

Work History

SEO Manager

Major Kalshi Classes
02.2025 - Current
  • Boosted user engagement and conversion rates by implementing strategic UX and conversion rate optimization (CRO) techniques.
  • Led comprehensive website audits, resolving performance, layout, and functionality issues to enhance user experience.
  • Executed structured data markup, improving SERP visibility and click-through rates.
  • Implemented event tracking through Google Tag Manager to capture user interactions.
  • Implemented advanced keyword research, identifying high-value opportunities that boosted rankings for competitive terms by 20%.
  • Collaborated with content teams to optimize website content-including landing pages, blog, and news posts.
  • Collaborated with cross-functional teams to resolve responsive design issues, implement technical SEO enhancements, and address website bugs.
  • Developed and implemented strategies for Google My Business.
  • Generate leads through GMB.
  • Developed and implemented strategies for YouTube SEO & App Store Optimization to enhance visibility and organic growth across platforms.
  • Leading and supervising a team of SEO executives and content writers.

Senior SEO Manager

Medicover Hospitals
01.2024 - 10.2024
  • Strategically developed and implemented backlink strategies, leveraging competitor analysis and guest posting, resulting in a 50% increase in organic traffic.
  • Developing strategies to address session drop pages.
  • Executed structured data markup, improving SERP visibility and click-through rates.
  • Implemented advanced keyword research, identifying high-value opportunities that boosted rankings for competitive terms by 50%.

SEO Team Lead

UniAthena
04.2022 - 01.2024
  • Developed and executed SEO strategies that drove rapid growth, doubling organic traffic within a year.
  • Conducted comprehensive SEO audits to support data-driven optimization.
  • Enhanced landing page and content optimization to improve user engagement.
  • Implemented structured data markup for better search engine visibility.
  • Collaborated with the content team on SEO-focused content strategies.
  • Managed on-page and off-page SEO, optimizing robots.txt, XML sitemaps, and canonical links.
  • Led keyword research and external link optimization, contributing to improved website visibility.
  • Monitor and disavow harmful links.
  • GMB optimization, collect and respond to reviews, competitor research, create google posts.
  • Implemented international SEO initiatives.

Sr. SEO Executive

Era University
04.2020 - 04.2022
  • Implemented backlink strategies, and contributed to SEO-optimized content.
  • Improved keyword rankings, achieving a 25% boost in organic traffic.
  • Implemented schema markup for rich snippets, increasing click-through rates.
  • Performed user behaviour analysis to optimize user experience.
  • Conducted regular SEO health checks and technical audits.
  • Managed International SEO initiatives.
  • Enhanced Wikipedia content by updating relevant links.

Sr. SEO Executive

Baazi Networks Pvt Ltd
03.2018 - 04.2020
  • Managed SEO for gaming platforms, conducted keyword research, and optimized content, leading to a 40% increase in organic traffic.
  • Implemented mobile-responsive designs to improve user experience.
  • Collaborate with web developers and marketing team for site’s SEO friendly health and SEO strategy.
  • Conducted competitor analysis to identify growth opportunities.

Sr. SEO Executive

Logik Park Technologies
01.2016 - 03.2018
  • Conducted SEO audits, executed backlink strategies, and researched top keywords, leading to a 35% rise in organic traffic.
  • Implemented AMP pages to improve mobile loading speeds.
  • Developed and executed content marketing strategies.
  • Collaborated with development teams to implement SEO best practices.

SEO Executive

GA Technocare Technology Pvt Ltd
01.2014 - 12.2015
  • Monitored website architecture, conducted keyword research, and resolved crawl issues.
  • Implemented on-page optimization techniques, increasing organic traffic.
  • Conducted comprehensive website audits.

SEO Executive

SEO India Higherup
01.2013 - 12.2013
  • Conducted technical monitoring, optimized on-page criteria, and removed low-quality links, achieving a 50% increase in organic traffic.
  • Implemented canonical tags for duplicate content management.
  • Collaborated with editorial and marketing teams to drive SEO in content creation.

Education

MCA -

Rajiv Gandhi Proudyogiki Vishwavidyalaya
Bhopal, MP
01.2012

DCA - undefined

Sterlite Foundation
Patna, Bihar
01.2007

BSC - Math

Magadh University
Gaya, Bihar
01.2005

Higher Secondary (10+2) - undefined

Board of Intermediate Education
Patna, Bihar
01.2001

Secondary School (10th) - undefined

Bihar School Examination Board
Patna, Bihar
01.1999

Skills

  • Database Management: MS SQL Server, Oracle 10g
  • Technology Expertise: ASPNET, PHP

Accomplishments

  • Awarded Best Employee of the Month at PokerBaazi.
  • Recognized as Best Employee of the Year at GA Technocare Technology Pvt Ltd

Certification

  • Competitive Analysis and Keyword Research - SEMrush Academy
  • Technical SEO - SEMrush Academy
  • SEMrush SEO Toolkit - SEMrush Academy
  • SEMrush Site Audit - SEMrush Academy
  • Google Analytics Certification-Skillshop

Timeline

SEO Manager

Major Kalshi Classes
02.2025 - Current

Senior SEO Manager

Medicover Hospitals
01.2024 - 10.2024

SEO Team Lead

UniAthena
04.2022 - 01.2024

Sr. SEO Executive

Era University
04.2020 - 04.2022

Sr. SEO Executive

Baazi Networks Pvt Ltd
03.2018 - 04.2020

Sr. SEO Executive

Logik Park Technologies
01.2016 - 03.2018

SEO Executive

GA Technocare Technology Pvt Ltd
01.2014 - 12.2015

SEO Executive

SEO India Higherup
01.2013 - 12.2013

DCA - undefined

Sterlite Foundation

BSC - Math

Magadh University

Higher Secondary (10+2) - undefined

Board of Intermediate Education

Secondary School (10th) - undefined

Bihar School Examination Board

MCA -

Rajiv Gandhi Proudyogiki Vishwavidyalaya
Sandeep Pratap Singh