Sandeep Raghunath
Digital Marketing Head
Trivandrum North,Kerala
Summary
Head of Digital Marketing team and handling multiple projects. Experience in team management, team building and excellent people skills. Has been a good motivator and team player in getting projects delivered on time and in a way that delights clients.
Excited to learn new areas, create solutions by studying the problems. I believe in hard work and one thing I believe in is never give up.
Overview
19
19
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
Chief Partner Consultant - Digital (part-time)
Forest Creative
Bangalore
08.2021 - Current
- Heading Digital Marketing wing of Forest Creative Agency in Bangalore.
- Prepared digital marketing strategies, social media plans and road maps for various projects.
- Conducted Market research, competitor analysis and study to prepare marketing plan and advertising strategies.
- Prepared Media plan with ad budgets.
- Created digital ad plans with budgets, metrics and timelines.
- Study and analyze ad campaign data and recommend appropriate changes to be made for better performance of ad campaigns.
- Performance marketing campaigns run for different clients.
- Increased business performance of the agency itself and various clients through strategies and tactics.
Head - Digital Marketing (part-time)
Advantage Marketing Solutions
04.2021 - Current
- Pitching for new clients under Business Development.
- Website auditing, preparing digital marketing strategy presentations for new clients etc.
- Controlling entire digital marketing activities for the organization
- Did Market study and competitor analysis for various clients.
- Implemented process for work flow and task assignments for the digital agency using tool Trello.
- Increased the client base of the company by 20% in 6 months time.
- Achieved good client retention rates.
Head of Social Media Marketing Team (full-time)
Analyse Digital Business Solutions
THIRUVANANTHAPURAM, Kerala
02.2019 - Current
- Heading the Social Media marketing team and handling multiple high value client accounts.
- Experience in team management, team building and excellent people skills.
- Conducted day-to-day project coordination, planning, and implementation across multiple teams
- Created digital marketing plans, strategies, roll-out plans, social media calendars, team management and delegation of tasks,
- Implemented workflow process for task allocation.
- Managed over 20 clients at a time.
- Achieved great client satisfaction.
- Achieved great performance for social media campaigns.
- Figured out social media strategies to improve brand presence and business ROI for new and existing clients and prepare road maps for next quarter.
- Handled multiple high value client accounts, day to day coordination with International and National clients like Embassy Group, GAR Corporation, Multicoreware, Inspirit IoT Prepare new business pitch presentations, prepare digital marketing strategies.
- Headed all meetings with new clients, give digital strategy and solutions to improve their business, give ideas on improving the business.
- Handled internal operations, monitor the teams for proper delivery of client expectations Implementation of a process using Trello for the smooth functioning of the organization Prepare new business pitch presentations, prepare digital marketing strategies.
Assistant Professor
Baselios College
07.2006 - 02.2019
- Guiding engineering under- graduate level student projects.
- Advising & Mentoring Undergraduate students.
- Contribution towards continuous improvement of curriculum courses through the assessment of program outcomes.
- Student guidance and counseling and helping in their career shaping and personality development.
- Encouraged e-learning & research activities.
- Creating interactive and creative presentations using tools like Prezi, PowerPoint, Keynote, Google Slides etc.
- Worked interactively with others in teams for academic and Cultural activities.
- Worked as Staff Coordinator of the Photography Club of the College which helped me develop interpersonal and people management skills.
- Conducted and organized several workshops in Photography.
Project Associate
Transworks IT Services
09.2003 - 05.2006
- Tele calling for outbound call center of MBNA Canda Bank.
- Called to sell MBNA Canada bank credit cards to people in Canada.
- Achieved highest sales award and best customer service agent award.
Education
Six Sigma Green Belt - Quality Assurance
Protonpep
Trivandrum, KL 01.2013 - 02.2013
Masters in Computer Science And Engineering - Software Engineering
Cochin University of Science And Technology
Cochin 10.2011 - 06.2013
B.Tech - Information Technology
Manonmaniam Sundaranar University (MS University)
Tirunelveli, TN 08.1999 - 05.2003
Skills
Digital marketing
Digital Marketing Strategy
Digital ads and promotions
Social Media Marketing
Search Engine Marketing
Facebook, LinkedIn, Twitter, Instagram ads
Google ads and YouTube ads
Team building
Process Implementation
Quality Assurance
Market Research and Competitor Analysis
Certification
Green Belt Six Sigma
Additional Information
- Managing a team of people who concentrates on the Social Media Marketing for major clients inside and outside India.
- Preparing Digital Marketing Plans and Digital strategies for our clients.
- Competitor analysis and market research on a detailed level to improve our digital strategy for the clients.
- Managing Social Media Marketing for more than 30 clients.
- Meeting potential clients after a market research, competitor analysis and a thorough audit of the client’s digital platforms, assets and offering the digital marketing services provided by the company.
- Servicing clients from various sectors like Real Estate, Health care, Hospitality, Automobile, Tech-parks in India, Travel companies, International Schools, Facial recognition and Surveillance service providers, Banking etc.
- Guiding and mentoring my team both in technical and personality development areas. Preparing presentations for potential clients and present them to convert the potential clients to business
Pencil Sketching
I love to do pencil and graphite sketches on paper whenever I get some leisure time. I love architecture, especially heritage ones and I love to sketch them on paper. I love Victorian buildings and monuments and always sketch them if i can grab a paper and pencil.
Reading
I am an avid reader of books let it be classics like Dickens, R L Stevenson, Arthur Conan Doyle, Agatha Christie or modern fiction like Dan Brown, Ann Cleaves. I love books and reading, and that is something that has kept me alive since my childhood days. It has come in handy for me to narrate bedtime stories to my daughter, who is so fond of stories!
Timeline
Chief Partner Consultant - Digital (part-time)
Forest Creative
08.2021 - Current
Head - Digital Marketing (part-time)
Advantage Marketing Solutions
04.2021 - Current
Head of Social Media Marketing Team (full-time)
Analyse Digital Business Solutions
02.2019 - Current
Six Sigma Green Belt - Quality Assurance
Protonpep
01.2013 - 02.2013
Masters in Computer Science And Engineering - Software Engineering
Cochin University of Science And Technology
10.2011 - 06.2013
Assistant Professor
Baselios College
07.2006 - 02.2019
Project Associate
Transworks IT Services
09.2003 - 05.2006
B.Tech - Information Technology
Manonmaniam Sundaranar University (MS University)
08.1999 - 05.2003