Sandeep Rajput
Marketing Manager - Product
Bengaluru
Summary
Product Marketing Manager with 5+ years of experience developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
Work History
Product Marketing Manager
Pangea Tech
Bengaluru
02.2023 - Current
- Product Management and Go-to-Market Strategy: Led the development and implementation of go-to-market strategies for multiple product solutions, resulting in successful product launches and market penetration. Coordinated with cross-functional teams to define value propositions, conduct market research, and analyze competitors, ensuring effective marketing approaches and positioning.
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Sales Enablement and Training: Communicated value and position to sales team and developed tools to support selling process.
- Successfully revised the sales motion from a product marketing perspective, resulting in improved sales effectiveness. Led the detailed revision and enhancement of sales collaterals, landing pages, and other materials to align with the revised sales strategy.
- Market Research and Branding: Headed the redesign of the company website, including wireframes, design implementation, and content creation for various pages. Developed compelling product pages, landing pages, blog articles, and homepage content, resulting in increased website engagement.
- Conducted market research and competitive analysis to understand customer needs and effectively communicate the value proposition and differentiation to the product and sales team.
Digital Marketing Consultant
Tredence
Bengaluru
03.2020 - 09.2022
- Managed a marketing budget of $900K for Tredence's new customer business in EU & UK.
- Generated over 100+ Marketing Qualified Leads (MQLs) and opportunities worth $4.7M in revenue in 9 months.
- Influenced a deal worth $1M Annual Recurring Revenue (ARR) with a $2.5M Lifetime Value (LTV).
- Organized participation in over 8 industry events and organized multiple accelerator awareness webinars with channel partners.
- Developed marketing strategies to build awareness, drive product adoption, and establish advocacy objectives for the Data and AI product offering. Defined key value propositions, collaborated with support teams, and created high-impact materials for prospects, customers, and internal customer-facing teams. Established strategic relationships with channel partners, tech partners, and industry stakeholders.
- Managed Account Based Marketing (ABM) for Tredence's Marquee accounts.
- Increased pipeline by 3X with the ABM approach.
- Influenced one of Tredence's largest POC deals worth $950K (6 month POC).
Inside Sales Associate
OSG Analytics
Bengaluru
04.2019 - 02.2020
- Identified consumer interests and key market identifies for new accounts.
- Teamed with partners to close deals for sales development.
- Delivered sales presentations to prospective new accounts using video conferencing technology.
- Researched and identified possible new accounts for sales development.
- Assisted with creating scripts and responses for consumer interaction.
- Determined needs, delivered solutions, and overcame objections through consultative selling skills.
- Cold called perspective customers to determine product or service needs, ascertain timelines and identify decision-makers.
- Initiated contact with prospects and conducted follow-up calls to garner information and qualify leads.
- Built prospect lists of potential new customers through research and identification of business opportunities.
- Utilized sales techniques to build customer interest and close sales.
- Delivered scripted sales talks to customers reached via manual and automatic dialing systems.
Key Account Manager
Niyo Solutions
Bengaluru
02.2018 - 02.2019
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Delivered process improvement solutions to achieve organizational objectives and key metric targets.
- Accompanied sales representatives on site visits to resolve issues and foster and build relationships.
- Achieved or exceeded company-defined sales quotas.
- Led development and implementation of company-level marketing plans to achieve revenue and brand exposure goals.
- Generated leads and created brand awareness in new markets for Niyo Global Card
- Conducted BTL Activities to boost Niyo Global Card awareness amongst audiences.
Education
Bachelor of Engineering - Electrical And Electronics Engineering
MVJ College of Engineering
Bengaluru 10.2012 - 07.2017
Skills
Go-to-Market Plans
Value Propositions
Product development lifecycle
Market intelligence
Campaign management
Market Analysis
Accomplishments
- Received Pat on the back at Tredence for a successful accelerator focused webinar, resulting in two new fortune 500 accounts closure.
- Onboarded over 1500 users in one day on Niyo Salary platform, biggest one day onboarding record in salary team.
Timeline
Product Marketing Manager
Pangea Tech
02.2023 - Current
Digital Marketing Consultant
Tredence
03.2020 - 09.2022
Inside Sales Associate
OSG Analytics
04.2019 - 02.2020
Key Account Manager
Niyo Solutions
02.2018 - 02.2019
Bachelor of Engineering - Electrical And Electronics Engineering
MVJ College of Engineering
10.2012 - 07.2017