Sandeep S
Paid Social Lead
Hyderabad
Summary
Over 5+ years of focused experience in Paid Social Advertising on platforms like Facebook, LinkedIn, Reddit, TikTok and Pinterest. Driven by a passion for identifying growth opportunities and enhancing brand visibility through strategic paid media campaigns. Proficient in optimizing digital spend for maximum ROI. Eager to embrace new trends and insights to keep brands ahead in the competitive landscape, Hands-on expertise in handling huge budget.
Overview
6
6
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Paid Social Lead and Senior Analyst
Nexus Blue
04.2021 - Current
- Created and executed marketing strategies that supported company goals and drove brand growth.
- Led successful advertising campaigns on Facebook, LinkedIn, TikTok and Pinterest, boosting brand awareness and revenue.
- Handled a team of 5 people from paid social services for clients, ensuring effective execution and delivery.
- Tracked performance metrics to increase traffic, engagement and conversions while managing the budget effectively.
- Conducted competitive research to spot industry trends and find growth opportunities.
- Generated reports and dashboards to share key insights and recommendations with the team.
- Used A/B testing to improve targeting, ad formats, and messaging for better results.
- Staying updated on trends in paid social advertising to suggest new campaign ideas.
- Managed campaigns from start to finish, focusing on performance and measurable outcomes.
Social Media Executive
Susan Engineers & Contractors Pvt Ltd
09.2019 - 03.2021
- Execute end-to-end campaigns while providing insights and recommendations to optimize performance.
- Maintain clear communication with brand, delivering regular reports that highlight campaign progress and key findings.
- Conduct market research to identify emerging trends and customer needs, supporting strategic recommendations.
- Utilize analytics tools to track performance metrics and generate actionable insights for future campaigns.
- Establish key performance indicators (KPIs) to measure success and drive continuous improvement.
Education
Bachelor of Commerce -
Glocal University
04.2001 -
Skills
Paid Social
MS Office
Stakeholder Communication
Performance Monitoring
Team Management
Certification
DMA
Timeline
Paid Social Lead and Senior Analyst
Nexus Blue
04.2021 - Current
Social Media Executive
Susan Engineers & Contractors Pvt Ltd
09.2019 - 03.2021
Bachelor of Commerce -
Glocal University
04.2001 -
Similar Profiles
Dillon VowellDillon Vowell
Corrosion Technician at Nexus Integrity Management, Llc. Nexus Integrity ManagementCorrosion Technician at Nexus Integrity Management, Llc. Nexus Integrity Management
Hunter PlackerHunter Placker
Field Supervisor at Nexus Integrity Management, Llc. Nexus Integrity ManagementField Supervisor at Nexus Integrity Management, Llc. Nexus Integrity Management
Colman DavisColman Davis
Activity Host Activity Host (Remote-Friendly Customer Support & Engagement) at T-Squared Social - NexusActivity Host Activity Host (Remote-Friendly Customer Support & Engagement) at T-Squared Social - Nexus
SRINIVAS NEELAMSRINIVAS NEELAM
Senior Service Engineer at S SCIENTIFIC INSTRUMENTSSenior Service Engineer at S SCIENTIFIC INSTRUMENTS
Naga Durga Sainath SomisettyNaga Durga Sainath Somisetty
Planning In Charge at Larsen And Toubro ConstructionPlanning In Charge at Larsen And Toubro Construction