Summary
Overview
Work History
Education
Skills
Native
Personal Information
Accomplishments
Timeline
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Sandeep Sahay

Sandeep Sahay

Noida

Summary

Results-driven sales, distribution & a marketing leader experienced in last mile percolation of strategy , budget administration and team building. Talent for interfacing between sales and marketing resources to manage smooth and successful marketing initiatives. An expert of channel behavior , leveraging that for a win win implementation of strategy

Overview

24
24
years of professional experience

Work History

Regional Marketing Manager-North & Central

Shell
04.2023 - Current
  • Active engagement with distributors and their team, enabling sales to achieve volume, premium, and delivered margin target of the region through marketing initiatives.
  • Developed and implemented regional marketing strategies to maximize ROI
  • Handled all India project to deliver results through a set of 30 sales & 30 marketing personals on 3rd party role Market Sena . Created why, where how much, what they will do, how it will be measured and review structure
  • Demonstrated strong organizational and time management skills while managing multiple projects.

Marketing Specialist (B2C OEM-Trucks)

Shell
Gurugram
03.2014 - 01.2017
  • Developing short-term and long-term strategies for the Tata-approved Rimula sub-brand in alignment with overall marketing plans.
  • Launched fuel save product and developed its CVP.

Account Manager, Regional DSPANCOP, South India B2CI

Shell
06.2012 - 02.2014
  • Supporting customer acquisition through Pipeline Management & Lead Generation for OEM Franchisee Workshops.
  • Negotiated contracts with clients to maximize profitability.

Account Manager, B2CD

Shell
06.2008 - 05.2012
  • Chasing KPI of margins and volume through direct sales of lubricants in franchisee OEM workshops.

Senior Area Executive

Total Oil Ltd
03.2005 - 05.2008
  • Driving business of Elf branded lubricants through distributor appointment, management & channel excellence in the assigned territory of north Maharashtra.

Marketing Officer

Associated Cement Companies Ltd
Chhattisgarh & Vidarbha
11.2000 - 03.2005
  • Improving Net Cement Realization by Sales & Channel Management in the assigned territory.

Education

EGMP -

IIM Bangalore
01.1913

Masters In Management Studies -

Mumbai University

Skills

  • Selling & Negotiation
  • Distribution Management
  • Working Capital Management
  • Influencing Skill
  • Collaborative approach
  • Commercial mindset
  • CVP Development, coaching & Selling
  • Key Account Management
  • Project Management
  • Execution Excellence
  • Strategic marketing campaigns
  • Performance data analysis
  • Distributor Appointment
  • New Customer Acquisition
  • Pipeline Management & CPT

Native

Kantifactory Road, Kankarbag, Patna, Bihar, 800026

Personal Information

  • Number of Children: 3
  • Date of Birth: 09/22/74
  • Marital Status: Married

Accomplishments

  • 1. Winning with Customers & Partners – New Distributor onboarding
  • 2. CGM Award Collaboration on BIWS
  • 3. Growth through Agri Campaign
  • 4.Innovative Growth- Ready stock Van Model
  • 5. Xcel to Sell -Influencer Loyalty digital app (SHARE) pilot & Implementation
  • 6. Rimula Ultimate Stopover – Barcelona winner for activation execution resulting in premium sale
  • 7.6. 2018: CEO Award for Master Class (team award)

Timeline

Regional Marketing Manager-North & Central

Shell
04.2023 - Current

Marketing Specialist (B2C OEM-Trucks)

Shell
03.2014 - 01.2017

Account Manager, Regional DSPANCOP, South India B2CI

Shell
06.2012 - 02.2014

Account Manager, B2CD

Shell
06.2008 - 05.2012

Senior Area Executive

Total Oil Ltd
03.2005 - 05.2008

Marketing Officer

Associated Cement Companies Ltd
11.2000 - 03.2005

EGMP -

IIM Bangalore

Masters In Management Studies -

Mumbai University

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