Summary
Overview
Work History
Education
Skills
Certification
Languages
Hobbies and Interests
Awards
Disclaimer
Career Highlights
Timeline
Generic
Sandeep Singh

Sandeep Singh

Faridabad

Summary

A dynamic and results-driven leader with over24 years of extensive experience in International Sales & Marketing within the footwear industry. Proven expertise in steering global business operations, formulating impactful strategies, driving P&L accountability, and fostering international market growth. Currently serving as the Head – Exports at Relaxo Footwears Ltd., Delhi, I have a track record of successfully identifying growth opportunities, establishing profitable global operations, and implementing competitive marketing strategies. Adept at optimizing resources, streamlining operational frameworks, and delivering cost efficiencies to drive sustainable business outcomes. A strategic visionary with a proven ability to expand client bases in diverse international markets, I have consistently delivered exceptional results by leveraging global best practices to enhance profitability and business performance. My career has been defined by the successful execution of strategic alliances, business development initiatives, and market expansion, cementing a reputation as a trusted leader in the industry.

Overview

24
24
years of professional experience
1
1
Certification

Work History

Head Exports

Relaxo Footwears Ltd
05.2015 - Current
  • Led global expansion by developing and executing export strategies across Asia, Africa, the Middle East, Oceania, and the Central America, driving over18% revenue growth in last9 years
  • Established and managed international distribution networks to penetrate new markets and increase market share, contributing to the company’s global footprint
  • Achieved operational efficiency by streamlining supply chain processes, reducing costs, and ensuring compliance with international trade regulations
  • Developed strategic partnerships with key distributors and clients, strengthening relationships and fostering sustainable growth
  • Managed a cross-functional export team, mentoring talent and enhancing team performance to meet ambitious sales targets and project deadlines
  • Enhanced brand visibility globally through targeted marketing initiatives, resulting in improved brand perception and increased repeat business
  • Accomplishments
  • Established International Presence: Successfully spearheaded the establishment of a regional office in Dubai, enhancing the company’s operations and customer engagement in the Middle East
  • Consistent Growth: Maintained a steady export growth rate exceeding18% year-on-year over a span of9 years, contributing significantly to the company’s revenue
  • Global Expansion: Expanded the company’s global footprint to over35 countries, strengthening its presence in diverse and competitive markets
  • Leadership Excellence: Managed and led a high-performing global team across8 countries, ensuring seamless operations, cultural integration, and consistent achievement of business goals

Sr Manager Exports

Bata India Ltd
08.2007 - 04.2015
  • To manage the Company’s export sales in designated territories with the aim of maximizing sales volumes and profitability and achieving market positions in each designated territory in line with the strategic plans of the Company
  • High Level Responsibilities
  • Business Development, Product and range Development
  • Getting inputs for seasons on latest Trends/ Styling/ Designs for ladies and Men’s shoes
  • Forecasting Sales in coordination with agents, buying houses etc
  • Order Procurement and Execution: Preparing Offers, negotiation and releasing production release orders to the factory
  • Ensuring that the merchandise with the intended quality and packaging is made and delivered on time
  • Co-ordination with Product Development team and Purchase department on sourcing and deciding on the inputs depending on its prices, market accessibility, production feasibility
  • Etc
  • Vendor Development and Outsourcing
  • Accomplishments
  • Opened Distributor in Nepal
  • Doubled business in South Pacific Islands in less than3 years
  • Opened Distributor in UAE

Business Development Manager

Mirza International Ltd
10.2004 - 07.2007
  • Account Management
  • Responsible for entire merchandising operations viz
  • Order booking, production supervision and shipment
  • Maintaining quality service to clients by focusing on proactive relationship management
  • Scoping potential customers for developing new markets internationally
  • Attending meeting with buyers
  • Tracking orders right from sampling stage to the shipment stage
  • Doing post shipments cost analysis
  • Production approvals from buying houses and coordinating inspection dates with them
  • Coordinating closely between buyer and production to ensure timely execution of orders
  • Managing Quality inspection of shipments before delivery
  • Product Development
  • Sampling & product development in coordination with sampling departments
  • Redtape range development for Domestic and US mkt
  • Procurement of materials for sampling including leather , trims and synthetics
  • Scheduling of samples
  • Maintaining Project tracking reports
  • Extensively involved in ladies range development in coordination with design studio, U.K

Area Sales Manager

Goodyear India Ltd
09.2000 - 09.2004
  • Sales Function: Monitoring and creation of Profitable channel partners, Institutional sales through Govt
  • Dept
  • And fleet a/c’s
  • Generation of orders to realizing of payments as well as scientific generation of brand demand through market research, organizing road shows and consumer meets
  • Responsible for the formulation of month wise sales plan, marketing strategies as well as dealer specific schemes and implementation of the same
  • After Sales Service: Authorized for attending product complaints, giving product knowledge to the customers, handling of OE complaints in the assigned territory as well as providing timely feedback to the Q.Tech depts
  • Focus Test: As a part of International Technical Team ( Goodyear Technical Center , Luxembourg ) Conducted focus testing of newly launched products against competition for a tenure of9 months.

Education

Master of Business Administration - Marketing

International Management Institute
Delhi, Delhi
06.2006

Bachelor of Engineering / Bachelor of Technology - Production

Amrutvahini College of Engineering, Pune University
Sangamner, Maharashtra
07.2000

Skills

  • Global Sales & Marketing: Expertise in driving revenue growth through strategic market expansion and targeted marketing initiatives across diverse geographies
  • Strategic Leadership: Proven ability to lead cross-functional teams, define organizational strategies, and deliver sustainable business outcomes
  • Profit & Loss Management: Comprehensive experience in managing P&L, ensuring financial health, and maximizing profitability
  • Sales & Operations Management: Skilled in aligning sales strategies with operational efficiency to achieve business objectives
  • New Business Development: Adept at identifying growth opportunities, entering new markets, and establishing long-term partnerships
  • Distributor & Channel Management: Proficient in developing and managing distributor networks to optimize market penetration and enhance sales performance
  • Product Portfolio Management: Experienced in managing diverse product lines, ensuring alignment with market trends and customer preferences
  • Operating Systems
  • MS Windows
  • Software
  • SAP
  • MS Office

Certification

  • MDP - Doing Business Abroad, IIM Ahmedabad,2017
  • Certificate course in Exports Management, IIFT, Delhi,2009
  • High Impact Presentations, Dale Carnegie,2018

Languages

  • Hindi
  • English

Hobbies and Interests

Cricket, Music, Travelling

Awards

Recognized as the leading Exporter in Non-Leather Footwear for nine years (2015–16,2016–17,2017–18,2018–19,2019–20,2020–21,2021–22,2022-23,2023–24).

Disclaimer

I, Sandeep Singh, hereby declare that the information contained herein is true and correct to the best of my knowledge and belief. Faridabad, Haryana Sandeep Singh

Career Highlights

  • Established Regional Operations: Pioneered the launch of operations in the Middle East by successfully setting up a regional office in Dubai, enhancing market reach and customer engagement.
  • Consistent Growth Performance: Maintained a robust annual growth rate exceeding18% over the past nine years, driving sustained business expansion.
  • Global Market Expansion: Expanded the company’s global footprint to over35 countries, positioning the brand as a key player in international markets.
  • Industry Leadership: Retained the #1 position in non-leather footwear exports from India for the past nine years, solidifying the company’s market dominance.

Timeline

Head Exports

Relaxo Footwears Ltd
05.2015 - Current

Sr Manager Exports

Bata India Ltd
08.2007 - 04.2015

Business Development Manager

Mirza International Ltd
10.2004 - 07.2007

Area Sales Manager

Goodyear India Ltd
09.2000 - 09.2004

Bachelor of Engineering / Bachelor of Technology - Production

Amrutvahini College of Engineering, Pune University

Master of Business Administration - Marketing

International Management Institute

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