Sandeep S Kumar

ALCO-BEV

• Blend test for one of the leading brands of whisky across different geographical locations to bring out renovated liquid to market
• Understanding the factor influencing preference of blends using SEM and deriving key areas of improvements using Penalty analysis
• Used PSM to find the right price point for the newly renovated liquid blend to be launched into market
• Campaign evaluation for leading upper prestige and mid prestige whisky brands across waves
• Brand track study to evaluate the brand health of key brands for one of the leading liquor companies
• A study to test and understand the market and preference for new packaging and evaluating the right price point for the product

E-COMMERCE AND TECHNOLOGY

• Brand track study over a year to understand brand KPIs for a unicorn brand which works in the e-commerce space
• Using ACBC analysis for understanding the consumers of featured phones
• Conducted pre and post TVC evaluation study for an online B2B marketplace
• A study to understand the pre-owned auto portal using MaxDiff analysis
• A brand track study conducted over a year to understand the growth of the brand across its product offerings like CallerID, Messaging, Payments and Loans for a leading smartphone application
• A study to understand the telecommunications market landscape and perceptions around a smartphone application
• A track study to understand the sentiments and consumer behavior towards banking practices during the corona crisis for a company dealing in financial services investments

FMCG

• A concept testing and pack evaluation study for a leading toilet and floor cleaner brand
• A concept and ingredient claim test study for a leading brand of antiseptic disinfectant liquid brand
• Fragrance testing and product evaluation for an air-freshener brand
• A concept and product testing of a new coffee product for an international consumer goods company
• A product test to understand the fragrance and product performance for a fabric conditioner brand
• A product test to understand the performance of artificial sweeteners among consumers

FOOD TECH SERVICES

• Name testing study for a new product offering by a leading QSR brand
• A study to understand the home delivery system and its impact on the product offered by the brand

CONSUMER DURABLES

• A brand track study focusing on brand awareness across quarters with pre and post-TVC campaign evaluation for a leading consumer durable brand
• A concept test study to understand the choices of consumers for the concept against competing brands of fans
• A track study for a leading mixer and gas stove brand to evaluate its market position and performance
• A product evaluation study using Conjoint analysis to test new features for smart stove and decide pricing for the same.
• U&A study for a Jewellery brand across different markets in India
• Track study in quarters for a Jewelry brand to understand the brand health across different locations and evaluating Ad reach and performance
• A customer and brand understanding study for a leading footwear brand

REAL ESTATE

• A U&A study to understand the category of senior living spaces along with concept evaluation
• Brand track study for a leading construction group in understanding its brand health and key media strategy formation

POLITICAL AND GOVERNMENT RESEARCH

• A mixed-method research for the 2018 Assembly Elections (Telangana) across GHMCs with a sample size of over 30,000 attaining 90% accuracy in results
• A mixed-method research for the 2019 Assembly Elections (Andhra Pradesh) across 65 Assembly Constituencies and a sample size of over 90,000 attaining 85% accurate results
• A study to understand the implementation and impact of One Nation One Ration Card scheme in 8 centres across India
• Successfully assisted in creating a GIS based dashboard exclusively for political research
• the product offered by the brand

IBS SOFTWARES, Trivandrum

Conducted a research study to assess the

effectiveness of recruitment process

TRAVANCORE COCHIN CHEMICALS, Kochi

Successfully completed a research project on

employee health and safety