Summary
Overview
Work History
Education
Skills
Timeline
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Sandeep Verma

Director: Marketing | Digital Marketing
Gurugram,Haryana

Summary

A Marketing leader graduated in biotechnology with a strong healthcare and pharmaceuticals background, having worked with GSK and Baxter, skilled in brand strategy, digital marketing, and customer engagement. Expert in multi-channel campaigns, social media growth, and data-driven marketing, with a passion for impactful solutions in health and wellness.

Overview

14
14
years of professional experience
5
5
years of post-secondary education

Work History

Director: Marketing & Digital Ops

ExlPro Advisory
Gurugram
06.2023 - Current
  • Strategic Marketing Leadership: Develop and execute multi-channel marketing strategies to enhance brand visibility and customer engagement across India, UAE, and Uganda.
  • Digital Growth & Performance Marketing: Leading team to drive digital marketing initiatives, including SEO, SEM, social media, and paid campaigns, to increase lead generation and conversion rates.
  • Brand & Market Expansion: Identify new market opportunities, establish partnerships, and implement growth strategies to strengthen brand positioning in diverse regions.
  • Data-Driven Decision Making: Utilize analytics and performance metrics to optimize marketing strategies, improve ROI, and enhance customer experience.
  • Team & Stakeholder Management: Lead cross-functional teams, collaborate with internal and external stakeholders, and ensure seamless execution of marketing initiatives.

Head of Marketing & Digital Marketing

Soniver Group
New Delhi
08.2014 - 09.2022
  • Established Foundational Business Processes: Designed and implemented core operational frameworks, with a specialized focus on the healthcare and surgical segments, ensuring efficiency and scalability.
  • Strategic Business Alignment: Aligned organizational objectives with the company’s mission, integrating strategic work methodologies to drive sustainable business growth.
  • Operational Excellence & Growth Initiatives: Developed and executed key operational initiatives, enhancing efficiency and supporting substantial business expansion.
  • Market Research & Competitive Analysis: Conducted in-depth target market research to analyze industry trends, assess competition, and identify strategic growth opportunities.
  • Integrated Marketing & Lead Generation: Increased brand awareness and lead generation by managing comprehensive marketing campaigns, including digital and social media strategies leveraging Google Ads and Meta Ads.

Territory Manager

Baxter Healthcare (India) Pvt. Ltd
NCR | West UP | Uttrakhand
04.2013 - 07.2014
  • Achievement: - It was a virgin territory to work with. I was able to design a smart road-map for my organization's growth and successfully achieved the goal. Also, won many appreciation certificates for excellent on-job achievements
  • Played a key role to establish manufacturing plant to feed North Indian market.
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
  • Planned and conducted weekly sales meetings to keep sales representatives up-to-date on new products and strategies.

Business Associate

GlaxoSmithKline
Saharanpur | Roorkee
04.2011 - 03.2013
  • Business Development Sales / Marketing Channel Management.
  • Achievement: - Achieved 111% of target with 8th all India rank.

Education

PGDM - Marketing & International Business

Institute of Management Studies
Dehradun
08.2009 - 07.2011

Bachelor of Science - Biotechnology

SK BIMIT
Sriganganagar
08.2005 - 07.2008

Skills

Digital Marketing

AI Tools

Microsoft Office

Google Ads

Team Management

Meta Ads

SEO SEM

Canva

Google Analytics

WordPress

Timeline

Director: Marketing & Digital Ops

ExlPro Advisory
06.2023 - Current

Head of Marketing & Digital Marketing

Soniver Group
08.2014 - 09.2022

Territory Manager

Baxter Healthcare (India) Pvt. Ltd
04.2013 - 07.2014

Business Associate

GlaxoSmithKline
04.2011 - 03.2013

PGDM - Marketing & International Business

Institute of Management Studies
08.2009 - 07.2011

Bachelor of Science - Biotechnology

SK BIMIT
08.2005 - 07.2008

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Sandeep VermaDirector: Marketing | Digital Marketing