Sandeep Vijay Pujare
Ambernath (West)
Summary
Have Discovered the passion to Satisfy my desired knowledge and capabilities to enhance, learn and explore that can Provide the right kind of exposure and guidance to the firm.
Looking forward to enhance my career in Media Planning & Buying and to learn & explore my capabilities at an level position in your esteemed Organization. With my skills and dedication I wish to achieve a position where I can excel in this Challenging Industry.
Overview
17
17
years of professional experience
Work History
Media Planning Manager
WWP MEDIA (Group M Media Indian)
02.2022 - Current
- Department – Media Planning Department
- Account Handling - ZEE 5, ORRA Fine Jewellery Ltd. (Jewellery Category)
- Piaggio Vehicles Pvt Ltd (3 Wheeler Category), Siemens Ltd (Infrastructure & Healthcare Category)
- Preparing media plan TV, Print, Radio. keeping in mind the advertising goal and Client Requirements
- Basis sales Target / Competition Setting benchmarks for Channel Share, CPRP / GRP
- Working on BARC / Yumi - Pre & Post Evls for clients the campaigns.
- Identify target audiences and Analyze their characteristics & Media Habits
- Co-ordinating with Buying Team for better pricing and premium positions
- Keeping track of Weekly / Monthly brand wise spends report as per campaign
- Operating Software: Nielsen Clear Decisions- IRS, BARC / Yumi, Media Ware, RAM, MAP
Sr. Media Planner
PRACHAR COMMUNICATION PVT.LTD
02.2011 - 12.2021
- Department – [Media Planning & Buying]
- Account Handling - RSPL LTD, (FMCG Category), LEAYAN GLOBAL PVT.LTD. & LIBERTY (Shoes Category)
- MANYAVAR, KEWAL KIRAN CLOTHING, SIYARAM, SIN DENIM (Clothing & Textile Category)
- STATE BANK OF INDIA, LIC, BANK OF INDIA, RESERVE BANK OF INDIA (Banking & Finance Category)
- VIJAY SALES - (Home Appliance, Retail Category), BLACK BERRY, K-TOUCH (Mobile Category)
- Handling designated clients for all work related to execution Planning & Buying. Co-ordinate with media suppliers for rates and get deals from media house.
- Launching new brand Innovative thinking, innovation idea as per client campaign.
- Preparing effective Media plan Print, Radio, TV Budgeting for the client brands keeping in mind the market coverage area Circulations, Readership & TG. Executing plans post approval from clients
- To create TV-Channel Share, Pre & Post evaluation data, category competitive reports for clients the campaigns.
- Preparing & Executing Digital Ads - Social Media Website & Mobile desktop, Epaper Digital Banner
- Updating to client Weekly / Monthly brand wise spends report
- Operating Software: Nielsen Clear Decisions- IRS, BARC / Yumi, Media Ware, MAP, Response 4 u.Com
Media Planner
NAC Advertising India Pvt.Ltd
11.2009 - 01.2011
- Account Handled – Popley & Dwarkadas Jewellery, Brand 4 Less, Fuel Fashion, Religare Enterprise Ltd, Etc.
- Managing & Executing clients advertising in local, regional & national Newspaper, TV, Magazine, Radio, Print, Outdoor. Assist in the analysis of research to develop strategies to maximize campaign performance
- Ensure all estimates for all clients are raised through Media ware for all ATL mediums other
- Coordinate with the Marketing people, Generating Release Orders, Estimates & Monitoring approved estimate for Print, Radio Co-ordination with the clients for Commercial, RO, Beta, Deal, Sponsorship
- Updating scheduling spots / space as per media plan Print, TV, Radio and preparing daily reports for the same along with the monthly client sales MIS Report
- Operating Software: Response 4u, Media ware, IRS
Media Executive
Group M Media India Pvt.Ltd-(Mindshare Fulcrum)
09.2008 - 10.2009
- Generating data in system for different channels / publications as per the requirements of media planner, Buyer, Commercial Team.
- Preparation of Release orders as per the plans issued to the different Channel, Media House
- Interacting with Publications sending ad creative, ensuring proper page position for the clients.
- Co-ordinating with media planners, Buyers for scheduling, monitoring issues.
- Traffic Manager with effective resource both side to pull weekly traffic report.
- Operating Software: Adex TAM, MBA, E Compass
Education
B.SC -
Mumbai University
01-2006
HSC - undefined
Mumbai University
01-2003
SSC - undefined
Pune Board
01-2001
Skills
Diploma In Office Automations
DECLARATION
I hereby declare that all the information furnished above is correct and complete to best of my knowledge. DATE : PLACE : MUMBAI YOURS SINCERELY (SANDEEP PUJARE)
Timeline
Media Planning Manager
WWP MEDIA (Group M Media Indian)
02.2022 - Current
Sr. Media Planner
PRACHAR COMMUNICATION PVT.LTD
02.2011 - 12.2021
Media Planner
NAC Advertising India Pvt.Ltd
11.2009 - 01.2011
Media Executive
Group M Media India Pvt.Ltd-(Mindshare Fulcrum)
09.2008 - 10.2009
HSC - undefined
Mumbai University
SSC - undefined
Pune Board
B.SC -
Mumbai University