Sandeep Vrushabhanath Upadhye
Kolhapur
Summary
Over 12 years of experience in marketing and sales within FMCG sectors, including bakery, beverages, and edible oils. Proven ability to manage business through channel and retail sales, utilizing mobile applications for performance analysis. Strong skills in pressure management and strategic planning, with a focus on team collaboration to achieve sales targets. Results-oriented Area Sales Officer with a successful track record in driving growth and enhancing sales processes. Results-driven sales professional with expertise in Networking, Sales Process Management, and Negotiation. Proven track record in driving revenue growth and enhancing brand visibility. Results-driven Area Sales Officer with expertise in sales process management, negotiation, and brand building. Proven track record in achieving targets and enhancing market reach. Results-driven sales professional with expertise in Sales Process Management, Networking, and Negotiation. Recognized for achieving performance improvement and driving revenue growth across multiple market segments.
Overview
12
12
years of professional experience
Work History
Area Sales Officer (Soya Vadi Division)
Ruchi Soya Industries Ltd (Patanjali Foods)
06.2024 - Current
- Covering KOLHAPUR, SANGLI, SATARA, RATNAGIRI, SINDHUDURG District with 24 Distributors Along With 4 SR & 3 CR.
- Responsible and Planning for Soya Vadi (Chunks) Primary, Secondary and Tertiary.
- Appointing New DI in Untapped Area to Cover the Reach.
- Looking For DI Advance Payment, Transportation, Claim Settlement, and Damage Claim Clearance.
- Attention Towards SR & CR Should Work in Company Application with Fulfillment of Criteria Which is set As Per Company Norms.
- New Product Placement in market as Dump or Bill to Distributor and Take Ownership of it.
- Vertical and Horizontal Expansion of Market through New outlets as well as distributor onboarding to Cover new Area.
- Timely Submission of Reports, Data, Claim, Inputs to Company for Furter Enhancement and Smoothly working of Organization.
- Looking for Growth Against LY Base and Provide Growth to Company.
- Overall Looking for Enhancing Company Sales and Generate Revenue to Company.
- Www.Patanjalifoods.com
Area Sales Executive (Bakery & Namkeen Division)
Shree Ganesh Bakery Nandani Pvt Ltd Nandani (Chakote Foods)
05.2023 - 06.2024
- Covering KOLHAPUR & SANGLI (Some Tehsil) District with 43 Distributors Along With 14 TSI & 4 Sales Officers.
- Responsible and Planning for Bakery & Namkeen Distributor Primary as per PDP (Permanent Dispatch Plan) Secondary and Tertiary Also Tracking of It on Daily Basis.
- Appointing New DB in Vacant Area to Fulfill the Reach and Provide Service to The Market.
- Looking For DB Outstanding, Transportation, Claim Settlement, and Damage Claim Clearance.
- Close Eye on Brand wise & SKU Wise Sale and Find out Weaken Area and keen to Improve Overall Performance of Sales Persons & Motivating Them to Achieve Their Targets.
- NPD (New Product Development) in market as Per Company Policy.
- Vertical and Horizontal Expansion of Market through New outlets as well as distributor onboarding to Cover new Area and Business Growth.
- Beginning From Setting Team PJP to Focus on Individual SKU Wise Sale. Solving Their Problems and Provide Inputs to Improve Performance on Daily Basis.
- Overall Looking for Enhancing Company Sales and Generate Revenue to Company.
- Www.Ganeshbakery.com
Area Sales Executive (Impulse Division – Namkeen & Beverage’s)
Ghodawat Consumer Limited (Sanjay Ghodawat Group)
11.2021 - 04.2023
- Covering KOLHAPUR & SANGLI District With 4 Super Stockiest, 8 DBR and 27 SUB DBR under Super Stockiest Along With 12 TSI & 3 DSE.
- Responsible and Planning For SS, DBR, SUB DBR Primary, Secondary and Tertiary Also Tracking of It on Daily Basis.
- Beginning From Setting Team PJP to Focus on Individual SKU Wise Sale. Solving Their Problems and Provide Inputs to Improve Performance on Daily Basis.
- Solving Distributor Problems like Oder Management, Vehicle Management, Near Expiry Product Liquidation, and All Type of Claim Settlement.
- Focus On to Availability of Product in Maximum Outlet through Merchandising.
- NPD (New Products Development) and Launching Through Sales Force and Proper Planning and Execution of Same Through Various Strategy Like Eco Planning Volume Planning Sample Planning Stock Planning Visibility Planning and Sales Training or Motivation to Sales Force.
- Www.ghodawat.com
Senior Sales Officer
Tirumalla Oil India Private Limited Beed (The Kute Group)
07.2018 - 10.2021
- Covering SANGLI District. With 2 Super Stockiest and 24 Distributors Along with 6 Territory Sales In charge & 3 Promoter.
- Work Done Through TSI & Self to Maximize Company Sales & Generate Revenue.
- Responsible for Weekly DB Primary, SS Fortnightly Primary, Secondary, off take Of Product Also did Planning for Slow Moving Product in The Market.
- Products are Edible Oil, Hair Oil & Cow Ghee So Creating Customer Awareness As well as Create Brand Awareness in Market through Activity and Sampling to Overall business growth.
- Total Around 6 Team Member Handling So Responsible for Manage All Complex Situation and Handel Team with Proper Manners.
- Close Analysis on Market for To Predict Market Forecasting Related to The Edible Oil Rates.
- Looking For DB Outstanding, Claim Settlement, and Damage Claim Clearance.
- Responsible For Distribution Depth & Width to Enhance Availability of Product at End Customer.
- Follow up With Distributors Regarding Edible Oil Rate and Taking Orders from Them on Weekly basis and Management of Delivery of Goods to Distributor on Time.
- Www.tirumallaoil.com
Sales Officer
Lotte India Corporation Private Limited
06.2016 - 07.2018
- Covering KOLHAPUR District. Handel 1 Super Stockiest and 2 City Distributors & 10 Sub Distributors under Super Stockiest Along with 2 RSSM & 2 RSP.
- Channel Sales with RS & SS and Expand Coverage with Appoint New SUB D Under SS.
- Responsible for Primary, Secondary, off take and getting work done Through RSSM & RSP.
- Ensuring FF Target Vs. Achievement Completion & Incentive and RS & SS Various Claims.
- Overall Looking for Achieve Organization Goals and Target as prompt as possible.
- Vertical and Horizontal Expansion of Market through New outlets as well as Distributor Onboarding to Cover new Area and Business Growth.
- Retailers Education, Visibility, Merchandising, Branding, Product Availability, Direct Marketing, After Sales Service. Scheme Operating & Proper Utilization and Execution of it.
- Various Claim Preparation of SS & DB Along with Sales Team Incentive Claim Preparation.
- Company Primary Scheme Utilization to Crack Wholesale Market to Penetrate Micro Level Area Product Availability of Product in Upcountry Area.
- Getting Work Done Through Team as Per PJP and Help Those to Achieve Their Target Accomplish Incentives.
- Provide Proper on Job Training to Sales Force to Improve Their Abilities.
- Sales Data Analysis to Improve Weaker Section of Product and Weaker Section.
- Overall Looking for Improve Company Sales and Company Brand Image In The Market.
- Www.lotteindia.com
Sales Representative
Shree Ganesh Bakery Nandani Pvt Ltd Nandani (Chakote Foods)
07.2013 - 05.2016
- Handled SHIROL & HATKANAGLE Talukas with 2 Super Stockiest and 8 Distributors. Bakery & Namkeen products sale through super Stockiest & distributors.
- Working As Per Beat Plane and Generate Business through Retail Outlet.
- Providing proper services to around 1000 outlets & market expansion and reach.
- Enhance market growth through increase product line & product segmentation.
- New outlet onboarding to cover up market gaps Create Brand Strategy for better reach.
- Did proper market visibility and over stock placement to super Stockiest to generate better ROI.
- Maintain strong business relation with outlets to increase sales and overall growth.
- On-board new outlet in untapped market to give growth on consistent basis.
- Range selling over stock ordering and generate revenue through customer acquisition.
- Did Market Activities Like Sampling, Advertising Activities to Boost Market Share of Company Product and Did Overall All Things Which Are Needed to Increase the Sale.
- In New Product Launch Focusing on Most Placement of Product in Market to Create Visibility of Products.
- Www.Ganeshbakery.com
Education
M.B.A - Marketing
Jaywantrao Sawant College of Engineering
Hadapsar, Pune01.2013
B.C.A -
Ganpatrao Arwade College of Commerce
Sangli01.2011
H.S.C - Science PCB Group
Shree Data Kanistha Mahavidyalay
Kurundwad01.2007
S.S.C -
Herwad Highschool
Herwad01.2004
Skills
- Networking
- Sales Process Management
- Negotiation
- Marketing Strategy Development
- Performance Improvement
- Target Achievement
- Brand Building
Timeline
Area Sales Officer (Soya Vadi Division)
Ruchi Soya Industries Ltd (Patanjali Foods)
06.2024 - Current
Area Sales Executive (Bakery & Namkeen Division)
Shree Ganesh Bakery Nandani Pvt Ltd Nandani (Chakote Foods)
05.2023 - 06.2024
Area Sales Executive (Impulse Division – Namkeen & Beverage’s)
Ghodawat Consumer Limited (Sanjay Ghodawat Group)
11.2021 - 04.2023
Senior Sales Officer
Tirumalla Oil India Private Limited Beed (The Kute Group)
07.2018 - 10.2021
Sales Officer
Lotte India Corporation Private Limited
06.2016 - 07.2018
Sales Representative
Shree Ganesh Bakery Nandani Pvt Ltd Nandani (Chakote Foods)
07.2013 - 05.2016
M.B.A - Marketing
Jaywantrao Sawant College of Engineering
B.C.A -
Ganpatrao Arwade College of Commerce
H.S.C - Science PCB Group
Shree Data Kanistha Mahavidyalay
S.S.C -
Herwad Highschool
Extracurricular Activities
I Have Done My Internship in M.B.A (Marketing) At PepsiCo India Beverage Private Limited Aundh (Pune). Duration of Internship was 2 months. (05/01/12 to 07/31/12).
Disclaimer
As per My Knowledge all above information is correct. There is no deviation in data. If any deviation found then it is my own responsibility.
Personal Information
- Date of Birth: 07/01/89
- Gender: Male
Place
Kolhapur, Maharashtra
Languages
- English
- Hindi
- Marathi
- Kannada
Extracurricular Activities
I Have Done My Internship in M.B.A (Marketing) At PepsiCo India Beverage Private Limited Aundh (Pune). Duration of Internship was 2 months. (05/01/12 to 07/31/12).
Disclaimer
As per My Knowledge all above information is correct. There is no deviation in data. If any deviation found then it is my own responsibility.
Personal Information
- Date of Birth: 07/01/89
- Gender: Male
Place
Kolhapur, Maharashtra