Summary
Overview
Work History
Education
Skills
Profile Summary
Product Mix Managed
Accomplishments
Performance Trends
Additional Information
Certification
Declaration
Timeline
Hi, I’m

Sandeep Kumar Dahiya

Business Head CV India
Gurgaon,Haryana
Sandeep Kumar Dahiya

Summary

Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships. Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.

Overview

23
years of professional experience
6
years of post-secondary education
18
Certifications
3
Languages

Work History

Peters surgicals
Gurgaon , Haryana

Business Head CV India
12.2022 - Current

Job overview

  • Major Specialty Covered : CVTS , Onco-surgeons, Plastic Surgeons, Vascular and transplant Surgeons
    Business Volume : 2.4 mn $
    Team Size : 7 Managers - 25 sales executives
    Region : India
    Product category : Disposable medical devices and Equipments
  • Managing CV portfolio for Pan India including clips, Sutures, Anastomosis devices, equipments and consumables
  • Meeting organizational business objectives
  • P&L growth and Margin improvement
  • New product launch and strategic planning
  • Gained strong leadership skills by managing projects from start to finish.
  • Demonstrated creativity and resourcefulness through the development of innovative solutions.
  • Proven ability to develop and implement creative solutions to complex problems.
  • Organized and detail-oriented with a strong work ethic.
  • Developed complete marketing and sales leadership team
  • With all TOP corp. accounts - Rate contracted for PSI products
  • Collaborated with APAC and France leadership team for make in India projects

Smiths Medical now a part of ICU medical USA
Mumbai

Sales Director
11.2021 - 11.2022

Job overview

Major Specialty Covered : Anesthesiologist,Intensivists

Business Volume : 18-20 mn $

Team Size : 6 Managers - 60 sales executives

Region : India, Sri lanka, Bangladesh, Nepal, Maldives

Product category : Disposable medical devices and Equipments

  • Responsible for Sales and Marketing for entire affiliate managing Devices, Equipment's and Consumables sales for India, Sri Lanka, Nepal, Bangladesh, and Maldives, with dedicated sales team and network of channel partners
  • Coordinate the strategic product market planning for national markets, providing input for new products, directions and priority areas of importance in the global arena.
  • Manage the implementation of marketing strategies and plans to ensure appropriate marketing mix and revenue for multiple global markets. Through close customer relationships, product, competitor and market knowledge, identify market opportunities for existing products, range extensions or radical concepts for Smiths Medical and submit detailed proposals concerning projected sales, growth and market share potential.
  • To work with the GM and VP Sales to develop a strategic plan is produced annually incorporating prioritized market opportunities, which will drive the business to achieve plan year on year.
  • To implement strategies ensuring a clear tactical plan for the current year is cascaded through the sales and marketing teams.
  • To drive and deliver the required sales growth year on year in market, incorporating tactical marketing activities in conjunction with the GM & VP Sales within the territory / territories identified.
  • To work with the Finance and Human Resources Business Partners for Global Sales and Marketing to ensure sales reward packages are structured in motivate the sales teams to delivery in excess of annual plans.
  • To constantly monitor and review business performance, anticipating and reacting strongly to potential problems and providing creative solutions to generate additional sales and profit growth.
  • To maximize contract opportunities through local contract management, building a strong relationship between Smiths Medical and relevant country healthcare networks to provide a single in country contract group for Smiths Medical.
  • To maximize the service opportunities for capital equipment.
  • To work with the Human Resources Business Partner to ensure the teams have the necessary product and skills training and development to contribute fully to business performance and provide successors for key roles. This to include full training in the Quality management System and Ethics Code.
  • To establish close working relationships with the Supply Chain team, ensuring expected service levels are clearly communicated and in accordance with customer expectation.
  • To act as the local legal representative of Smiths Medical Group, in the event that the Regional Managing Director is not located in the same country

Teleflex Medical Pvt Ltd.
Mumbai - Bangalore

National Sales Manager
03.2018 - 03.2021

Job overview

Major Specialty Covered : All Surgeons specialty, CVTS

Business Volume : 12 mn $

Team Size : 5 Managers - 20 sales executives

Region : India

Product category : Weck - Ligation clips, Pilling CVTS instruments, Minilap surgical instruments, Endo-urology balloons and stents

  • Surgical, Urology and Endo Urology product pan India sales operation
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Stakeholder Management | Team Management & Development | Strategic Marketing
  • Profit & Loss Management | Budgeting & Forecasting | Order Management & collections
  • Cross function Coordination | HR & Compliance Policy Implementation | Strategy – Tire 2 & 3 penetration
  • Exceeded targets by building, directing and motivating high-performing sales team.
  • Directed sales support staff in administrative and sales tasks to help sales reps close deals.
  • Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition.
  • Trained and developed exceptional sales leaders.
  • Liaised with marketing and product development departments to maintain brand consistency.
  • Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
  • Attended events, training seminars and manufacturer product showcases.
  • Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.

Teleflex Medical India Pvt Ltd.
Mumbai

Regional Sales Manager
07.2016 - 02.2018

Job overview

Major Specialty Covered : Intensivists, Anesthesiologist, Nephrologist, Thoracic surgeons, Interventional Cardiologist

Business Volume : 1.8 mn $

Team Size : 6 sales executives

Region : West India

Product category : CVC, HD cath, IABP cath and Machine

  • Arrow Division Managing West India Sales
  • Steering the formulation and implementation of corporate strategies for achievement of top-line & bottom-line targets, Smiths medical India, In short tenor I have built up team active and motivated team, improved P&L and made highest profitability business unit in Indian affiliate
  • Surpass annual revenue goals through management of a sales funnel with pursuits in various stages of the evaluation process
  • Recruitment, Development and management of Sales Force and distribution network within defined region
  • Setting Targets and developing Pricing strategy, Monthly sales forecast and product Planning
  • Establishes performance goals – KRAs and Objectives for all sales team, and monitors performance on a continual basis
  • Training and cresting reporting dashboard, business analysis & Market assessment with Data on file and field
  • Monthly Follow-up on sales, Quarterly Sales Review and Business planning meets with Sales leader and PM
  • Administering business operations for the profit center with a view to realize pre-planning sales and revenue targets
  • Developing and effectuating competitive selling programs to improve product awareness and enhance growth
  • Analyzing competition through market information to finalize the comprehensive marketing strategy
  • Provide insights from marketing visits to inform future research initiatives and new product development inquiries
  • Develop and execute marketing campaigns for all major releases and Go To Market strategy for market penetration
  • Help team by extensive field work to design and execute a strategic plan for generating leads, tailor product campaigns, work collaboratively to refine product messaging, Situational Leadership style to adapt and be productive as per changing market conditions
  • Strong analysis of area and sales numbers, Customer database management, KOL engagement and Business meets with C-Suits officers in Public and Private hospitals and resolving their issues to attain high customer satisfaction
  • Identifying the prospective clients, drive team for converting new accounts and developing them to achieve profitability

Zimmer-Biomet
Mumbai

Area Sales Manager
04.2013 - 06.2016

Job overview

Major Specialty Covered : Orthopedic Joint replacement surgeons

Business Volume : 2.2 mn $

Team Size : 6 sales executives

Region : West India

Product category : TKR, THR, Extremities surgery implants, SAW systems, Surgical Helmets, Dermatome, Skin graft Mesher, Navigation system.

  • Recon Team managing Mumbai, Goa, Karnataka Sales operations
  • Recon - Knee , Hip , Extremities , revision surgery navigation system and CapEx
  • Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
  • Finalized sales contracts with high-value customers.
  • Created robust sales plans and set territory quotas.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Exceeded targets by building, directing and motivating high-performing sales team.
  • Targeted prospects in other territories through careful research of competitor products, services and trends.
  • Evaluated costs against expected market price points and set structures to achieve profit targets.
  • Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
  • Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies and servicing accounts to strengthen business relationships.

GE Healthcare India
Mumbai

Area Business Manager
12.2011 - 03.2013

Job overview

Major Specialty Covered : Radiologist, Interventional cardiologist, Nuclear Medicine

Business Volume : 0.2 mn $

Team Size : 4 sales executives

Region : Mumbai

Product category : Contrast Media, Nuclear Medicine and generator

  • Medical Diagnostic Business unit , Mumbai sales Operation
  • Scheduled meetings with supervisors to identify business obstacles, establish financial goals and tailor products to individual markets.
  • Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
  • Visited customer sites to deliver sales presentations and demonstrate products or services.
  • Integrated innovative ideas to accomplish corporate and individual objectives.
  • Exceeded targets by building, directing and motivating high-performing sales team.
  • Owned all aspects of sales planning, development and team management
  • Weekly, Monthly submissions on time
  • Built relationships with customers and community to establish long-term business growth.
  • Resolved all vendor and account problems efficiently while exceeding compliance adherence by 100%.

Eli Lilly Co. India Pvt Ltd
Mumbai -West India

Sales Manager
07.2003 - 11.2011

Job overview

  • Joined as TTM in July 2003 and with performance delivered YOY scaled up to Level of Sales Manager
  • Taken higher responsibility from Managing a part of Mumbai to Entire West zone
  • Won multiple awards , rewards , recognitions and always achieved higher growth via appraisal matrix
  • Used vendor expertise to deliver educational content to customers.
  • Developed and implemented comprehensive business strategies and sales and marketing plans that complemented overall corporate operating plan.
  • Tracked pipeline data, won vs. lost opportunities and lead response times with Salesforce CRM.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Researched competitors' activities and products to uncover new trends
  • Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
  • Closed lucrative sales deals using strong negotiation and persuasion skills.
  • Targeted and prospected for new business through ethical promotions marketing, individual creativity and innovation.
  • Evaluated performance against goals and implemented appropriate development plans.
  • Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
  • Interpreted sales and pricing policies to departmental personnel and customers.
  • Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.

Wockhardt Ltd
Mumbai

Territory Sales Manager
06.2001 - 06.2003

Job overview

  • Managing sales of MMC division - Nutraceutical and Pharmaceutical unit of Wockhardt Ltd
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Exceeded targets by building, directing and motivating high-performing sales team.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Increased division profits with strategic territory expansion and acquisition of 30% new customers.
  • Carefully analyzed data to determine most effective sales strategies.
  • Attracted new clientele and developed customer relationships by hosting product-focused events.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Tracked changing product lines to effectively meet dynamic market demands.
  • Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
  • Grew businesses by adopting market expansion strategy to serve different customer needs.

Education

Symbiosis Management Institute
Pune

MBA from Marketing
07.2008 - 08.2010

University Overview

A Grade certificate

University of Mumbai
SVES, Chembur, Mumbai

Bachelor of Science from Microbiology
04.1998 - 05.2001

University Overview

1st Class Pass-out

CBSE, KV School
Mumbai

AISSCE from Science
04.1997 - 03.1998

University Overview

1st Class grade

Skills

    Business development and planning

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Profile Summary

Enterprising professional with over 20 years of experience in Sales & Marketing , Expertise in Top line and Bottom-Line Achievement and related operations, including 12 years of team management expertise – Pharmaceutical, Medical devices & Consumables, Medical Diagnostic and Orthopedic Implants

  • New market development for Tier2 and Tier3 Market and deep-down penetration strategy for Metros, Generating Leads via Market intelligence
  • Establishing new GTM strategies with focus on identify new streams for revenue growth & developing sales plans to build customer preference.
  • Developing multi-year business plans, budgeting, and new product development end to end
  • Proven Track record of Achievements by influencing internal as well external customers by working with sense of urgency and Strategic mind set
  • KOL management and Closely tracking Critical and Big-ticket customers' accounts.
  • Developing tools to reach out to customers Personally and virtually- Digital Medium
  • Multiproduct handling and Approach by technical-commercial business acumen as well cross function interaction
  • Administered KAM and CRM of tertiary care hospitals and acted as single point for Rate Contract with major accounts - Public and Private like Apollo, NH, Aster, HCG, Fortis, AIIMS, MCGM, GMC, SMS, SGPGI, PGI, Haffkins, TATA, CMC, Command
  • Excellence in managing government bodies and major clinical institutions tenders to develop and penetrate the local market
  • Spearheaded and led sales force teams through territory management, coaching, Intraoperative consultation in Surgery, extensive travelling and advocating sales force development programs
  • Successfully managed business and up-scaled operations , currently managing over 18 mn$ business portfolio with highest degree of compliance .
  • Working Closely with Key Opinion Makers from Private as well government bodies and major clinical institutions, Established effective Channel sales Partners and Key Distributors
  • Team-based management style coupled with the zeal to drive visions into reality ; an effective leader with excellent motivational skills to sustain growth momentum while motivating peak performances
  • P&L Driver & Revenue Accelerator : Drove the operations for the organization, employed a pragmatic approach and catapulted the profits, Strong controls, and driver of organizational numbers right from Forecasting to delivery of goods to respective zone.
  • Leader & Organizational Change Agent , delivering business results focused on improving business processes to improve reliability, increase simplicity , and enable scalable growth
  • Organizing and attending trade shows and Conferences to stay updated with changing market situations and new entrants.
  • Thinking beyond traditional selling and exploring untrodden paths to accelerate growth metrics.
  • Strong knowledge of Pan India market and proven experience of extensive travel.
  • Fluent in communication both upward and downward , with a balanced approach.

Product Mix Managed

Sutures, Ligation Clips, Antibiotics , Nutraceutical , Pharmaceutical Products, Medical Diagnostic , Nuclear Medicine, Diabetic care, Orthopedic implants , Navigation system assisted surgery, Laproscopic surgical devices , MIS and CVTS instruments, Disposable Devices - consumables and Capital Equipments

Cardiac Sutures, Proximal Anastomosis devices, Aortic clamps

Smiths Medical entire range - Protex complete range of Disposable Devices - ET / TT / Epidural , Equipments like Graseby - Infusion and Syring pumps, Hotline , Level 1 warmers, Ventilators

• HemOlok , Horizon, Minilap, Visistat and Pilling - CTVS and ENT surgries instruments

• Arrow CVC, HD Cath, perma-cath, IABP machine and Dialysis Cath.

• Extremities Surgeries – Total Shoulder , Reverse Shoulder , Elbow Implants

• Total Hip Replacement Implants - Trilogy IT, Continuum Hip Systems

• Total Knee Replacement Implants – Nexgen, Persona and Gender Knees systems , Surgical Devices – Dermatome , Skin graft Mesher , Tourniquet , Pulslavage

• Contrast Media - Omnipaque and Visipaque for CT, MRI scans and devices, Nuclear medicine generator Machine

• Molecular Imaging, Radiology (X-Ray), Surgical Imaging, Urology

• USG, Bone & Metabolic Health, Fluroscopy, Interventional Guided Systems

• Diabetes-care Products - Huminsulin , Insulin Analogues and Delivery Devices

• Intensive Care and life saving Therapy – Xigris , ReoPro GPIIB3A Antagonist

Accomplishments

  • Appreciation letter from Sr. VP APAC for exemplary performance
  • Best NSM award 2019-20 , Given additional responsibility for Urology -Endourology business unit along with Surgical.
  • Best RSM award consecutively for 2 Years
  • Represented Arrow India at APAC meet at Vietnam
  • Brand Champion all India Award – 2010 and 2011
  • All India Significant Performer Annual Award 2008 and 2009
  • Catch Me at My Best and Employee of the Biz Unit Awards 2005-2006
  • Significant Achievement Award for exceeding 100% achievement in 2001
  • Attended International Marketing Training by Mr. James Rob (South Africa)

Performance Trends

Zimmer Biomet :-

Year 2014: 100% Ach. to target , delivered 22.5% growth over PY (19 Cr Vs 15.5Cr)

Year 2015: 101% Ach. to target , delivered 24% growth over PY (24 Cr Vs 18.7Cr)

Teleflex Medical :-

Year 2016 : 109% Ach. to target, delivered 21% growth over PY (29 cr / 23 cr)

Year 2017 : 116% Ach. to target , delivered 18% growth over PY (35.7 cr / 29.2 cr)

Year 2018 : 100% Ach. to target , delivered 13% growth over PY (41cr / 35.7cr)

Year 2019 : 99.5% Ach. to target , delivered 14% growth over PY (46.7cr / 41cr)

Year 2020 : 70% Ach . to target , due to covid sales impacted

Smiths Medical :-

Year 2022 : 98% Ach. to target, delivered 11% growth over PY, (167cr /170 cr)

Peters Surgical :-

Year 2023 : YTD Nov'23 99% Ach. to target, delivered 26% growth over PY, (12.7cr /13.7cr)

Additional Information

Key Projects Developed and Executed – SFE and Commercial Excellence :

  • Project EAGLE – Account Penetration and Team effectiveness
  • Project Applier program – New market development in collaboration with Channel Partners
  • Project TARGET – Account Conversion and Consolidation
  • Project Parikh – Penetration and presence in Tier1 -2 market
  • Project Brand Champion – Pilling and Minilap devices – Promotion and Local support
  • Project Go Digital – Develop tools to interact with HCPs in Covid19 era
  • Project Go Basic – Revisiting Technical knowledge and customized communication approach

Technical Skills :

  • MS office
  • Outlook
  • CRM
  • Oracle - Ordering Platform

Soft Skills :

  • Communicator
  • Innovator
  • Thinker
  • Collaborator
  • Intuitive

Certification

Anti-Corruption - Anti – Bribery

Declaration

I hereby declare that all the information given above is true and correct to the best of my knowledge

References can be provided on request.



Sandeep Dahiya

Timeline

Business Head CV India

Peters surgicals
12.2022 - Current

Sales Director

Smiths Medical now a part of ICU medical USA
11.2021 - 11.2022

National Sales Manager

Teleflex Medical Pvt Ltd.
03.2018 - 03.2021

Regional Sales Manager

Teleflex Medical India Pvt Ltd.
07.2016 - 02.2018

Area Sales Manager

Zimmer-Biomet
04.2013 - 06.2016

Area Business Manager

GE Healthcare India
12.2011 - 03.2013

Symbiosis Management Institute

MBA from Marketing
07.2008 - 08.2010

Sales Manager

Eli Lilly Co. India Pvt Ltd
07.2003 - 11.2011

Territory Sales Manager

Wockhardt Ltd
06.2001 - 06.2003

University of Mumbai

Bachelor of Science from Microbiology
04.1998 - 05.2001

CBSE, KV School

AISSCE from Science
04.1997 - 03.1998
Sandeep Kumar DahiyaBusiness Head CV India