SANDEEP NAYAK
Bangalore
Summary
A Passionate E-commerce professional with 6.5 years of experience managing activities like product selection, inventory forecast, monitor in-stock, catalog & merchandising, product launches, negotiate visibility & drive traffic through Display & PPC, plan offers & promotions to improve conversions (CR) and work with customer service team to address customer grievances.
Professional experience of 4 Years in Sales & Operations (Ecommerce) in Harman International Pvt Ltd & 2 Years Experience in Category Operations(Mens & Kids Apparel) in Myntra & 1year Experience as Supply Chain Executive in Novel Office,
Overview
8
8
years of professional experience
Work History
Ecommerce Specialist
Harman International Pvt Ltd
02.2020 - Current
- Taking Care of Sales Operations for Lifestyle Brands of Harman Such as JBL, Infinity, Harman Kardon for Ecommerce business
- Reaching Monthly targets of SellIn (Primary billing to Partners) & Sellout (Platforms to End Customer) via Amazon, Flipkart, and JBL.com & Marketplace Platforms
- Tracking competition products, research keyword trends and apply this knowledge to improve catalog and setup PPC campaigns to build relevance.
- Drafting creative briefs that encapsulates brand character in every artwork, verbal or visual, while maintaining the right balance between text and imagery. Ability to think both analytically and creatively has helped me develop a well rounded approach to sales and marketing.
- Develop and maintain reports and dashboards using Excel to support business analysis and reporting needs
- Preparing Daily Sales reports for all accounts & tracking DRR(Daily run rate) of key SKUs across Platforms
- Monitor inventory levels with partner and maintain price hygiene across platforms to ensure low ROOS & LBB.
- Plan event sales (Prime Day, Great Indian Festival Sale, BBD) with lucrative offers ensuring healthy margins for partner.
- Preparing Sales Forecast Year on Year basis the Past Sales data
- Maintaining Platform hygiene on Amazon (Mainly Pricing Check for Exclusive SKUs, Consumer Offers, Coupons, Deals, & also raising Infringement against any Counterfeit Products)
- Tracking Partners Inventory & Maintain 30 days Cover & working Closely with Partner for POs & SCM team for timely delivery of Stocks to the Platforms.
- Improved Brand sales through targeted marketing campaigns. Taking Care of AMS (Amazon Marketing Services) Such as Creating Marketing Campaigns, tracking Acos, ROAS for Specific Campaigns & tracking daily AMS Budgets.
- Tracking Brand Visibility on Amazon Platform & also tracking ratings for key SKUs.
- Ensuring the Brand Creatives are updated as per events & any new SKU Launches across Platforms & Coordinating with internal Marketing teams
- Projects Carried out at Harman are Prepared Sales Dashboard for Business Head (Harman India) Using Pivot & Power query in Excel.
Category Operations
Myntra
02.2018 - 02.2020
- Working closely with Category Manager and brands for PI – PO Upload & Operations
- Managing WH Operations, Appointments, Solving Invoice & packing list Issues
- Inventory Management (GRN, Cataloging, RTV) Creating the RO’s for RTV, Working Closely with Planning, Finance, WH, Category for day to day Operations
- Meeting Inward target as per the Planning
- Solving all the Inwards issues and Operational feasibility of the deliveries
- Checking for the daily deliveries and Pending GRN Update
- Cataloguing of the styles/Stocks received
- Monitor and Escalating the inward & GRN Reports
- Taken Care of Returns for entire Mens Apparels (Returns of Aged Inventory & Non Live Inventory & Customer returns)
- Solving the Non live Inventory Periodically for to avoid Loss of additional Sales.
- Prepared a dashboard for monitoring the Inward target, Slot deficit & Capacity drop Loss on daily basis.
SCM Executive
Novel Office
01.2017 - 02.2018
- Taking care of Purchase & order processing activity, Raising PO and Preparing Sales order
- Coordinating Multiple Vendors & Freight Forwarders & CHA’S on regular basis for Optimal work flow
- Mainly Purchase or Import from R&M Singapore, Switzerland, and Dubai & Chaina
- Coordinating with CHA for all Import documentation & filing Bill of Entry on time to Minimize demurrage or any other Miscellaneous Cost’s to the Company
- Taking Care of Inventory Management & Maintaining the Minimum Stock of Fast Consuming Items, by determining the Reorder Point & to avoid Stock Outs
- Preparing Monthly MIS & Margin Reports & preparing Stock reports (Good in Using Excel like
- VLookup, H-lookup, Sumifs, Countifs & Pivot table & Profound in doing Data Analysis.) Taking care of Logistics Operations &Preparing Way Bills for movement of Vehicles across state borders
- Warehouse Management & Implemented FIFO effectively, taking care of Periodic Inventory reviews
Education
Bachelor of Engineering - Automobile
B.V.Bhoomraddi College of Engineering & Technology, Visveswaraya Technological University
Hubli Karnataka07.2015
Skills
- Forecasting and Demand Planning
- Catalogue & Merchandising
- MS Office, (Excel & Power Point)
- Sales Analysis
- Pivot, Power query, Dashboards
- Data Analysis & Visualization
- Inventory Management
- Amazon Marketing Services (AMS)
Timeline
Ecommerce Specialist
Harman International Pvt Ltd
02.2020 - Current
Category Operations
Myntra
02.2018 - 02.2020
SCM Executive
Novel Office
01.2017 - 02.2018
Bachelor of Engineering - Automobile
B.V.Bhoomraddi College of Engineering & Technology, Visveswaraya Technological University
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