Sandesh Ghuge
Mumbai
Summary
Accomplished content leader with 18+ years of expertise in content development and project management across digital, films, television, and OTT. Skilled in shaping both scripted and unscripted content, with a distinguished history of delivering impactful, award-winning IPs. Adept at building content strategies that balance creativity with business goals, and recognized for driving high-impact projects at leading media networks, including Zee Entertainment Enterprises (ZEEL), Viacom18, and ABP Network.
Overview
18
18
years of professional experience
Work History
Creative Director
ABP Studios
08.2020 - Current
- Project management of musical concert film Ek Aur Baar Kishore Kumar for Universal Music Group, streaming on SonyLIV.
- Originated two reality show concepts for Discovery plus.
- Written supernatural Marathi web series bible currently in the pitching phase.
- Developed two Marathi film scripts currently in pitching phase.
- Researched and developed factual docu-series focused on Sameer Wankhede.
- Developed true-crime series highlighting murder of tiger in Goa wildlife sanctuary.
- Co-produced award-winning Marathi film Karkhanisanchi Waari.
Head of Nonfiction programming
Viacom 18
09.2017 - 07.2020
- Spearheaded launch and adaptation of Bigg Boss Marathi to resonate with local audience preferences.
- Conceived and led development of acclaimed musical show Soor Nava Dhyaas Nava.
- Originated game show Navra Asava Tar Asa, enhancing viewer engagement.
- Conceptualized factual content piece on Balasaheb Thackeray, enriching cultural narratives.
Creative Director
Zee Tv
06.2016 - 08.2017
- Designed and delivered high-profile celebrity chat show, featuring iconic star duos in engaging format - Yaaron Ki Baraat.
- Created unique reality concept celebrating bond of identical twins through entertaining tasks and emotional storytelling - India's Best Judwaah.
Content Lead
Zee Marathi, Zee Studio
06.2007 - 05.2016
- Conceptualized and executed diverse reality shows across music, dance, comedy, and quiz genres.
- Pioneered Chala Hawa Yeu Dya, establishing it as top non-fiction show in Marathi entertainment.
- Developed and launched innovative game show Hafta Bandh, expanding audience engagement.
- Executed Dance Maharashtra Dance, recognized as most vibrant dance show on Marathi television.
- Created Unch Majha Zhoka Puraskar, an award show focused on social recognition.
- Provided strategic insights on budgeting for effective business planning initiatives.
- Curated content, evaluated scripts, and devised marketing strategies for Marathi films.
- Directed audience-centric marketing campaigns for blockbuster titles including Duniyadari and Natsamrat.
Education
MMS - Marketing
Welingkar Institute of Management
MumbaiSkills
- Content Development and Strategy
- Project Management
- Script development
- Format creation
- Leadership
Additional Skills
Production Budgeting
Film Marketing and Distribution
Business plan insighting
Branded Content Development
LinkedIn Profile
www.linkedin.com/in/sandesh-ghuge-6685078
Timeline
Creative Director
ABP Studios
08.2020 - Current
Head of Nonfiction programming
Viacom 18
09.2017 - 07.2020
Creative Director
Zee Tv
06.2016 - 08.2017
Content Lead
Zee Marathi, Zee Studio
06.2007 - 05.2016
MMS - Marketing
Welingkar Institute of Management
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