Summary
Overview
Work History
Education
Skills
Additional Skills
LinkedIn Profile
Timeline
Generic
Sandesh Ghuge

Sandesh Ghuge

Mumbai

Summary

Accomplished content leader with 18+ years of expertise in content development and project management across digital, films, television, and OTT. Skilled in shaping both scripted and unscripted content, with a distinguished history of delivering impactful, award-winning IPs. Adept at building content strategies that balance creativity with business goals, and recognized for driving high-impact projects at leading media networks, including Zee Entertainment Enterprises (ZEEL), Viacom18, and ABP Network.

Overview

18
18
years of professional experience

Work History

Creative Director

ABP Studios
08.2020 - Current
  • Project management of musical concert film Ek Aur Baar Kishore Kumar for Universal Music Group, streaming on SonyLIV.
  • Originated two reality show concepts for Discovery plus.
  • Written supernatural Marathi web series bible currently in the pitching phase.
  • Developed two Marathi film scripts currently in pitching phase.
  • Researched and developed factual docu-series focused on Sameer Wankhede.
  • Developed true-crime series highlighting murder of tiger in Goa wildlife sanctuary.
  • Co-produced award-winning Marathi film Karkhanisanchi Waari.

Head of Nonfiction programming

Viacom 18
09.2017 - 07.2020
  • Spearheaded launch and adaptation of Bigg Boss Marathi to resonate with local audience preferences.
  • Conceived and led development of acclaimed musical show Soor Nava Dhyaas Nava.
  • Originated game show Navra Asava Tar Asa, enhancing viewer engagement.
  • Conceptualized factual content piece on Balasaheb Thackeray, enriching cultural narratives.

Creative Director

Zee Tv
06.2016 - 08.2017
  • Designed and delivered high-profile celebrity chat show, featuring iconic star duos in engaging format - Yaaron Ki Baraat.
  • Created unique reality concept celebrating bond of identical twins through entertaining tasks and emotional storytelling - India's Best Judwaah.

Content Lead

Zee Marathi, Zee Studio
06.2007 - 05.2016
  • Conceptualized and executed diverse reality shows across music, dance, comedy, and quiz genres.
  • Pioneered Chala Hawa Yeu Dya, establishing it as top non-fiction show in Marathi entertainment.
  • Developed and launched innovative game show Hafta Bandh, expanding audience engagement.
  • Executed Dance Maharashtra Dance, recognized as most vibrant dance show on Marathi television.
  • Created Unch Majha Zhoka Puraskar, an award show focused on social recognition.
  • Provided strategic insights on budgeting for effective business planning initiatives.
  • Curated content, evaluated scripts, and devised marketing strategies for Marathi films.
  • Directed audience-centric marketing campaigns for blockbuster titles including Duniyadari and Natsamrat.

Education

MMS - Marketing

Welingkar Institute of Management
Mumbai

Skills

  • Content Development and Strategy
  • Project Management
  • Script development
  • Format creation
  • Leadership

Additional Skills

Production Budgeting

Film Marketing and Distribution

Business plan insighting

Branded Content Development 

LinkedIn Profile

www.linkedin.com/in/sandesh-ghuge-6685078

Timeline

Creative Director

ABP Studios
08.2020 - Current

Head of Nonfiction programming

Viacom 18
09.2017 - 07.2020

Creative Director

Zee Tv
06.2016 - 08.2017

Content Lead

Zee Marathi, Zee Studio
06.2007 - 05.2016

MMS - Marketing

Welingkar Institute of Management
Sandesh Ghuge