SANDHYA FERNANDES

• Implemented Digital Strategy across touch points/platforms- through agency and direct interventions, and content strategy for the business.
• Leveraged data and analytics to make informed decisions and drive business improvements.
• Streamlined the customer’s journey to boost customer satisfaction and loyalty and increase retention through new campaign journeys
• Managing and maintaining all digital marketing assets – Website, Mobile app, Marketing CRM through Strapi CMS
• Oversee database mining activities through SFDC platform to identify and target potential database with varied dispositions
• Plan and manage targeted email & whatsapp/SMS campaigns
• Familiarity with marketing automation tools SFMC , Netcore and Webengage
• Experimented one-click forms and multi-media campaigns
• Managed campaign landing page design and development for Channel partners and Performance marketing teams
• Demonstrated success in managing and leading a high-performing content marketing team
• Strong understanding of digital marketing channels and analytics for strategic initiatives
• Excellent communication, leadership, and project management skills

Highlights

• Developed and deployed content marketing strategies to improve organic search traffic by 200%
• Created and managed 300+ high performing articles per month with KW integration
• Churned 1000+ lead opportunities through Referral and Reactivation campaigns to bring down the CAQ
• Core member of User Login Journey creation for TimesPro website
• Revamped TimesPro website merging 3 distinct websites and bringing it to a single brand with Node JS with Strapi CMS stack thus reducing monthly operational cost by 115%
• Devised and led the UIUX strategy as well as functional CMS requisites based on 3 diverse business
• Responsible for the API implementation and lead management journey in collaboration with Tech and SFDC team
• Created SEO optimised Website Content for the new Timespro website
• Managed Integration of Website and Landing Pages to SFDC for more than 100+ programmes
• Improved website DA with reduced Bounce Rate by 25%

• Responsible for conceptualizing and implementing innovative ideas / intellectual properties for Digital clients across Pan India region under various categories
• Identify new opportunities and close major brand advertisers through joint pitches by researching on key marketing challenge, Brand/Initiative objective
• Creating a successful revenue generation model for the publication through quarterly content assets and IP ideations customized for every zone / performing category
• Drive ideation across all relevant businesses (Print – Dainik Bhaskar & Divya Bhaskar newspaper, Radio – MYFM and Digital assets- DB, DVB, DVM website)
• Implement and execute campaigns along with Microsite creation and Lead management / optimization
• Analyze campaign performance and create detailed case studies to highlight impact
• Vendor shortlisting, onboarding & negotiations to optimize costs of delivery as well smooth execution of campaigns.

Highlights:

• Managing a team of creatives, content and operations team to execute campaigns effectively
• Managed Gujarat market Sales for an interim period during Team downsizing. Got Adani and Astral onboard for the first time as client during the IPL 2O20 IP that was created
• Was responsible for getting ICICI Bank onboard for the first ever Growth Summit organised in association with a Digital portal. Executed this event end to end across 3 cities (Jalandhar, Panipat and Chandigarh)
• Conceptualized, created and presented unique properties for the group over the calendar year with special brand integrations
• Enabled rate revisions and buy type in competitive ad inventories to maximise revenue (Executed 2 CPL campaigns with custom lead management and microsites for BFSI clients)
• Wrote several competitive articles for brands that were then executed as Native campaigns

• Responsible for conceptualizing, selling and implementing innovative ideas for clients in Digital across all categories in Western region and TV and Radio for the category – Travel and Tourism
• Maintain an active pipeline of agency and brand prospects and potential clients
• Identify new opportunities and close major brand advertisers
• Creating a successful revenue generation model for the channel.

Highlights

• Increased Digital spends by 2x (FY1718) with 180% achievement in Q3 , the first quarter post joining
• Maximised reach in market through a strong database that was created from the scratch for all categories
• Created special integrated plans for brands along with BTLs that enabled brands to explore the medium through these tailor made solutions for Kerala market
• Conceptualised, created and presented unique properties for the group over the calendar year with special brand integrations. This led to clients exploring various medium under Mathrubhumi
• Enabled rate revisions and buy type in competitive ad inventories to maximise revenue

• Interacting with the clients on a regular basis to identify key requirements in digital platforms
• Proposing syndicated and customized content solutions to the clients
• Coordinating with clients, vendors and internal teams to drive projects from conception to completion logistically
• Responsible for highly tactical (content corrections or updates) as well as the highly strategic initiatives within the organization (leading design teams or facilitating sessions with executive staff to discover creative solutions to business problems)
• Creating NDA’s and other contracts for new projects and renewals.

Highlights

• · Successfully roped niche International brands for on board such as Captivation Sports, Afro Hair Care, CSC New Media, Bold Type, SmartFind handling their Social Media Concepts, SEO and Video Creations.
• · Developed concepts and content for Talent Talk – a Dubai based Social platform to promote new talents.
• · Headed the Forever 52 Makeup- Saudi project development.
• · Managed the entire App Development process and various Digital Strategy for ROAMTECH Africa
• · Created and Managed all Social media initiatives for iBtions Education by increasing their organic reach

• 3 years of Industry experience in Logistics, Airport Services & Cool chain sector
• Worked under the direct leadership of MD-CEO & GM- Marketing as a member of the corporate team
• Ability to manage relations with all public media representatives to ensure consistent communication of brand position
• Responsible for Public relations, includes planning and coordination of all press queries and reports related to the company and its services.

Highlights

• Liaison with Trade Media on a regular basis such as Cargo Talk, Cargo connect, Cruising heights, ACAAI.
• Ensuring strategy development & content development for Internal and External communication through social media such as Facebook, Twitter ,Linkedin and Youtube.
• Organized the company Annual days and Press conferences for CSC in collaboration with SIEMENS & Delhi International Airport Private Limited and CONCOR.
• Vendor analysis, negotiations and selection for all marketing activities.
• Exhibition and conference set up and participation ( ICE 2011, SCM Pharma 2011, Gateway Media Summit 2011, ACAAI Convention 2011, Air Cargo-2012, Aerodrome 2012, Air Cargo India 2012)
• Worked closely along with the ‘Corporate film’ team as well as the Website revamping project for the company
• Communication Audit for Internal records & Marketing Budget for FY 12 & 13

• Worked as an Intern in News24 & E24 (Bags Film)
• Responsible for Crime and Entertainment beat coverage as a Broadcast Journalist
• Covered major events including few exclusive segments and wrote scripts for the same
• Interviewed Category ‘A’ Bollywood celebs to interact on their upcoming projects and movie/event updates.
• Led Special Crime coverages for leading case

Passed with Distinction

Founder Member : Ray Film Festival

Contingent Leader for Performance Arts

8th Rank in College