Sandhya Rani
Sr. Executive-Presales
Bengaluru
Summary
Results-driven Senior Executive-Presales with a strong background in designing tailored solutions and delivering impactful proof of concept demonstrations for medium to large organizations. Skilled in developing comprehensive Statements of Work (SOW) and managing end-to-end sales bid processes, including responses to RFIs and RFPs. Experienced in collaborating with cross-functional teams to ensure client-focused solutions that address business needs and drive growth. Adept at maintaining clear communication with stakeholders and delivering professional, value-driven proposals that align with client objectives and organizational goals.
Overview
15
15
years of professional experience
Work History
Sr. Executive Presales
Impelsys Inc
01.2024 - Current
- Collaborated with cross-functional teams to promote Impelsys’ core offerings: Mon'k (CMS), Learning & Content Services, and Tech Services, effectively engaging clients and showcasing solutions.
- Led end-to-end proposal development, from concept creation to final submission, ensuring alignment with client requirements and organizational goals.
- Developed comprehensive RFP and RFI responses, tailoring content to meet client needs and industry standards.
- Managed proposal timelines, facilitated review meetings, and incorporated feedback from stakeholders to enhance proposal quality.
- Maintained active communication with internal teams to gather expert insights, ensuring well-rounded and informed responses.
- Proofread and refined proposal sections, including executive summaries and technical narratives, for clarity and professionalism.
- Engaged directly with clients to understand their challenges, deliver tailored demos, and present solutions effectively.
- Prepared technical presentations,supporting documentation to address customer inquiries.
Content Acquisition Manager
Medlern - Company of Impelsys Inc
02.2018 - 12.2023
- Lead the end-to-end bid management process, crafted compelling proposals tailored to client requirements while ensuring alignment with business objectives.
- Collaborated with clients and internal stakeholders to understand project needs, gather technical requirements, and propose optimal solutions.
- Developed and maintained bid documents, including RFP/RFI responses, executive summaries, and supporting materials, ensuring accuracy and consistency.
- Worked closely with sales, product, marketing, Technical and legal teams to compile necessary inputs and ensure timely submission of high-quality bids.
- Ensured proposals adhere to company policies, legal standards, and industry regulations, mitigating potential risks.
- Utilized CRM tools to track bid progress, maintained a repository of past proposals, and analyze win/loss trends for continuous improvement.
- Delivered persuasive bid presentations and solution demonstrations to key stakeholders, showcasing value propositions effectively.
Sr. Inside Sales Executive
Impelsys Inc
02.2017 - 02.2018
- Identified, qualified, and engaged with potential clients to understand their business needs and aligned them with suitable solutions.
- Conducted in-depth market research and competitor analysis to support solution positioning and differentiation.
- Generated leads and drove interest through targeted outreach, technical presentations, and product demonstrations.
- Built and nurtured strong relationships with prospective clients by providing technical expertise, product insights, and solution recommendations.
- Accurately tracked and managed presales activities, client interactions, and proof-of-concept (PoC) progress using CRM tools.
- Collaborated with sales, marketing, and product teams to develop compelling value propositions and tailor solutions to client requirements.
- Collaborated with marketing and other departments to develop and execute successful sales campaigns.
Marketing Executive & Inside Sales
Flex Link Systems India Pvt.Ltd - (Coesia Group)
06.2012 - 03.2015
- Defined marketing objectives, developed annual budgets, and executed campaigns aligned with company growth plans.
- Led CRM implementation (Microsoft Dynamics) in India, ensuring data accuracy and reporting on key KPIs (e.g., lead generation, ROI).
- Managed end-to-end marketing campaigns, including exhibitions (e.g., IMTEX, P-MEC), email marketing, and social media analytics.
- Built and maintained business relationships with prospective customers, driving centralized campaigns and providing sales insights on market trends.
- Managed successful product launches and coordinated customer meet-ups to showcase solutions and drive engagement.
- Developed and maintained marketing materials, presentations, and brochures to support sales initiatives.
- Conceptualized a mobile application for the company and presented it to the Global Mobile Application Team, gaining approval for development.
Sales and Marketing Coordinator
Thieme Medical Publisher
09.2010 - 03.2012
- Negotiated and coordinated participation in conferences and association meetings, managing event logistics and marketing calendars.
- Planned marketing budgets and secured cost-effective deals with vendors for printing, logistics, and promotional materials.
- Developed proposals and maintained marketing materials, including price lists, newsletters, brochures, and banners.
- Executed online campaigns via mailing software, targeting medical institutions and specialists, and promoted eBooks on social media platforms (e.g., Facebook, Twitter, LinkedIn).
- Leveraged statistical analysis to track campaign performance and optimize outreach.
- Researched purchasing patterns, engaged with doctors and medical students for feedback on pricing and content quality, and identified target markets for new business opportunities.
Education
MBA - Finance & Marketing
Faculty of Management Studies (Delhi University)
Delhi, India 04.2001 -
PG Diploma in English Journalism -
Indian Institute of Mass Communication (JNU)
Delhi, India 04.2001 -
Bachelor of Arts - English Hons.
Hansraj College(Delhi University)
Delhi, India 04.2001 -
Skills
- Presales
- Solution consulting
- Requirements Gathering
- Proposal Development
- Proof of concept
- Technical Presentations
- Time Management
- Product Demonstration
- Budget Management
- Project Management
Timeline
Sr. Executive Presales
Impelsys Inc
01.2024 - Current
Content Acquisition Manager
Medlern - Company of Impelsys Inc
02.2018 - 12.2023
Sr. Inside Sales Executive
Impelsys Inc
02.2017 - 02.2018
Marketing Executive & Inside Sales
Flex Link Systems India Pvt.Ltd - (Coesia Group)
06.2012 - 03.2015
Sales and Marketing Coordinator
Thieme Medical Publisher
09.2010 - 03.2012
MBA - Finance & Marketing
Faculty of Management Studies (Delhi University)
04.2001 -
PG Diploma in English Journalism -
Indian Institute of Mass Communication (JNU)
04.2001 -
Bachelor of Arts - English Hons.
Hansraj College(Delhi University)
04.2001 -
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